【直报网6月8日讯】（中国消费者报）2015年6月3日，商务部在其官方网站发布了《直销企业服务网点管理办法（修订征求意见稿）》（以下简称《意见稿》），向社会开征求意见。这是促进直销行业发展的重要举措，我们为这一举措叫好、点赞。

CNDSN June 8 hearing] (Chinese consumers reported) June 3, 2015, the Ministry of Commerce on its official website released the direct selling enterprises service network management approach (Revised Draft) "(hereinafter referred to as the" draft "), seeking to levy social opinion. This is an important measure to promote the development of the direct marketing industry, we applauded for this initiative, praise.

直销企业设立服务网点的法规依据，是2005年12月施行的《直销管理条例》第十条第二款之规定：“直销企业在其从事直销活动的地区应当建立便于并满足消费者、直销员了解产品价格、退换货及企业依法提供其他服务的服务网点。服务网点的设立应当符合当地县级以上人民政府的要求。”2005年12月15日，商务部在《关于答复涉及直销业有关问题的函》中，对服务网点设立提出了明确要求；2006年9月20日，商务部发布《直销行业服务网点设立管理办法》，直销企业服务网点的设立及管理工作正式形成体系。截至2014年底，据不完全统计，我国直销企业服务网点的数量已超过1.2万个。

Direct selling enterprises to set up service outlets in the legal basis, is specified in December 2005 the implementation of the "direct management Ordinance" the ten in the second paragraph: "direct selling enterprises engaged in direct sales activities in the region should facilitate the establishment and meet the consumers, salespeople understand product prices, returns and enterprises in accordance with the law to provide other services and service outlets. The establishment of service outlets shall comply with the requirements of the people's governments at or above the county level." On December 15, 2005, the Ministry of Commerce on the reply is involved in the direct selling industry issues related to the letter, "and for the service outlets set up put forward to make clear a requirement; on September 20, 2006, the Ministry of Commerce released the administrative measures for the formation of a direct selling industry service outlets, the establishment and management of direct selling enterprises and service outlets work officially formed system. As of the end of 2014, according to incomplete statistics, the number of direct sales enterprise service outlets in China has more than 12000.

直销企业设立服务网点的相关规定，是我国在开放直销市场之初，根据国情、社情、民情及直销行业实际情况，而做出的重要部署，也是直销这种源自西方的营销模式，进入中国后做出的重大变革。设立服务网点的相关规定，对规范直销企业的经营行为、保护消费者和直销员的合法权益，起到了正面的积极的作用，其历史功绩值得肯定。但此一时，彼一时，随着中国特色社会主义市场经济体系的日渐完善，随着互联网的兴起及人们消费心理、消费方式的改变，9年前制定的《直销行业服务网点设立管理办法》，已明显不符合直销行业发展的实际情况。商务部发布《直销企业服务网点管理办法（修订征求意见稿）》，呼应了直销企业的迫切诉求，顺应了直销市场发展的实际情况，进一步释放出了简政放权等改革红利，增强了人们对直销市场发展的信心。

Direct selling enterprises to set up service outlets in the relevant provisions, is our country at the beginning of the opening of direct selling market, according to the national conditions, social conditions and public sentiment and the direct selling industry actual situation, and made an important deployment and direct the western marketing mode from. After entering China to make substantial changes to the leather. The establishment of service outlets in the relevant provisions, to regulate the legitimate rights and interests of direct selling enterprises management behavior, protect consumers and sellers, has played a positive role, its historical achievements worthy of recognition. But at this moment, Peter 1:00, with the gradual improvement of the market economic system of socialism with Chinese characteristics, with the Internet rise and people's consumption psychology and consumption patterns change, nine years ago to develop the direct selling industry service outlets set up management approach ", is obviously not in conformity with the straight pin the actual situation of the development of the industry. Ministry of Commerce released the direct selling enterprises service network management approach (Revised Draft) ", echoing the urgent demands of direct selling enterprises, conforms to the actual situation of the development of direct selling market, further releasing the decentralization reform of the bonus, and enhance the confidence of people on the direct selling market development.

与原来的《直销行业服务网点设立管理办法》相比，《意见稿》亮点不少。

Compared with the original direct sales industry service outlets established management approach, the draft highlights a lot of highlights.

