[Direct Net Beijing April 4th News] (China Industry and Commerce News) Industry and market supervision departments should take the opportunity to carry out the inspection of the implementation of the direct selling industry's return policy, summarize the good practices of direct sales supervision and direct sales companies in implementing the return policy. The good experience in the system urges direct selling companies to fulfill their main responsibilities, implement the return policy, and adopt policy guidance, administrative guidance, education supervision and other measures to standardize their business operations and ensure healthy and orderly direct marketing.

 

The first is to supervise the direct selling companies to fulfill the main responsibility of returning and replacing goods.

 

The industry and commerce and market supervision departments should guide direct selling companies to stick to the problem-oriented approach and reinforce the main responsibilities of the enterprises.

 

Establish scientific incentives. Direct selling companies should formulate appropriate development plans and scientific incentive system mechanisms to control orders that exceed reasonable sales and spending power, avoid large orders and stocks, and reduce hidden risks of returns.

 

Efforts to do a good job in propaganda, education and guidance. Direct selling companies stress the idea of ​​overnight richness of distributors, direct sellers, etc. Enterprises and provincial branches should effectively fulfill their responsibilities for advertising review. The publicity of companies and products should be unified, and the proposed publicity materials should be uniformly printed by the company or provincial branches. system.

 

Improve the quality of practitioners. Direct selling companies should pay attention to improving the quality of employees, and pay attention to the training of their professional skills, especially the performance, characteristics, quality, and methods of use of the products. They should use professional product knowledge to better serve the consumers, and must be in contracts, systems, etc. Effectively govern the management of distributors.

 

Clear dealer return responsibility. The industrial and commercial and market supervision departments shall supervise and urge the direct selling enterprises to clarify the management responsibilities of the provincial branches for the return and exchange of local direct market, strengthen the authorization of provincial branches and the control of local dealers.

 

The second is to guide the supervision department to highlight the key points of supervision and innovate supervision methods.

 

The industrial and commercial and market supervision departments shall extend the supervision field, strengthen the supervision of direct-selling enterprise dealers, and promote the classification and supervision of the direct selling industry.

 

Increase administrative guidance. The industrial and commercial and market supervision departments should take advantage of SAIC's measures to combat MLM direct selling information systems reporting complaints and public message platforms, strengthen public opinion monitoring, and timely pay attention to the dynamics of the direct selling industry and direct selling companies; there are more cases of complaints and complaints, and media exposure is more concerned by the media. High-level direct selling companies shall make administrative appointments and remind them; they shall direct the direct selling companies to strengthen their internal management and properly handle mass incidents caused by returns and exchanges.

 

Strengthen dealer management. For the return disputes between distributors and direct selling companies, the industry and commerce and market supervision departments should research and introduce the dealer contract model text to further clarify the rights and obligations and legal responsibilities of both parties; regulate the dealers' business behavior and promote the development of dealer management methods.

 

Standardize the business behavior of direct selling companies. The industrial and commercial and market supervision departments should strengthen random checks on major changes in direct selling companies, promotion of direct selling products, information disclosure, and other key links; proceeding from maintaining the legitimate rights and interests of consumers, guiding and supervising direct selling companies to improve product quality, and standardize the propaganda of operators. Behavior, to eliminate false, misleading propaganda, and effectively safeguard the legitimate rights and interests of consumers.

 

Increase the exposure of typical cases. The industrial and commercial and market supervision departments shall report on the infringement of direct sales cases or enterprises involved in the case, organize case exchange meetings, and enhance the capacity for law enforcement.

 

Strengthen direct marketing coverage of the direct selling industry. Local governments should actively guide consumers to form correct consumption concepts and investment ideas, increase publicity and education of rational consumption and reasonable consumption; increase publicity on direct sales supervision, objectively and impartially publicize and report direct selling industries, and enhance the positive image of the industry. .