In this industry situation, how to improve the social status of direct sellers, in the "no encouragement by the government, the media is not objective, people do not understand, the industry does not self-discipline" At the 9th (2017) World Direct (China) Research Center Expert Committee meeting, Zhang Hua, a member of the World Direct Marketing (China) Research Center and CEO of Hongfa Bees, Hubei SuZhou shared his point of view.

 

At present, the overall external environment in which China's direct selling industry is located is poorer. The industry is also a chaotic phenomenon. The direct social status of direct salespeople is not high, and the whole industry is even in a gray area. These have all aroused the concern of our colleagues. Generally speaking, I think that at present China's direct selling industry can be summed up in four sentences: the government discourages the media from being objective, the people do not understand it, and the industry does not exercise self-discipline.

 

The state has stepped up its regulatory and policy tightening of the direct selling industry for political considerations and stability maintenance needs. Although China has opened the direct selling market since 2005, less than 100 enterprises have been approved for direct selling in the country in the past 12 years, At the current approved speed and situation, still can not be optimistic.

 

Grasp the steering wheel

 

In this environment, direct sales companies must grasp the steering wheel. Because in my opinion, the biggest problem in the direct selling industry in China at the moment is "it can not be sold without success." Enterprises must be based on the sale of products, rather than relying on pull the head to develop their business, China's monthly sales of more than 2 billion companies most of the product-oriented.

 

As far as I know, mainland China is 60 times the population of Taiwan, and their direct selling companies are five times as large as the mainland. There are now more than 500 MLM companies in Taiwan (called MLM in Taiwan), but their direct sales companies are now having difficulty soliciting To people. After 30 years, the Mainland will face the same dilemma. Although a lot of direct selling companies do a lot of performance, but many direct sales team are drawn together, pull to pull or go in the circle of people, very few new people.

 

The impact of micro-business

 

The rise of the micro-business to the direct selling industry has brought a great impact, micro-business groups mainly in the 80,90 after the system level less, up to three, but performance can easily hundreds of millions. Direct marketing team is generally older, less injecting newcomers, and "only pass on" model for individual companies at a loss, because the reward ratio is too high, the system is very difficult to reform, I think this is the biggest problem in the direct selling industry , But also the most should pay attention to the problem.

 

The second problem is that some companies play in disguise capital plate. At present, people in the entire industry have a bit of impatience. Although the surface of direct selling people seems to be in a hurry, well-dressed and well-dressed, it does not necessarily make money after one year has passed. Direct selling people in the money consumption is also great, such as tickets, air tickets, accommodation, dinner guests, the final wallet in the remaining money, so I went astray to play the capital plate, which makes me very worried about this industry .

 

The most distressed dealers

 

I started in 1993, probably in the direct sales, over the years, I am most distressed dealers. In this industry, the dealer is not easy; and some business owners arrogant, often make their own amazing. In my opinion, business leaders are in fact equivalent to the logistics minister, strategizing at the same time also be humble and cautious, do not make yourself too rampant. We see leaders who claim to have a team of more than a million people, and in the final analysis, that is, "everyone is gathering firewood," and the people below push you to where it is today.

 

I have encountered an agent and made eight companies a year. When I asked him why he frequently changed companies, he said that while the company changed its price for a short while, it raised prices for a while, but it did not work hard for one year. However, he was unwilling to do so This wrote a pair of couplets, the couplets are "on the other one when, when the two are not the same," the second is "cheat back and forth, back to have experience." Therefore, we as a company leader, we must grasp the steering wheel, the company system and bonus system should not be changed frequently, otherwise the consequences are worrisome.

 

Finally, I have a suggestion that the committee of experts can organize some exploratory activities or clubs on a regular basis. Since the direct selling company owners are always busy with their work, they rarely meet each other. If such activities can be organized, they can exchange their experience in the industry and jointly discuss plans for development so as to establish friendly national and industrial cooperation and collaborate with each other , Mutual protection, common vocal, to the government called for our direct sales industry's contribution to the country, such as the employment of many unemployed young people to solve the problem, bring health to people. We must make concerted efforts, one mind to one mind, trying to make one, together with the Chinese direct sales well.