[Direct Press, Beijing, May 10] (Xinhua) How did the national brand in the new era rise? How can traditional brands better inherit and innovate? On May 9, a grand event centered on brand development was officially unveiled in Shanghai. The China National Brand Development Forum co-hosted by the China Business Confederation and the Xinhua News Agency "China Top Brand" magazine opened in Shanghai. Many well-known companies and brand strategy experts in the industry talk about brand strategic planning, discuss brand development plans, and issue their own “good voice”.

 

Xu Jiancheng, chairman of Greenleaf Technology Group, said in a speech at the China National Brand Development Forum that the current Chinese brand market looks like a brand, but in reality it is a big wave. In order to establish a good brand with clear positioning and distinct personality in the minds of consumers, which must highlight the craftsman's spirit and also have a lot of fashion, brand managers need to make a lot of efforts.

 

Xu Jiancheng believes that to build a good brand, it is necessary to achieve "high quality, low prices," which is also the brand building concept of Green Leaf Technology. He said that through the multi-dimensional innovation and upgrading of scientific and technological innovation, management innovation, and model innovation, Green Leaf has demonstrated the excellence of product quality, and at the same time, product prices can be made to benefit the people's polarization and precision brand characteristics.

 

Greenleaf Technology not only has 18 years of independent R&D experience in the field of daily chemical, but also works closely with the top universities and scientific research institutions in the field of domestic cosmetics research. At the same time, in terms of international cooperation, Greenleaf Technology and the world-renowned cosmetics giant INTERCOS Group, Switzerland CRB The company has established a joint research center in Europe. "The recent chip incident has also made everyone deeply aware of the importance of mastering the core technology." Xu Jiancheng stated that Green Leaf has also sent a 7-person Chinese scientific research team to its European joint research and development center in Switzerland, and cooperated with Switzerland. The researchers work together to complete formula research and transformation of results.

 

Recently, Lei Jun announced that Xiaomi's profit rate did not exceed 5%, and won a lot of applause. In Xu Jiancheng's view, this is actually a very normal thing, and achieving a profit margin of 5% has already envied most companies. "Modern business must be done by returning product prices to product value. Excessive mark-up rates will not have a long life."

 

"Whether or not a brand's core value is profound depends on whether it creates enough value for its customers, including safety, ease of use, durability, economic benefits, novel fashion, and even a good name, high face value, and good touch." Xu Jiancheng believes that national brands are firmly rooted in China, the world’s largest consumer market, and that they must have a sense of mission to sell their products and sell them cheaper, so that Chinese consumers can buy them with confidence and benefits.