【直报网2月9日讯】（人民网）本周，中央一号文件正式发布。今年的一号文件的核心关键词是农业现代化。“整体来说，今年的一号文件更加强调转变发展方式，从过去传统农业向现代农业转变。”一位资深的产业政策专家表示。

CNDSN February 9th news  (people.com.cn) this week, the central document No.1 official release. Core keywords this year a number of file is modernization of agriculture. "Overall, this year's No. 1 document more emphasis on the transformation of the mode of development, from the past the traditional agriculture to the modern agriculture transformation." A senior industry policy experts said.

中国农企在从传统农业向现代农业转型的路上不断探索，其中不乏佼佼者。作为中国生态农业领军者的吉林远东集团，在产品的生产环节早已实现规模化和产业化，有自己独到的技术和优势，其生产的蓝莓、五味子、富硒双孢菇等，在产量和品质上都领先于亚洲乃至全球，并且远东在传统农业一直无法解决的销售环节摸索出一套行之有效的模式，成为中国农企探索现代化转型的一个值得借鉴的案例。

China agricultural enterprises to continuously explore in the way of transformation from traditional agriculture to modern agriculture, many of whom are outstanding. China ecological agriculture as leader of the Jilin far east group, already in production link of the product to achieve scale and industrialization, have their own unique technology and advantage, its production of blueberry, Schisandra, selenium enriched mushroom and, on the yield and quality are leading in Asia and even the whole ball, and the Far East in the sales link traditional agriculture has been unable to solve and explore a set of effective pattern, become China agricultural enterprises to explore a valuable case modernization transformation.

渠道探索：打造立体销售

Exploration: create three-dimensional sales channels

中国作为农业大国，农企除了不断追求农产品升级之外，往往忽略销售渠道的打造。今年中央的一号文重点发展电子商务，正是积极解决农产品销售渠道困境的举措。这是中国农企打造新的销售渠道带来新的机遇和挑战。远东一直深谙渠道为王的道理，从2013年开始，远东通过线上线下结合，以四大销售渠道，打造一张全方位的3D立体营销网络。

China as a large agricultural country, agricultural enterprises in addition to the constant pursuit of the agricultural product upgrades, often neglect to build sales channels. This year the central No.1 paper focus on the development of electronic commerce, it is positive to solve the agricultural product marketing channel dilemma initiatives. This is China agricultural enterprises to create new sales channels to bring new opportunities and challenges. The Far East has always knows the channel is the king of truth, from the beginning of 2013, the Far East through the online offline combined, with four sales channels, to create a full range of 3D three-dimensional marketing network.

世界直销协会联盟在2014年巴西召开的年会上曾指出，直销是关系营销的鼻祖，这与远东选择关系营销的理念不谋而合。2014年底，远东申请的直销牌照已获批。2015年，远东将大举走进直销领域，通过简化、消灭中间商，降低产品的流通环节成本并满足顾客利益最大化需求。

World Federation of direct selling associations held in Brazil in 2014, the annual meeting has pointed out, direct selling is the originator of relationship marketing, which agree without prior without previous consultation with the Far East choose the concept of relationship marketing. By the end of 2014, the Far East has been approved to apply for direct selling license. In 2015, the Far East will be a massive direct field, by simplifying, exterminate middleman, reduce the cost of the circulation of products to meet customer needs and maximize the interests of.

在“守正出奇”理念的指导下，远东将在2015年全面推出线下“千城万店”工程，打造一个O2O闭环系统的营销模式，并在2014年年底短短一个月已新开了数百家门店，成为其线上线下（O2O）这张网络最坚实的后盾。

In "defensive moves" under the guidance of the concept, the Far East in 2015 will be fully launched the "thousand town and shops line" project, create a O2O closed-loop system marketing mode, and at the end of 2014, just a month has opened hundreds of stores, to become the online and offline (O2O) this network the most solid backing.

农产品销售一直是制约农业发展的重大障碍，远东对于渠道模式的探索，或将对所有农业企业都具有启发性的标本价值。

Sales of agricultural products has been a major obstacle that restricts agricultural development of the Far East, exploration for the channel mode, or to all agricultural enterprises are instructive specimen value.

产品深加工探索：以科研合作破瓶颈 提升产品附加值

Exploration of deep processing products: in order to research cooperation break bottlenecks in improving the added value of products

2015年中央一号文件把加快农业发展方式的转变放到了首当其冲的位置，中国有机农业发展将面临一场新的革命。生产基地主要集中在东部发达地区和东北三省，其中产品均以初级产品为主，缺少深加工产品。

The central first document in 2015 to accelerate the transformation of agricultural development mode to the be the first to bear the brunt of the position, the development of organic agriculture Chinese will face a new revolution. Production base mainly concentrated in the eastern developed regions and three provinces in the northeast of China, where products are the primary products, the lack of deep processing products.

数据显示，远东集团的蓝莓全球第二亚洲第一，五味子产量和种植面积居全球第一，其富硒双孢菇的产量和种植面积亦居亚洲第一。远东通过引进国外优良的蓝莓品种，加以科学的种植方法，在十年内拥有亚洲最大的蓝莓种质基因库，蓝莓及五味子种植基地75个，累计种植面积30余万亩，是亚洲乃至世界最大的蓝莓，五味子及富硒双孢菇的种植企业之一。

Data shows, far east group of blueberries global second Asia first, schisandra fruit yield and planting area ranks first in the world, the selenium enriched mushroom yield and planting area is also ranked first in asia. The Far East through the introduction of foreign excellent Blueberry Cultivars to planting, scientific methods, have blueberry germplasm gene bank of Asia's largest in ten years, blueberry and Fructus Schisandrae planting base 75, a total of 30 mu of cultivated area, is the largest blueberry in Asia and even the world, one of the Schisandra and selenium enriched Agaricus bisporus planting enterprises.

远东旗下种植基地均获得了有机种植基地认证，产品深加工领域全部实现药品级GMP管理，成为"十一五规划"948项目的承办单位。期间，远东坚持与中国食品发酵工业研究院、少林寺药局、武当道医研究院等科研机构合作，这种科研合作模式使远东旗下农产品的附加值大大提升，目前已成为中国蓝莓深加工产业的最高标准。

The Far East under the flag planting base were obtained the organic cultivation base certification, all fields of deep processing of products to achieve pharmaceutical grade GMP management, "eleven become five planning" 948 project organizer. During the period, the Far East adhere to cooperation and China Food Fermentation Industry Research Institute, Shaolin Temple, Wudang Taoist medicine pharmacy research institute and other research institutions, scientific research cooperation mode of this kind makes the added value of agricultural products far east flag is greatly improved, at present has become the highest standard China blueberry deep processing industry.

如何用现代科研技术改造甚至是再造传统农业产业，是中国农业现代化的核心命题，远东集团的案例，无疑给广发农业企业提供了可以参照的方向。▲

How to use the technical transformation of modern scientific research and even reengineering traditional agriculture industry, is China core proposition of agricultural modernization, the Far Eastern group case, no doubt to the Guangfa agricultural enterprises to provide a reference to the direction of. *

（原标题：中央1号文件力挺现代农业 吉林远东产销模式成范本）

(original title: Central Document No. 1, behind the modern agriculture in Jilin Far East pattern of production and marketing into a template)

责任编辑：小申

Editor: small Shen