[Direct Report Network Beijing November 30th] (Easy Direct Zhang Benben) He has a grand vision to promote Yandi from experiential marketing - service marketing - investment marketing, he hopes to establish a sustainable and scalable business Mode, constantly give Yandi people, empower the younger generation.

 

From the direct selling member system to the health management platform, to the new retail, from the establishment of the manufacturing industry chain to the promotion of combined capital, all of them highlight the business expansion logic and career ambition.

 

In eight years, he pushed from zero, paving the way, and constantly enriching his career with rationality and vision. In the direct selling industry, he completed the change of self and achieved the temperament of today. Today, he enjoys the transformation process from the ability to the empowerer.

 

It is also in this process of constant empowerment that he spreads the light of Yan Emperor and makes more lives sway.

 

He is the CEO and CEO of Yandi Bio, Zhong Jianhe.

 

Empowered by happiness

 

This time, Zhong Jianhe appeared in the line of Apollo.

 

Zhong Jianhe unveiled the 13th anniversary of Yandi with Apollo

 

On the 19th of May, the 13th anniversary of Yandi Biology, as always, the ingenious appearance ceremony is being staged. Compared with other companies or tall or heroic or gorgeous admissions, Yan Di's appearance at first glance seems a bit funny, but the scene feels more real happiness.

 

For this young-aged creative idea, Zhong Jianhe, who is about to enter the year of the flower, joked at the media meeting that "it is also stressful." It is also mentioned that in order to better understand the characters in the high-end dealer cosplay "Avengers 3", he not only went to the theater to see the latest "Re-3", but also seriously worked hard to make up the relevant 18 a movie.

 

From the ease of his words, it can also be seen from the heart that he is happy to pass on the energy of the Yandi people "happy." In a happy way, keeping the state retrograde with the years is the best way for him to communicate with young people and establish connections with the present.

 

The image of Apollo returning to the day is also quite intriguing. Compared with other executives in terms of Shouxing, Luxing, Fuxing, etc., Zhong Jianhe chose the god of ancient Greece. And this is not only a form of Westernization in faith and aesthetics. In the mythology, Apollo is known as the name of the Western Sun God. The main character is the god of prophecy, the god of light, and is a veritable energy.

 

To be an infinitely energetic person, and to constantly give this energy to other people, to become the ability to give others energy, this is in full accord with the value orientation of Zhong Jianhe.

 

In the interview, he responded to the question of the value criterion thrown by the reporter: "First, do you do things that are in line with the truth of the world, whether God agrees with what you do; second, whether you are happy to do what you want. Doing things; third, whether the things you do can make others better.” And to understand that in the thirties, he has already made a name for himself, but he has turned into the direct behavior of the direct selling industry at the age of forty. It makes sense. Compared with the IT industry before, it can make people more convenient but can not be said to have a good life. By building a platform for Yandi and establishing a pipeline to help people of all walks of life have a good life, Zhong Jianhe called "such a process." Very enjoyable," "This is the best decade I have ever felt."

 

From this point of view, compared to the establishment of a merchant kingdom that constantly has wealth and consolidates fame and fortune, the role of the empowered person who bends over and paves the way for others is more like the self-expectation of Zhong Jianhe.

 

Empowering the second generation

 

——Bend down to help

 

Among the direct selling companies, there are few companies that can be completely scientific and modernized, and there are few companies that can integrate and pass on the second generation of enterprises. Yan Emperor is able to combine both.

 

Obviously, the second generation of inflammation is an important part of Yan’s rejuvenation strategy, which cannot be separated from the planning and teaching of Zhong Jian and the long period.

 

In 2005, at the beginning of joining Yandi, Zhong Jianhe had already built such a plan: a group of 40-year-old experienced managers set up Yandi’s career together. During the ten-year period, while performing as a coach, Cultivate a group of young people with growth potential, and it is expected that the smooth transition of the corporate leadership team will be completed in 2025.

 

Today, the second generation of the dynasty is also growing towards such a plan. Zhong Jianhe said frankly that it is not necessary for the second generation to take over the cause, and young people have the right to choose their own lives. "I am dealing with this issue with openness and mutual help. Parents must let go of their love for their children, instead of following them from beginning to end." Compared to the father who was unwilling to let go when he was riding a bicycle, Zhong Jianhe is more willing to try to let go and feel their speed.

 

"When the speed of the child is ok, the goal is ok, and when the hand is released, they can fly."

 

And "let go" is destined to be more difficult than feeling faster. In terms of age span, the old-fashioned approach, the gap brought by the age fault is the cognition of almost every high-ranking Emperor. At the same time, under the strict requirements of high standards, every second generation of fire must start from the grassroots level, and not stand out from the very beginning. For this reason, Zhong Jianhe is even more aware of the importance of the action of “bending down” and has been following the enthusiasm and meticulous teaching.

