[Direct Reporter, Beijing, June 14] (Contemporary direct sales) [Chen Wugang] Founder of Kezi, Ph.D., Honoring Doctor of Business, University of Oklahoma, USA, Ph.D., Honor Humanities, University of Cook, New York, USA. He currently serves as president of Kezi International Group and founded Kezi Enterprise in Taiwan in 1989. With a number of high-quality products that have undergone market inspection and a love for the direct selling industry, he led Kezi to enter the Chinese mainland market for more than 20 years. Has won many honors such as "most respected entrepreneurs" and "most valuable entrepreneurs".

 

Business cards are the representatives of individuals or corporate images, and are important tools for transmitting information. What I want to say is a "corporate name card" that can truly represent the spirit of corporate brands without distribution or exchange. I love to invent and innovate since childhood. I am obsessed with the research and development of a variety of daily chemical products. I believe that products are the foundation of sustainable corporate development and the first representative card we need to make. Over the years, I have condensed the dream of caring for the health of the people into a variety of scientific, professional, and effective products, and have repeatedly brought breakthrough research results to healthy and beautiful industries. The essence of the direct selling industry is also the concept and method of sharing more products to deliver more healthy, beautiful and happy lives.

 

People have no faith, companies are also the same, the second business card integrity, its value is equivalent to goodwill and word of mouth, if the baptism of time and verification, it is enough to quantify the assets. People-oriented direct marketing, accumulating self-image in good faith is the only way to win. Its connotation is: First, tell the truth; Second, not exaggeration, not show; Third, not easy to make promises to customers, once committed to go all out. Whether it is employees and employers, employees and employees, or between employees and customers, compliance with commitments is believed to be the most important corporate ethics.

 

Of course, after we win the trust of our customers in good faith, we also need to use quality services to make our customers truly satisfied. “Service” is our third business card. Giving people a good first impression, listening to what the customer has to say, and avoiding negative expectations, at first glance, these guidelines seem to be common, but when faced with new challenges or difficult situations, they often come up with the most intuitive Humanity responds to the standard of good and helpful standards. Therefore, we must understand our instinctive reactions and plan and practice these reactions. When you focus on one direction, you will eventually go further than others.

 

All successful Kezi people follow the "six creeds" advocated by me and use it as a basis for planning and building a career. Although brief, the Six Great Creativity has far-reaching implications. Its contents are as follows:

 

First, to help worthy friends and relatives, you will have a blessing;

 

Second, beloved family and friends, will also be respected by people;

 

Third, to share joy with people, joy will also be more abundant;

 

4. Those who donate their love and do not seek to return will never be destitute;

 

Fifth, to love your own business, to be honest with others, you must succeed;

 

Sixth, everything emphasizes sharing, and it will be safe from generation to generation.

 

The "six creeds" contain the cultural essence of the "Confucian spirit" that has been woven together by China for thousands of years. I once said to the "six creeds": "I will be your practitioner." To this day, my life plan It has been integrated with the "six creeds", and from point to line, it has gradually spread it to more people.

 

The direct-selling industry has always been pursuing “to be its own master” and attracting people with entrepreneurial spirit to join this big family. In order to realize the dream of successful entrepreneurship, not only companies need to polish four pieces of “product, integrity, service, and culture”. Business cards, each one of them can also create a personal brand with value, and hope that the people of Kezi will take courage and courage to cut off all the thorns that are unfavorable to this result, be a winner in the trend of science and technology and humanities, and work together to deepen the cultivation. Kelan brand.