【直报网4月23日讯】（大众日报）曾经遍洒“心灵鸡汤”的朋友圈现在是微商的天下，被称为“万能朋友圈”。以往都是在淘宝、京东上买东西，现在都转移到了朋友圈。微商迅速崛起，大家还在感叹朋友圈有些变味的时候，微商们已然开始转型。

CNDSN network April 23rd news (daily) used to sprinkle over the "Chicken Soup for the soul" circle of friends now is a derivative of the world, known as the "universal circle of friends". The past is to buy things in the Taobao, Jingdong, now transferred to the circle of friends. Micro business rapidly, when you still sigh friends some taste, micro business have already started the transition.

不忙卖商品，却忙招代理

There is no hurry to sell, now recruit agents

如今不会在朋友圈卖东西也是落伍了。大家打开自己的朋友圈，有卖水果、零食、减肥食品的，有卖衣服、鞋包、化妆品的，还有卖玉、钻石等首饰的，各种刷屏是常态。

Now do not sell things in my circle of friends is behind the times. You open your circle of friends, fruit, snacks, food reducing weight, selling clothes, shoes and bags, cosmetics, as well as selling jade, diamond jewelry, all kinds of spam is the norm.

最近，记者发现，原本每天勤勤恳恳刷屏卖货的一些人，不再关注于商品，而是改招代理下线，从晒商品图片改为晒提成佣金。

Recently, reporters found that the original every diligent scraper sellers of some people, not focus on the product, but to recruit agents off the assembly line, from sun to sun Commission commodity.

“【刺猬兔】通过二维码关注蜗牛家族公众号，成为您的蜗牛家族三级会员。”

"[they] were concerned by the two-dimensional code, a snail snail family public, three members of your family."

“【幸福在右边】通过二维码关注了蜗牛家族公众号，成为您的蜗牛家族三级会员。”

"[in] happiness right through the two-dimensional code on the snail, Snail family become public, three members of your family."

“单号为【20150410110053】订单金额为99.00元；您已获得的佣金为9.90元。”

"[20150410110053] number of orders amounted to 99 yuan; you have to get the Commission is 9.90 yuan."

以上三条信息是市民袁女士朋友圈一位名叫兜糖的(化名)朋友，于4月10日中午晒出的图片内容。就在前一天，兜糖还晒出了自己加入蜗牛家族申请成功的截图，并称并非传销，而是在尝试一种新型商业称之为社交零售或者社交电商。

The above three information is public Ms. yuan circle of friends was a bag of sugar (a pseudonym) friends, pictures on April 10th at noon the sun out of the. On the previous day, the sun out of their pocket sugar also joined the Snail family apply for success screenshot, and that is not a pyramid scheme, but in trying a new business called social retail or social electricity supplier.

两年前，兜糖开始介入微商行业，专卖日本产婴儿尿不湿，开始只是靠朋友推荐，后来慢慢开始自己招代理，代理再利用自己的人脉去拓展卖货渠道，两年下来，算是做得口碑很好，规模也不小了。

Two years ago, began to intervene in the pocket sugar derivative industry, monopoly Japanese baby diapers, just on the recommendation of a friend, then slowly began to recruit agents, agents and then use their contacts to expand sales channels, two years down, are doing a very good reputation, scale is not small.

今年初，兜糖接触了经营食品的蜗牛家族这个微商后，开始成为家族“族长”，发展自己的下线族员，也就是代理。截至4月10日，这位兜糖已招收家族成员700多人，推广销售200多单，佣金收入4000元。用兜糖的话说:“睡觉也能挣钱。”

At the beginning of this year, around the sugar business food contact Snail family the micro business, started to become a family "patriarch", to develop their own downline family member, is also the agent. As of April 10th, the members of the family of pocket sugar has enrolled more than 700 people, to promote sales of more than 200, commission income 4000 yuan. Pocket sugar says: "sleep can also earn money."

