[Direct Press Beijing May 14] (Tianshi) Li Jinyuan, chairman of Tiens Group, recently said in an exclusive interview with a reporter in Nairobi that the African market is currently in a rapid growth period and is a very important regional market for Tiens Group.

 

As early as 1997, Tiens Group had entered the African market. Afterwards, due to political turmoil, the country withdrew from the markets of some countries including South Sudan and Somalia. “The group is currently determined to “resurrect” in Africa and increase the number of branches registered in Africa from the current 12 to 32,” he said.

 

"One Multi-wing" Leads Three Times Startup

 

Tiens Group was established in Tianjin in 1995. Currently, the business involves biotechnology, health management, hotel travel, education and training, e-commerce, financial investment and many other fields. It has established branch companies in more than 110 countries and regions.

 

In 1997, on the basis of the development of domestic business, Li Jinyuan proposed the second venture - to globalization.

 

Li Jinyuan said that Tiens has been a leader in the health industry for 23 years. Tiens has once again started its third venture in this capacity. World business model.

 

He explained that the integration of “one multi-wing” refers to Tiens Group’s direct sales system, which is the most important support in multi-wing development. For example, the high-calcium products of its natural health care series have been followed by consumer loyalty since its listing. Tianshi's direct sales system has already become the development basis of "oneness", and the key starting point for Tiens to develop "multi-wing" is derived from the achievements made by the "integrity" in 23 years.

 

Li Jinyuan stated that "One Multi-wing" is Tiens Group's active response to the four major development trends of the global economy, the Internet economy, the sharing economy and the consumer economy, and deepening the development mission and value of "healthy human beings and serving the society". The consumer retail leader "is a major development strategy for development goals. "One-piece multi-wing, multi-network interaction and three-play integration" is the overall planning and layout of Tiens Group's third venture.

 

Under the guidance of the "all-in-one, multi-wing" strategy, Tiens Group has expanded and integrated cross-industry, cross-industry, cross-domain and cross-regional development, and has expanded its service range from past health products and cosmetics to a wide range of human health products and services. , Extend its service approach from past direct sales to various new retail formats including direct sales, experience stores, and Internet e-commerce, and create a new model of “fatility and multi-network interaction” to provide global consumers with the best quality and the most Competitive and great health products and services.

 

African market has great potential

 

In recent years, the rapid population growth in Africa has made the market a battlefield for many global industry investors. A report released by UNICEF in October 2017 predicts that African residents will increase from 1.2 billion in 2016 to 2.5 billion in 2050. At present, about 40% of the African population lives in cities and it is expected that by 2050, nearly 60% of Africans will live in cities.

 

Li Jinyuan believes that health products, cosmetics and human health products and services have broad prospects for development in Africa.

 

Since April 30, Li Jinyuan has visited African countries such as Guinea, Ghana, the Gambia, Kenya, and Ethiopia. He visited the Ibrahima Kassory FOPANA, the State Minister of Guinea and the President’s Investment Adviser, Ghana’s President Ado and the Gambian President. Barro and other African politicians.

 

After this investigation, Tiens Group decided to deepen its layout in Africa and consider setting up Tiens products to experience flagship stores in Ghana, Nigeria, Ethiopia, Sudan and South Africa.

 

Li Jinyuan said that Tiens is committed to creating quality products, good brand reputation and customer experience. This time, Tiens builds its flagship experience store, which is to deepen customer loyalty and brand loyalty brought by experiential marketing, help “Made in China” and sing “China Brand”.

 

He said that the development experience from Tiens in China will help its market expansion in Africa. Tiens pays great attention to experiential marketing in China. Tiens has a very good quality. In Africa, it needs to increase its efforts to develop experiential marketing.

 

Li Jinyuan disclosed that Tiens Group is actively planning the entry of Maya e-commerce into Africa. The products on the Maya e-commerce platform include, but are not limited to, livelihood supplies. Tiens Group will fully construct and develop products suitable for shelves based on the rigid demand of the people. He said that through Maya E-Commerce, Tiens Global Branch will serve as a key channel to leverage Tiens’ unique globalization and international commercial marketing model to achieve maximum results.

 

Tianyuan University Traction Health Education Cooperation

 

Li Jinyuan, through inspections, believes that most African countries are in urgent need of professional talents such as nursing in the development of the large health industry. Tiens Group will cooperate with universities in Africa through Tianyuan University to cultivate and reserve specialized talents in the field of health for Africa.

 

Li Jinyuan said that Tiens Group has increased its investment in the private education system in recent years. The Tianyuan University project, which is invested by Tiens Group with approximately US$1.7 billion, is under construction. Tianyuan University has officially started school in September 2017 and has implemented a full-school through-train system from international elementary schools, secondary schools, high schools to universities. At present, there are about 6,000 students studying at Tianyuan University, including students from Korea, Russia and other countries. After the completion of the Tianyuan University will have 7 colleges, more than 50 professional, including medical school, nursing college and butler college is the most distinctive department. The design goal of Tianyuan University teaching is not only to focus on academic development, but also to connect seamlessly with the market. Market-oriented, but also the main axis of Tianyuan teaching strategic planning.

 

The Tiens Group visited the African market and cooperation in education is an important aspect. The exchanges between the University of Gambia and Tianyuan University in international students, teachers, and academics have formed a broad consensus and cooperation.

 

On May 10, Li Jinyuan met with Henry W Mutoro, Vice Chancellor of the University of Nairobi, a famous Kenyan university. Mutoro said that the University of Nairobi hopes to cooperate with Tianyuan University in areas such as education resources, health care related to health care, medicine, and biological sciences.

 

Speaking of the insights from this trip to Africa, Li Jinyuan concluded that in terms of international resources, Tiens Group has been actively responding to the national “One Belt and One Road” initiative and established a global market, which not only brings special opportunities to the international development of the Group. It also provides Tianyuan University with the foundation for establishing an in-depth relationship with the international academic community.