2015-06-16 15:52

 

Li Zhengyuan

 

 

CNDSN June 12 news "(" direct ") the third session of the China direct sales brand Festival, a" most channel value direct leader "award, Li Zhengyuan low-key introverted of the to let time into people's sight, standing in front of honor, he cultivated attitude calm parties accepted the praise.

"Pay" first life achievement direct

In the exchange of the same Li Zhengyuan, reporters heard a fresh statement - with life achievement direct sales. Who is the founder of the CP system, direct forward and development of the system Li Zhengyuan original ideas, he think direct marketing to sell products, but should include direct process for more of life, happiness, mood and simple. Using the "four modernizations" to expand the market, "let everyone happy harvest, such as family like get along and become a way of life." Only in this way can let direct sales staff full of energy. Li Zhengyuan told the author, this is the CP system, powerful explosive force of the core, and in the third session of the China direct sales brand Festival harvest the "2012 most explosive force brand system" award.

But the implementation of the "four modernizations" needs a strong concept of support, namely "pay first". "The success of 90% from the pay, have to pay a cohesive affinity and connections, there is a market to pay." Call for the "pay", not to advocate the interests of the ultimate pursuit, no doubt will encounter many difficulties. This is the most difficult to practice places." In this regard, Li Zhengyuan made no secret.

"We will affect his partner through the role model, and take the lead." The reporter understands, holidays, collar system often take the initiative to dinner weekdays will at their own expense for members of the system host celebrations, or take the lead in positive run market, not only that system also had the team fund-raising methods, the establishment of six invested one million more than the market. Assistant Zhu Yanyan said, sometimes Li Zhengyuan continuous a month are not leisure, work during the day, night driving to remote markets help guide the work. In the fellow eyes "General Lee especially by people admire and respect", even if is as in the battlefield of competition in business, he will partner interests in the first place, "pay" is not infighting hindered, "good faith" is not Er Yu Seoul fraud the eclipse..

Three magic weapon winning channel

Talk about how to build the channel, Li Zhengyuan showed the three magic weapons -- the importance of training, construction environment and government relations.

In his view, the "training" is to broaden the channels of the primary weapon, Zhengda system both in the form and content of training originality, advocate through training to build a team, get people to lvzhiyun recognition and understanding.

Apart from the traditional business, CP system in the form into the characteristics of life, or through visits to make training into the home, the same backbone a for a more in-depth exchanges; or with the birthday party, tea parties, receptions and other forms, free and lively communication; attach importance to the products of their own experiences, "" gold, silver cup as the consumer word of mouth; or regularly invite Chinese experts held lectures on health...

On the training content of CP system also devoted efforts, to product based to the market orientation of skills training; build talent military training; CD, video, publication number volley, remolding the culture training. "We will strengthen the sense of belonging and cohesion through uniform corporate identity, unified marketing layout, unified display and unified planning.."

According to reports, Zhengda system attaches great importance to seize the local market, environmental influence people, this is Li Zhengyuan broaden the channels of the two magic weapons. He made the basis of the revolutionary base, to emphasize the importance of the environment, believe that only a good environment to attract large talents.

In addition, the new launch of green or large-scale activities, no less than the local government figure. From the product and market confidence, Zhengda system often invited government leaders attended the event, close the parade. Li Zhengyuan said Zhengda system has always attached great importance to relations with government departments, which is winning channels of the three magic weapons. Do the work of government public relations, will undoubtedly make CP system to obtain a broader market with authority and trust in government.

A re search

Diffuse long journey, ending more than 76 years for a long time, but it is the manifestation of the experience and lessons are still enduring, the Red Army counter encirclement twists and turns until finally forced to march on to Li Zhengyuan left a deep impression. He believes that it is due to the lack of on before three anti encirclement victory of theoretical research and analysis, is wrong idea to occupy the leading position, and finally lead to victory can not be copied.

When it comes to the development of CP system, Li Zhengyuan pointed out that although the present CP system has obtained many achievements, but dealers in his way to success, experience has not yet concluded, lack of the guidance of correct theory, at any time in danger of being blinded by wrong thoughts. "The system needs the right theory, the good theory can make the success of more people copy."

In the process of groping, Zhengda systems also need to further enhance the cohesion. Speaks of here, behind the Li Zhengyuan said with a smile is still very long, themselves bear the great pressure, but he always believed that the CP system development direction and method are correct. "Those who followed the method of market performance are very good, very cohesive; on the contrary, did not follow this method, simply according to direct the pure theory of market is there are many contradictions, the market is difficult to for a long time."

Li Zhengyuan said the next strengthen the talent found work, and strive to improve the guidance of the theory of the CP system, he believes "although the obstacles encountered, but insisted forward innovative thinking, adhering to the system of philosophy, Zhengda system will be able to obtain the support of the people of the whole country."

The route of the masses of the CP system, emphasizing the "from the masses, to the masses to Li Zhengyuan that" only people aware of a product and know the company, understand the industry, we can quickly occupy the market. " Zhengda system focuses on the development of a stable base, direct performance at the grassroots level, only activate the bottom and top to enjoy the performance and returns.

Perhaps you will say, Zhengda development is too conservative, but reporters think it is due to this "conservative", CP system, the development of robust enough, and gain people's trust and recognition, government support and trust.

With the same dream, Li Zhengyuan will work together is the broader sky, a dream round. 3

(original title: lvzhiyun Zhengda system of Li Zhengyuan: three magic shaped channel)

Editor: Little Shen