其实，这只是朋友圈微商转型的一个代表。从自己卖货到长期招收代理，再到加入品牌公司建立自己的销售队伍，微商们正在从一开始不被看好的小打小闹，逐步壮大为品牌经营分级营销。除了“杀熟”这个特征，通过分级营销转型发展全民微商，正成为他们的新特点。

In fact, this is just one example of the circle of friends micro business transformation. From their own long-term recruitment agency to sell, to join the Brand Company to set up its own sales team, micro business people from the beginning not to be optimistic about the minor, gradually expand the brand marketing management classification. In addition to the characteristics of "cooked", through the classification of the transformation and development of the micro business marketing, is becoming the new characteristics of their.

The new model is questioned similar to pyramid schemes

发展下线会员拿佣金，很多人一听说这个模式，总感觉很像传销。就连兜糖自己刚开始时也有所迟疑，毕竟看不到实物，只靠一个微信公众号不足以取信于人。被问及当初是如何下决心尝试的，兜糖坦言，详细研究了该公司的运营模式后，觉得不论是自己，还是自己的会员，商品都是卖99元，价格并不是层层加码节节高，所以不至于是骗人的。

Development downline Commission, many people have heard of this model, the general feeling is like a pyramid scheme. Even at the beginning of his pocket sugar also hesitant, after all, can not see the real thing, only by a number of micro channel public is not enough to win the trust of the people. Asked how did to try to take sugar, frankly, a detailed study of the mode of operation of the company, think whether they, or their members, goods are sold 99 yuan, the price is not high not layers of overweight, so is a lie.

于是，按照蜗牛家族制定的经营模式，兜糖自己购买了一款价值99元的蜗牛家族海品套装成为“族长”，迈出了转型第一步。成为“族长”后的兜糖获得了一个专属推广二维码，朋友通过专属二维码购买，就成为兜糖的“族员”，兜糖就可以从中得到25%的分利。如果有其他人通过兜糖发展的下线再购买商品，兜糖还能从中得到10%到25%不等份额的间接分利。

Then, in accordance with the Snail family made their business model, take sugar worth 99 yuan to buy a product family of sea snails set to become "patriarch", has taken the first step in the transformation of. Become "patriarch" after the pocket sugar won an exclusive promotion of two-dimensional code, a friend to buy through the exclusive two-dimensional code, has become a "family member" pocket of sugar, sugar can be divided into about 25% from. If there are other people through the development off the assembly line in sugar to buy goods, pocket sugar can also get 10% to 25% share of indirect benefit from.

这样一级一级发展下去，假设每人每天推广一个客户，兜糖一个月发展30个一级族员，一级族员再各发展30个二级族员一直到三级族员，按照蜗牛家族公司在公众号上公开的案例算法，直接分利加上间接分利，兜糖一个月都够收入26万元，确实很可观。

Such a level of development on the assumption that each day, to promote a customer about a month, sugar development level of 30 people, a family member, and the development of 30 two people to three people, according to the case of algorithm in public, open snails family company, directly benefit with the indirect benefit, pocket sugar a month is enough income 260000 yuan, really good.

乍一看，这和传销确实很像，因此直到现在兜糖还是会经常受到朋友质疑，兜糖也只能一遍遍和大家解释这种新模式，后来就干脆晒出自己的佣金提现截图以此证明。“反正我晒的都是真实情况大家自己去分辨吧，新事物的诞生总是会伴有各种异样眼光，尝不尝试自己判断吧!”兜糖最后表示。

At first glance, this is really like and pyramid selling, so until now take sugar or often by friends questioned, pocket sugar can again and explain this new model, then just get their commissions the screenshot to prove. "I get the real situation is you to tell it, the birth of new things, always accompanied by all kinds of strange eyes, don't try to judge for yourself!" said the last bag of sugar.

The direction of development also need legal norms

那么，像蜗牛家族这种营销方式到底属不属于传销呢?

