[direct report network Beijing December 5th] (Legal Daily) in the direct selling market, the operating environment is the basic condition for the enterprise to survive and develop. Enterprises, consumers and supervision departments are the main body of the direct selling market. The maintenance of the direct market environment is in fact the balance of the 3 forces, or a situation formed between them. Whether the direct selling market can run normally depends not only on the law-abiding operation of direct selling enterprises, but also on the supervision power of the competent departments of direct selling industry, and also depends on the consumers' awareness of safeguarding their rights and their positive attitude towards the market environment. Therefore, to high-quality products, the "like" bad profiteer "pull black", is an important foundation to build a safe and secure environment for consumers.

 

The necessity of "point of praise" to the high quality products of direct selling enterprises

 

Providing high quality products to consumers is the direction of direct selling enterprises. The so-called quality products, refers to the quality of the quality reached the international level or has a unique style of products, it is both an honor, but also a symbol. Direct selling enterprises sell products directly, and sell products directly to consumers through direct sales staff. Therefore, they should adhere to high standards and strict requirements in product quality. It can be considered that without high quality products and services, there is no need to adopt direct selling. Direct product sales are different from ordinary commercial channels in the distribution of ordinary products, such products are mainly due to the particularity of the function, has a certain complexity in the use and maintenance, and therefore the traditional retail channels and products in the region division. Whether the salesperson's face-to-face explanation or demonstration, or regular training for the salesmen, the purpose is to direct the advantages of direct selling products, and sell them to consumers with perfect services. If the quality of the product is a problem, or is not a quality product, the direct salesman's explanation, demonstration and recommendation will lack the reason for the consumer to trust.

 

Although providing quality products to the market is the goal and direction of direct selling enterprises, but in the market, because of the difference of management ability and management level, the

quality problem has not disappeared completely, sometimes even more outstanding. Therefore, in building a good industry environment, salesmen and consumers should take the initiative to evaluate the quality of products, and "praise" for quality products, so as to encourage direct selling enterprises to produce higher quality products. Voting with feet is a passive behavior, and "point praise" is a positive response, which is highly recognized by direct selling enterprises to provide high-quality products to the market. In the era of Internet, information transmission is fast, open and transparent, shortening the distance between enterprises and consumers, and between different consumer members, which enables regulators to get more information and information in direct selling industry. Therefore, through the construction of direct selling business integrity management platform, consumer rights protection platform and other measures, we can make consumers' voice accurate, timely and comprehensive feedback to direct selling enterprises and regulatory departments, so that the quality of direct selling products is more secure.

 

The bad profiteer "black", the role of the direct selling industry

 

The protection of consumers' rights and interests is a new demand for the positive development of the direct selling industry. Protecting the rights and interests of consumers, protecting the rights and interests of direct salesmen and protecting the interests of direct selling enterprises are 3 different aspects of the same thing. Unscrupulous behavior exists, is a direct threat to the interests of consumers, not only directly harm the interests of consumers, more serious is the destruction of the social credit foundation fundamentally shaken consumer confidence in the direct selling industry.

 

The so-called profiteers, refers to unfair means profiteering businessmen. In the market traders, usually by shoddy, price gouging, hoarding supply, false promises, exaggerated publicity and other means to defraud the trust of consumers. The particularity of the direct selling industry is to have a certain degree of overlap between the sellers and consumers, unscrupulous behavior such as not to reveal or report, will make the direct channel business risks continue to accumulate, group trust and security of society in the formation of long-term constitute serious damage. In the direct sales channels, distributors and consumers is usually in the form of individual, and a larger number of personnel scattered, if direct selling enterprises or dealer profiteers behavior, will form a diffusion effect, have a negative impact on the final consumer channel in the end. Therefore, the "black", these profiteers, plays an active role in the purification of direct marketing environment.