2015-06-03 15:17

 

Cosmetics or will usher in the price cuts of South Korean cosmetics or cheap

 

CNDSN June 3rd (Capital Securities Network) part of the South Korean cosmetics industry is expected to half of the industry said that, despite this, the realization of the zero tariff of cosmetics also need a certain time.

Insiders said that, despite this, the realization of the zero tariff of cosmetics also need a certain time.

June 1, China and South Korea free trade agreement signed, according to the reporter, in the aforementioned agreement signed on the same day, our country also will in the way provisional tax rates reduce tariffs on part of the daily consumer goods, with an average decline of more than 50%. Among them, the import tariff of care for skin care products is reduced to 2%.

And the Sino South Korean free trade agreement will further reduce the tariff on cosmetics, according to the agreement, China will in the longest 20 years in achieve 85% of the zero tariff products to tax imports and 91%, items of Korean zero tariff products will reach 92%, imports of 91%.

In short, the target if you achieve, domestic consumers will be able to to lower prices to buy from South Korea's many brands of cosmetics, and according to the "Securities Journal" reporter rough calculation, by a South Korean brand, for example, after zero tariff, product prices decline to cheap nearly 50%.

At the same time, the and South Korean cosmetics brands in the same price of some of the domestic cosmetics market share will face the fate of being carved up, corresponding to the production and sale of cosmetics domestic A-share listed companies threat.

Korean brand cosmetics or cheap 50%

June 1st, Chinese Minister of Commerce Gao Hucheng on behalf of the Chinese government in South Korea, Seoul officially signed the FTA. South Korea since the trade agreement is so far, China signed with foreign countries covering a range of topics most widely, involving the country trade the biggest FTA, initialed text have 22 chapters, for both China and South Korea are a mutually beneficial, win-win agreement, to achieve the goal of "balance of interests in general, comprehensive, high level".

South Korean cosmetics sales in China is already not fresh, according to data from the Ministry of Commerce of China, the year 2014 the Korean exports to China "oil and balm; perfume products, cosmetics and toiletries" amounted to $5.98 billion, than 89.3% increase from the previous year. And in 2015, only a quarter of $264000000, an increase of 189.4% over last year, about 44% of last year's total.

South Korea FTA signed the most concern is that South Korea cosmetics are expected to become cheaper. In the free trade agreement, shampoo, shower gel and skin care products such as cosmetics in the 5 years of the tax rate of about 35% to 20%, toothpaste and other dental cleaning supplies will be canceled within 10 years now 10% tariff.

From the point of view of the South Korea Lotte duty free shop in commodity prices, such as Lange a sleep mask, for example, 2 sets of sleep mask at the duty-free shop price only 248 yuan, equivalent to count down, than the price of domestic counter cheaper for at least 50%.

A senior industry sources told the "Securities Daily" reporters said that China's accession to the World Trade Organization in 15 years, cosmetics, luxury goods and maternal and child products tariff has been in reducing, although domestic consumer demand for these products in foreign is very strong, but impassable roads. "Now, based on the China Korea FTA signed, cosmetics tariff reduced, can directly stimulate domestic consumer's shopping desire. After you buy cosmetics in Korea may need not rely entirely on the overseas purchasing. However, the realization of the above zero tariff of cosmetics also need a certain time."

Domestic listing Corporation threatened

Cheap South Korean cosmetics prices will undoubtedly China's domestic cosmetics market caused a certain impact.

"Securities Daily" the reporter by flush Ifind statistics show that in the main business input "cosmetics business", appeared in the list of nine listed companies, respectively for TONGCHAN Lixing, Qinghai gelatin, Kyushu, the friends of the A shares, Suofute, Pien Tze Huang, Shanghai Jahwa, Xing business and the source of Concord.

The 9 main business and cosmetics related listing Corporation, the more famous is probably the Shanghai jahwa.

Attention national brand Jahwa said that the company's main business will be focusing on three areas, that is, beauty skin care, personal care and home care. The company's investment in resources will be concentrated in five major brands, Maxam, GF, Herborist Liushen and rev. The company said that the big five skin care brand correspond to the company will focus on five segments of the market, namely the high-end skincare for woman, popular personal care, public skincare for woman, men's skin care and baby nursing.

And according to the "Securities Daily" the reporter understands, brand Herborist Jahwa positioning in the high-end skincare for woman, the general price and certain Korean brand in domestic shop price is almost the same, but from the point of view of the South Korea Lotte duty free shop above price, the South Korean brand cosmetics prices than in the domestic counter price is cheap nearly half. And according to the aforementioned signed the agreement, China will in the longest 20 years in achieve 85% of the zero tariff products to tax imports and 91%, items of Korean zero tariff products will reach 92%, imports of 91%.

So it seems that with the advent of the era of zero tariff, the domestic makeup brands will undoubtedly face greater pressure of competition.

PKU partner Tao Wensheng told the "Securities Journal" reporter said that at present some South Korean cosmetics brand positioning and the same domestic brands, the market will certainly impact, however, if consumers love the brand, or the brand service done more humane, or to win belong to their own customer groups. 3

Editor: Little Shen