【直报网4月24日讯】（齐鲁网）作为传统产业中的典型代表，医疗行业也在互联网大潮中再次被微商“攻陷”—2015年4月15日，上海韩束化妆品公司副总裁、韩束微商CEO陈育新与广药集团深入洽谈，就广药白云山(600332,股吧)集团和韩束微商的战略合作进行了深入的探讨。据了解，此前双方已就广药集团为微商渠道量身打造的“纤纤梅”展开了全面战略合作关系。此次深入会谈，除了联手打造“微商第一梅”之外，意在共同开启微商与传统医药品牌的战略联盟时代。

[report] network April 24th news (Qi Luwang) as a typical representative of the traditional industry, medical industry in the tide of the Internet once again been derivative "captured" - in April 15, 2015, vice president, Shanghai Han Han beam micro beam cosmetics company's CEO Chen Yuxin and gphl in-depth talk, on the Baiyun Mountain in Guangzhou Pharmaceutical (600332, stock it) group and Han beam micro business strategic cooperation conducted in-depth discussion. It is understood, has launched a comprehensive strategic cooperation between the two sides has gphl micro channel tailored "Xian Mei". The talks, in addition to create "micro business first Mei", intended to open a micro business and traditional medicine brand strategic alliance era.

“此次广药与韩束微商的联姻，也将开启微商大健康领域新篇章，并为传统健康医药品牌带来销售转化，这也预示着微商与医药保健品行业战略合作新联盟时代的到来。“一名业内专家曾如此评价这场强强合作，而作为关键操盘手和幕后总指挥的陈育新，也完成了从微商狂人到微产业聚合的华丽转身。

"Marriage of the drug and Han beam micro business, also will open a new chapter in the field of micro business health, and sales into the traditional health brand, which also indicates that the derivative and medicine and health products industry cooperation in the new era of strategic alliance. "An industry expert has commented on the strong cooperation, as a key player and behind the commander Chen Yuxin, also completed the derivative madman micro industrial polymerization gorgeous turn.

“捏了把汗”的大胆狂人

"Pinch to sweat the bold."

在过去的2014年，陈育新成为带领中国传统大品牌进入微商领域首个吃螃蟹的人，以3个月内完成1亿元回款额的骄人战绩，宣告一个新时代的到来，这一年也被诸多自媒体人士誉为“中国微商元年”。此前以个性鲜明形象引发广泛争议的“微商狂人”陈育新，在面对此次“迈向健康产业第一步”时，也坦言“捏了一把汗”。

In 2014, Chen Yuxin became the lead Chinese traditional big brands to enter the field of micro business the first person to eat crab, completed 100000000 yuan back to the amount outstanding record in 3 months, announced the arrival of a new era, this year has also been a lot of people from the media as "the first year of Chinese derivative". Prior to the distinctive image of controversial "micro business." Chen Yuxin, "in the face of the first step towards a healthy industry", "admits to sweat".

面对这一崭新的合作区域，陈育新的“狂人”本色再次显露无遗—“我希望再次尝鲜螃蟹，为更多微商企业和想要进入微商的企业、品牌开启更多的想象空间。”陈育新的信念发声，代表了他作为领跑微商规范化、标准化、系统化发展引领者的巨大使命感和责任心，也预示着他欲将更加创新的“韩束+”的模式坚定做实、做大、做好的隐忍和决心。

In the face of this new areas of cooperation, Chen Yu Xin "madman" and "I hope are once again came to prominence again for more fresh crab, micro enterprises and micro enterprises to enter the business, brand opens more space for imagination." The faith of Chen Yuxin sound, represents him as leader of the derivative of standardization, system of leader in the development of a huge sense of mission and sense of responsibility, but also indicates that he will be more innovative "Han beam +" model of firm solid, expand and do a good job of trial and determination.

面对这一崭新的合作区域，陈育新的“狂人”本色再次显露无遗—“我希望再次尝鲜螃蟹，为更多微商企业和想要进入微商的企业、品牌开启更多的想象空间。”陈育新的信念发声，代表了他作为领跑微商规范化、标准化、系统化发展引领者的巨大使命感和责任心，也预示着他欲将更加创新的“韩束+”的模式坚定做实、做大、做好的隐忍和决心。

In the face of this new areas of cooperation, Chen Yu Xin "madman" and "I hope are once again came to prominence again for more fresh crab, micro enterprises and micro enterprises to enter the business, brand opens more space for imagination." The faith of Chen Yuxin sound, represents him as leader of the derivative of standardization, system of leader in the development of a huge sense of mission and sense of responsibility, but also indicates that he will be more innovative "Han beam +" model of firm solid, expand and do a good job of trial and determination.

在陈育新的价值观里，没什么不可超越，也没什么不能实现。

In Chen Yuxin's values, not what can not go beyond, nothing can not be achieved.

从标杆到新军

From the benchmark to the army

曾经，陈育新一手打造的微商新军几乎遍布全国各地，不仅为韩束微商梳理了全新的标杆，也展现出对新媒体环境下的自信和果敢。而此次与广药达成战略合作关系，也是将自己的成功经验拿出来分享，目的在于推动微商行业的发展，规范微商行业，与微商共发展，这是韩束作为国内知名品牌、化妆品电商领导者不可推卸的责任。

Once, micro business participants Chen Yuxin hand to create almost all over the country, not only for Han beam micro business reviews the new benchmark, also show the new media environment of confidence and determination. And the drug reached a strategic cooperation relationship, but also to their successful experience to share out, the purpose is to promote the development of micro business industry, regulate the micro business, common development and micro business, this is Han beam as a domestic well-known brands, cosmetics business leaders can not shirk its responsibility.

