Serious experts in direct selling enterprises recommend red yellow green three level supervision

2017-12-06 15:57

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Direct selling enterprises false propaganda experts recommend red yellow green three level supervision

Recently, the State Administration for Industry and Commerce issued a "direct selling enterprise classification research report topic classification regulation in the official website" (hereinafter referred to as the "report") "report" shows that in the investigation of illegal behavior in the management of the direct selling companies, the regulatory authorities in the top three are false propaganda, not approved to engage in direct selling activities and engaged in marketing activities, incidence of violations were 88.9%, 50%, 44.4%. In this regard, people in the industry believe that the asymmetry of regulatory information in direct selling industry leads to the difficulty in supervision of enterprises' illegal activities, and the relevant departments should implement classified supervision in direct selling industry, so as to improve the efficiency of supervision.

Problems such as false propaganda are outstanding

In recent years, the number of direct selling enterprises has been growing rapidly. In 2016, there were only 15 direct selling companies to obtain direct selling licenses. Behind the vigorous development of direct selling enterprises, there are a series of regulatory problems. For example, direct selling enterprises and their distributors in the operation process, such as false propaganda, cross regional direct selling activities, illegal recruitment of salesmen, direct selling activities under the name of direct selling, etc.

It is reported that the report is an important research subject completed by the State Administration for Industry and Commerce of the State Bureau of industry and Commerce in 2016, which was completed by the Shandong Bureau of industry and commerce. The result of the survey shows that the problem of direct selling enterprises is still more prominent in the level of publicity. In the investigation of illegal activities in direct selling businesses, the regulatory authorities considered that the top three were false propaganda, direct marketing activities and pyramid selling activities without approval, and the proportions of illegal activities were 88.9%, 50% and 44.4% respectively.

The survey report, from the point of view of the regulators, has revealed the main problems in the direct selling industry. The results showed that the top two main problems of direct selling enterprises were corporate propaganda and corporate meetings. The proportion was 75% and 50%, respectively. The third place was the system of return and the pyramid selling behavior of enterprises, which accounted for 43.8%.

Direct selling enterprises believe that the main reason for these problems is the weakening of internal management of direct selling enterprises, and the lack of legal awareness of distributors and distributors. The external reason is that the existing laws and regulations are lagging behind. In order to reduce all kinds of illegal activities, direct selling enterprises believe that business and market supervision departments should focus on strengthening the supervision of direct selling enterprises, salesmen and distributors. The percentage of the three links is 56.3%, 56.3% and 50% respectively.

60% the enterprise expects to improve the mode of supervision

In the survey, 60% of the respondents believed that the business and market regulators needed to improve the regulatory approach. In the classification regulation of direct selling enterprises, 37.5% direct selling companies agree with the "supervision grade who registration who supervision", 25% direct selling companies agree with the "regulatory classification of territorial management, 37.5% direct selling companies agree with the" company or provincial branch by the provincial industry and Commerce and the market supervision department or authorized the City Administration for Industry and Commerce and market the implementation of regulatory supervision, municipal branch supervision by the Municipal Administration for Industry and Commerce and the market supervision department, district (city) and County branch by the district (city) County business and market supervision department supervision "classification regulation.

In this regard, the industry has pointed out that the biggest problem of direct supervision is that the license, supervision and punishment of direct selling enterprises belong to the management of different departments. "The business department is responsible for the management of licensing, and the daily supervision and punishment belongs to the industry and Commerce and market supervision departments. The asymmetry of information on both sides often leads to the difficulty of keeping up with later supervision. This allows some enterprises to drill holes. " The industry said.

It is understood that one of the important characteristics of direct marketing is non store sales, so its supervision is different from the traditional industry management. The daily supervision of direct selling depends on a large number of licensing and reporting information to complete, while a large number of licensing and reporting information are in the business sector. To realize the classification and supervision of the direct selling industry, it is necessary to solve the problem of docking between business and the Department of business and market supervision.

Classified and classified supervision information should be open and transparent

Insiders believe that the formulation of regulatory measures for the scientific classification of direct selling enterprises, to achieve the "Five Combinations": one is the classification should be combined with the direct selling enterprises expanding area, increase direct selling products; two is to evaluate the classification results combined with consumer rights; three is the classification should be combined with the administrative punishment the situation is four; classification and service network construction, meeting report and return of daily supervision combined; five is the classification should be combined with the direct selling enterprises entry and exit mechanism. Besides, in classifying and classifying regulatory information, in addition to information related to business secrets, they should accept social supervision in principle, and ensure that classified and classified supervision results are open, fair and impartial.

Insiders suggested that to achieve the classification of supervision, the first direct selling enterprises in accordance with the classification of red, yellow and green three: red represents a serious crime, have the risk of delisting; yellow on behalf of the enterprise internal management confusion, there are cases to be punished, the individual regional operations are not standardized; green on behalf of the enterprise's normal operation, no illegal behavior management, standardized and orderly. It is possible to determine whether the enterprise will permit the enterprise to expand the direct selling area and increase the number of direct selling products through the data related to the regulatory level. The supervision department can promote direct selling enterprises to regulate the management by adjusting the frequency of training and the scale of the meeting.

Local practice

The classification supervision of Guangzhou first trial

The report believes that the classified and classified supervision of direct selling enterprises is affirmed and expected. At present, some departments of provincial and municipal industry and Commerce and market supervision have carried out bold practice and Exploration on the classification and supervision of direct selling enterprises. According to the survey statistics, 50% of the supervision departments at all levels of provincial, municipal and industrial and market supervision departments have graded management of direct selling enterprises, and the classification methods adopted are different.

Such as Guangdong province Industrial and Commercial Bureau for new situations and new problems in the supervision work, in addition to the establishment of three level supervision system of province and city and county of Guangdong Province, according to the characteristics of enterprise marketing headquarters management, introduced the "Convention" of Guangdong provincial marketing industry self-discipline, direct link and standard main content and focus on monitoring direct daily activities supervision, and improve supervision in direct infrastructure of the province at all levels of business and market supervision departments put forward specific requirements.

Compared with the exploration of the classification supervision in practice, the trial of classified supervision is relatively less. Guangzhou city Industrial and Commercial Bureau according to different conditions of direct selling enterprises, targeted direct selling enterprises into ABCD four kinds of management, through the implementation of dynamic management, the management and classification norms into the management of all aspects, not only the rational allocation of regulatory enforcement resources, and further improve the efficiency of supervision.