 

As a representative of the post-80s, Zhong Jianxun’s son, Zhong Yuxun, started from the grassroots level following the travel of Congdi. After two years, he has grown into the marketing director of East China. "Through these eight years, now on the Yandi platform, there has been a group of young people who understand direct sales, will operate, and have a sense of cognition. This is a result, the result of eight years of paying." Obviously, for "mentors" "This kind of identity, he is pleased with the heart, and is looking forward to the gradual growth of the new generation of Yan Emperor.

 

Empowering Yandi mode

 

——Promoting capital marketing

 

In an interview with Yan Jian, president of Yandi, the reporter felt that this is a person who insists on self and advocates freedom.

 

In a video interview with Dong Mingzhu by Lu Yu, this powerful female entrepreneur has also demonstrated this sense of freedom. In the face of employee mistakes, she shouted loudly and did not care that such a move would be known to thousands of people. This move made Lu Yu feel: This is a person who is extremely free in the heart. She does not stick to the voices and opinions of the outside world.

 

Knowing what is in your heart, you know how to face the voice of the outside world.

 

Zhong Jianhe’s body also has this sense of freedom. His sense of freedom comes from the fact that he has been insisting on the right time, the right thing, and sticking to his own ideas; more importantly, he is a person with faith. This kind of belief is not only a religious spiritual correction, but also a successful entrepreneur's follow-up and confidence in magnifying the dream.

 

Only real capital can give this platform a higher value and meaning. He cited the capitalization of the Health Management Center as an example. In Zhong Jianhe’s blueprint for Yandi Health Management, “In August 2013, Yandi Bio-Health Management Center started. Since 2016, Yandi has continued to deploy the Health Management Center nationwide. Today there are more than 60 By the year 2020, the number of stores is expected to exceed 500.” In this process, Zhong Jianhe insisted on the establishment of a health management center from 1 to 200 homes, which is a process of model creation and must be wholly owned by the company. Create and take on all risks. Starting from 201, it can be certified as a profitable business model. Distributors can join in and participate in the development of the company to detonate the health management market.

 

"What I want to do is something similar to a group of people like Buffett who create benefits together. First, we are building a direct marketing membership system + health management platform. Second, we must build an industrial chain from manufacturing to consumption, and then combine Capital, through the tangible assets projects such as health bases and health real estate, let Yandi people start from free health management, to service-oriented direct sales, and then to healthy assets, so that everyone has a fixed benefit every year, and the benefits are continuously amplified and able to Use income to be a charity. According to him, from 2020 to 2030, he will focus more on capital and investment management. In this regard, he has long been written in the chest, only to the east.

 

Empowering the public good

 

- Life takes time to irrigate

 

Charity, the power of goodness, unique appeal and appeal. In these years, he participated in the philanthropy of Yandi. Zhong Jianhe realized that the power of goodness is mutual, not only bringing changes to the grantor, but also bringing good power to those who participate in charity.

 

Nowadays, the activities of the centuries-old tree people are constantly changing the pace of love that Yandi people have gone through. Since 2013, starting from Yanling County, along the red revolutionary route, the activities of the 100-year tree-people have been carried out. The public welfare education has been started for five years, and the pace of love has gradually expanded to Jinggangshan, Taoyuan, Zunyi, Qiongzhong, Baise, etc. Ground. 2018, "Hundred Years of Tree People, Fuwang Yanling" once again.

 

What makes people feel that the Yandi people's business cards are printed with pictures of their children on the back. These children are the good things that Yandi people have learned through public welfare projects. In terms of how to treat charity, Zhong Jianhe not only personally, but also hopes to be one-on-one, truly effective in bringing love and help to every child. "Yan Di people support children through one-hundred-year-old trees. Each sponsor knows their children. Each recipient knows who is funding them, implements love to everyone, and increases communication between them so that they can feel love and be loved better. It can also make this public interest meaningful and stick to it.” Today, with the aim of “helping students, creating pillars and benefiting the nation”, Yandi has now funded more than 2,000 poor students with a total funding of more than 20 million. . Not only the poor students, the Qiongzhong women’s football team that won the three consecutive World Cups has won the close care of Yan Emperor and the continued support of the 100-year tree people activities.

 

The public interest and the happiness brought by Zhong Jianhe are enjoyed. He believes that life takes time to irrigate and care. Spreading hopes to pass the light, let all good intentions bear beautiful flowers. In the future, he will lead more Yandi people, walk on this flowery and pervasive road, and be determined to work hard.

 

In his interview with Yan Jian, president of Yandi, his two views are quite impressive.

 

When doing things, the time node is very important; to be a person, to be happy, to have a mission, to have faith.

 

Under such a value system, the Yandi creatures he led, based on five years of development, eight years of development, the second generation of the continually grow up from the grassroots. Everything is now presented to the planned time node, which is uncompromising and unbiased.

 

For Zhong Jian and himself, on the occasion of entering the ear of the ear, he also successfully stood as early as eight years ago, leading Yandi from experience marketing to service-oriented marketing, and finally transferred to investment. At the time of marketing, this continues the creed of life that “gives glory to God, credits to Yandi, and joy to yourself”.

 

Zhong Jianhe attributed this to a kind of satisfaction in life and a joy.