First is the establishment of service network number, the burden of business greatly reduced. According to the original provisions, the Ministry of Commerce to the city / county for the approval of basic regional units engaged in direct sales activities. For the city of the District, the enterprise shall be established in each city of the city not less than a service node ". This provision, greatly raised the threshold of direct selling enterprises to enter the market, so that many in the initial stage of the direct selling enterprises complain incessantly; reporting period, service outlets in the idle state, human, rent and related expenses, all to be spending, enterprise burden can be imagined. "Draft", in the municipalities directly under the central government to carry out direct sales, should set up no less than 2 service outlets; in Prefecture Level Administrative Region (city, state, AU), deputy provincial city to carry out direct sales business, should be the establishment of no less than 1 service outlets; in the province and autonomous district municipality directly under the central government at the county level administrative region to carry out direct sales business, adjacent to the prefecture level administrative region (city, state, AU), sub provincial cities and that of the provinces, autonomous territory county-level administrative region there is no service outlets should be set up no less than 1 service outlets. According to this number, the enterprise burden reduction is unprecedented. This is conducive to the establishment of a more complete set of business capital experience stores, flagship store, so as consumers, direct sales staff to provide better service.

其次是服务网点设立的管理，由审批制改成备案制，备案流程更简洁，要求更清晰。《意见稿》规定，直销企业设立、变更、减少服务网点的，应当报服务网点所在地省级商务主管部门备案。直销企业应当对备案材料的真实性负责。省级商务主管部门应当自收到服务网点备案材料之日起5个工作日内予以备案，并通过商务部直销行业管理网站向社会公布。这一规定务实亲民，将极大促进市场活力的提升。

Followed by the establishment of service outlets management, from the approval system to change the filing system, the record process is more concise, more clear requirements. Draft, the direct sales enterprise to set up, change, reduce service network, should be reported to the location of the local provincial commerce authorities for service network record. Direct sales enterprise shall be responsible for the authenticity of the record materials. The provincial competent commerce authorities shall file the record within 5 working days from the date of receipt of the materials for the service network, and shall publish to the society through the direct sales industry management website of the Ministry of Commerce. This provides a pragmatic first, will greatly promote the upgrading of market energy.

第三是突出了对消费者权益的保护。《意见稿》第一条开宗明义，为“保护消费者和直销员的合法权益，根据《直销管理条例》，制定本办法。”第十二条规定：“直销企业及其分支机构对服务网点的服务行为承担责任。服务网点未按照《直销管理条例》规定向消费者、直销员办理产品退换货的，直销企业应当按照《消费者权益保护法》等法律法规规定承担法律责任。服务网点与消费者、直销员因产品退换货发生纠纷的，由服务网点承担举证责任。”这一规定明确了直销企业及其分支机构的主体责任，明确了《消费者权益保护法》在直销纠纷中的作用，凸显了国家对直销经营活动中消费者权益的保护，非常值得肯定。

Third is highlighted the protection of consumer rights and interests. Article 1 of the "draft" at the outset, "to protect consumers and sellers of the legitimate rights and interests, according to the" direct management Ordinance "formulated this way." The twelfth rule: direct business and its affiliates to service network service behavior take responsibility. Network services not in accordance with the provisions of the "direct management Ordinance" to the consumers, salespeople for exchange products and direct selling enterprises shall bear the legal liabilities in accordance with the "consumer protection law" and other laws and regulations. The service outlets and consumers, salespeople dispute due to product return, by service outlets to bear the burden of proof." This provision clear the main responsibility for the direct selling enterprises and their branches, clear the role of the "consumer protection law" in the direct dispute, highlighting the state protection the interests of consumers in the direct marketing activities, is very worthy of affirmation.

《意见稿》目前尚在征求意见之中，希望广大消费者、直销企业、直销员、经销商及相关监管部门人员，重视这份《意见稿》，认真积极地提出自己的意见和建议，真正让服务网点发挥其积极作用，共同推动直销行业规范有序健康发展。▲

The draft is sought advice, hope the vast number of consumers, direct selling enterprises, salespeople and dealers and the relevant regulatory authorities to personnel, pay attention to this "draft", seriously and actively put forward their views and suggestions, real service outlets to play its positive role, and jointly promote the healthy and orderly development of the direct selling industry standard. 3

（原标题：直企服务网点由审批制改备案制 商务部意见稿意义重大）

(the original title: direct corporate services network by the approval system to change the record of the Ministry of Commerce of the opinion is significant)

责任编辑：小申

Editor: Little Shen