作为移动互联时代的产物，微商有着独有的商业形态和风格，社会化营销、便捷性、成本低、效率高是关键词。从长远的发展眼光来看，与广药的合作作为“韩束+”模式的首个案例，并不限于成功模式的照搬，而是围绕“创造价值、分享价值”这一最基本的商业逻辑进行再创造。当前微商是一个全新的商业风口，积淀与分享的是无数想要创业并且拥有碎片化时间的用户的一种红利，而医药行业正亟需通过这一崭新的商业模式完成颠覆传统聚合平台的使命。

As a product of the mobile Internet era, micro business is business forms and unique style, social marketing, convenience, low cost, high efficiency is the key. From the long run, as "the first case of Han beam +" mode and wide cooperation is not limited to copy the successful model, but focus on the creation of value, share value "of the basic business logic to create. The derivative is a new commercial outlet, a dividend accumulation and sharing is numerous and the fragmentation of the time want to start with the user, and the pharmaceutical industry is in urgent need of aggregation platform through this new business model to subvert the traditional mission completed.

从医疗需求到产品供应，陈育新为广药精心打造的，是基于一种真实需求并在社交圈内就可以及时的实现点对点的消费，作为一种全新的商业生态，势必也将与传统医疗产业严谨专业的特征形成强势互补并不断自我完善。

From the medical demand to product supply, Chen Yuxin meticulously for Guangzhou Pharmaceutical, is based on a real demand and in the social circle can point to point of consumption in time, as a new business ecosystem, will also be bound with the traditional medical industry strict professional characteristics of the formation of a strong complementarity and continuous improvement.

“从这个意义上来说，韩束+也是在破旧立新，这是微商不断前行的核心理念。“陈育新表示。

"In this sense, Han beam + is in construction, which is the core concept of micro business forward. "Chen Yuxin said.

打造偶像经济

Create idol economy

中国医药(600056,股吧)产业发展到今天，在愈加苛刻的各类国标背后，呈现给消费者的依旧是白色口罩后神秘的面孔，而陈育新携微商的进驻极有可能改变这一现状。

The Chinese medicine (600056, stock it) industry today, behind the more demanding of various kinds of GB, presented to the consumer is still a white mask after the mysterious face, while Chen Yuxin and micro business presence is likely to change this situation.

陈育新带给医药产业的变革，不仅限于微商模式的引入，更重要的还有基于社交层面从分享中获取更多价值。“虽然人人都可成为微商，但不是每个人都能做好微商。”这就是陈育新的独到之处，影响力发展到最后就是产品人格化的具体体现—看到苹果也许就会想到乔布斯，看到罗振宇也许就会想到“罗辑思维”，看到微商就不自觉的想起陈育新……因为他们在某些方面某个领域更有话语权和影响力，粉丝更容易相信他们，影响力决定吸引力。

Chen Yuxin brings to the pharmaceutical industry transformation, not only limited to the introduction of micro business model, there are more important on the social level to get more value from sharing. "Although everyone can become a derivative, but not everyone can do the derivative." This is Chen Yuxin's unique influence to the final product is a concrete manifestation of personality to see Apple might think of Jobs, see Luo Zhenyu may think the logic of thinking, see micro business will not consciously think of Chen Yuxin...... Because they have a more right to speak in some aspects and influence, fans more easily believe that their influence to appeal the decision.

Chen Yuxin brings to the pharmaceutical industry transformation, not only limited to the introduction of micro business model, there are more important on the social level to get more value from sharing. "Although everyone can become a derivative, but not everyone can do the derivative." This is Chen Yuxin's one's own knack in influence to the end of the development, is a concrete manifestation of product personality to see Apple might think of Jobs, see Luo Zhenyu might think of "the logic of thinking", see micro business will not consciously think of Chen Yuxin...... Because they have a more right to speak in some aspects and influence, fans more easily believe that their influence, attraction.

但从这层意义上说，陈育新及其所主导的“韩束+”已经成为一张模式铭牌，与之相关联的链条都将受益其中，也许从一开始广药就瞄准这一不可复制的独属优势，微商的时代已经来临，加之更趋制度化的销售和服务体系，微商也许会在不久的将来伴随着成熟的移动互联网迸发出更强大的活力，一个更加多元化的移动电商时代也许已经离我们不远了。

But in this sense, Chen Yuxin and led by the "Han Shu" has become a pattern plate, associated with the chain will benefit them, perhaps from the beginning drug aimed at this unique advantage can not be copied, micro business era has arrived, and the more the system the sales and service system, micro business may in the near future, along with the mobile Internet mature burst out strong vitality, a mobile business more diversified era may have been not far away from us.

（原标题：微商战略联盟传统医药品牌 韩束背后打什么牌？）

(original title: micro business strategic alliance of traditional medicine brand Han beam behind what?)

责任编辑：小申

Editor: small Shen