Then, like a Snail family of this type of marketing is not a pyramid scheme?

蜗牛家族所属的指尖电子商务有限公司将这种微商新模式定义为裂变分销。他们表示，销售过程模仿京东订单，通过官方二维码统一接受、统一发货，采取终身提成的返利政策，目的是让消费者也变成经营者，最终实现消费、经营相互受益。为了进一步证明其合法性，指尖商务还在蜗牛家族公众号里公开了公司营业执照、组织机构代码证、食品流通许可证的照片。

The Snail family owned Agel Ecommerce Ltd will this new fingertip derivative mode is defined as the fission distribution. They said, to mimic the process of Jingdong sales orders, through the official two-dimensional code unified, unified delivery, take a lifetime commission rebate policy, the purpose is to let consumers have become the operator, finally realizes the consumer, business to benefit from each other. In order to further prove its legitimacy, finger still Snail family business public number, discloses the company business license, organization code certificate, food distribution license photos.

不只是指尖电商在这么做。4月9日，腾讯微信事业部与上海技术分公司微趋道联合开发的裂变式三级分销微商新模式——微趋道微信分销也正式上线。甚至中国联通、中兴等成熟品牌也在采用微商分销模式来销售产品或者服务。

Electric business does not just fingers. In April 9th, Tencent micro channel business department of Shanghai branch of micro technology and trend of fission type three level distribution combined with development of micro business -- the new model of micro channel micro channel distribution trend is also formally launched. Even Chinese Unicom, ZTE and other mature brand is the derivative distribution model to selling a product or service.

微商分销模式不仅引领微商转型，更成为新的商业模式引爆点。但是分销到底是否合法呢?据了解，国内只有关于直销的法律条文即2005年施行的《直销管理条例》，取得直销牌照的企业销售产品才是合法的，没有直销牌照、在层级代理上偏好虚拟化、金字塔化的奖励体系，这种营销方式其实就离传销很近了。

Micro business distribution model not only lead the micro business transformation, has become a new business model the tipping point. But the distribution of what is legal? It is understood that the only direct legal provisions on 2005 implementation of the "direct management Ordinance", achieved sales of products is the legitimate direct selling license of the enterprise, not a direct selling license, preference of virtualization, Pyramid in the hierarchy on the agent reward system, this type of marketing is the marketing very near.

至于微商分销这种新模式，目前并没有相关法律条文来界定，合不合法也只是由商家自说自话。记者从青岛市工商局了解到，除了没有法律约束，微商也不具备独立经营资质，只是一个自然人，不需要、也不会给消费者出具发票等凭证，购买商品后，一旦出现纠纷，就会出现取证难的问题，消费者的权益无法得到保证。

As for the differential distribution of this new model, there is no legal provisions related to the definition, legal or not only by the business itself. Reporters from the Qingdao Municipal Industrial and commercial bureau learned that, in addition to no legal constraints, micro business also does not have an independent business qualification, is a natural person, need not, also won't give consumers invoice and other vouchers, after the purchase of goods, once a dispute, there is hard evidence of the problem, the interests of consumers can not be guaranteed.

而且，目前由于微商入门门槛低，而且商品的来源、质量、售后服务没有保障，再加上没有相关法律约束，也没有对应管理部门来监管，微商市场发展迅速却又鱼龙混杂，亟须国家相关部门尽快出台法律条例来规范行业发展。▲

Moreover, due to the current derivative low barriers to entry, but also the source of the goods, quality, after sale service is not guaranteed, there is no legal constraints and, no corresponding management departments to monitor, derivative market develops rapidly but the dragons and fishes jumbled together, to the relevant departments of the state as soon as possible the introduction of laws and regulations to regulate the development of the industry. "

（原标题：啥传销？腾讯开发裂变式三级分销微商新模式)

(original title: what marketing? The development of Tencent fission type three level distribution derivative new mode)

责任编辑：婉婉

Editor: Wan Wan