Yes, external beauty is becoming as strong as inner beauty.

 

With the improvement of people's living standards, adhering to the endless mentality of beauty, many men and women's love of beauty has long been unsatisfied with the pursuit of cosmetics, skin care products, in the female, male skin care products market has risen, beauty consumption is no longer the star's patent.

 

Medical beauty is medical beauty, which refers to the use of drugs, surgery, medical devices and other traumatic or irreversible medical technology to repair and reshape the human appearance and morphology of various parts of the human body. Although it's hard to listen to concepts alone, it turns out that more and more people are willing to endure this sensory "ordeal" in addition to money and time in order to be beautiful.

 

In 2017, China's total number of medical and aesthetic cases exceeded 10 million, the compound growth rate reached more than 40%, overtaking Brazil in one fell swoop, becoming the second largest country in the world after the United States. The medical beauty industry has become the fourth largest service industry after real estate, automobile and tourism. According to the World Bank report, when a country's per capita GDP exceeds $2,000, people's demand for the medical and beauty industry will increase by 10% a year. At present, China's per capita GDP has exceeded 8,000 US dollars, the purchasing power has steadily increased, and the demand for medical and aesthetic products will inevitably be further released.

 

For the direct sales enterprises which have been cultivating cosmetics and skin care products for many years, naturally they have not neglected the release of the demand of the medical and aesthetic industry.

 

Face value is justice.

 

A professional engaged in research and development of household electrical appliances in an interview with our reporter said that the company they serve is involved in beauty appliances, "We buy cars and water purifiers, in addition to the price and performance, but also to see the color and line, let alone people?"

 

It seems unreasonable and illogical on the surface, but it is being seen as a fact by more and more people. This fact can be seen from the data of people contacting and using the medical beauty project.

 

According to data compiled and released by Sina, China, the second largest country in the world, has paid more than 26.78 million attention to medical beauty in 2017, an increase of 13.57% over the previous year, with a larger increase of 17.1% for women. In terms of gender, women are still the main consumers of medical cosmetology in China. However, the growth potential of male plastic surgery users in the future should not be underestimated.

 

In terms of age distribution and consumption motivation, the United States, the largest country in medical beauty, the main force of medical beauty is women over 35 years old, their main appeal is to delay aging. In China, 53% of consumers are under the age of 25, and 43% are between the ages of 26 and 35. In terms of consumption motivation, the average white-collar workers, students and housewives in China in 2017 have consumed more beauty than celebrities and cyber red. They expect to have bigger eyes, higher noses and smoother skin. Hope to delight yourself and gain more opportunities through changes in shape.

 

As for potential male medical beauty consumers, new oxygen, more beautiful and other medical beauty Apps in the survey found that, unlike women's "face" idea, men are more concerned about whether they have a thick hair.

 

Liu Di, founder and CEO of Greater Beauty, said publicly, "We have noticed an obvious trend in the rapid development of hair planting centers in China over the past few years. Most male users pay more attention to anti aging projects such as hair transplant. "In addition, personal income determines the consumption attitude of medical American consumers.