[report] net Beijing on December 5th news (Liaocheng News Network) "brand is the soul of the product, the company is the foundation of the modern state is national competition jack. Quality is the cornerstone of the brand, total quality management and the excellent performance is endless, Dong'e county is the transition from product quality to the quality of service, the future will also pay more attention to the consumer experience, combined with the performance excellence model into scientific research technology, continuous innovation, to create the national medicine name card." In November 29th, the national non material cultural heritage in Dong'e gelatin production techniques representative successors, Dong'e E-Jiao president Qin Yufeng in Global Excellence conference and the seventeenth session of the National Assembly at the scene to share the pursuit of excellence led more Shandong enterprises to share the quality results, to push the industry category implicit brand play to get guests praise.

 

In November 29th, the global excellent Congress and the Seventeenth National Excellence conference were held in the Great Hall of the people and the Beijing International Conference Center. The conference was jointly sponsored by China Quality Association (CAQ) and the European quality management foundation (EFQM). This is the first time that China has held professional meetings in the global quality field for the first time. It has invited the top 500 entrepreneurs and top experts in different industries and fields around the world to participate.

 

Qin Yufeng was invited to attend this summit dialogue. He discussed with BMW Dr. Robert Engelhorn, Jan-Benedict Steenkamp and other international big coffee companies how to pursue excellence and how to create brand.

 

The University of North Carolina professor Jan-Benedict Steenkamp to understand the Dong'e donkey, he mentioned the scene, Dong'e gelatin products have a green, healthy and natural feeling, conform to the trend of world consumption, and realize the layout and development of global market the use of global resources, accelerate the process of internationalization. He said, "no matter what you do, first of all, we must first lift the quality of the product. Second, we need to figure out what is the difference between your product and the existing products in the market. Why consumers want to care about this difference, if you use your product can make life better. Like Dong'e Ejiao and so on, it is good for people's health, and everyone is willing to accept it. Third, in today's interconnected world, every brand needs to be globalized. "

 

Dong'e Ejiao is well established because of its excellent quality and brand and its national pursuit for excellence. In the Fifteenth National Conference on excellence in 2015, Dong'e Ejiao has won the highest quality award in China -- the national quality award. Qin Yu Feng has been selected as an excellent quality person in China. Dong'e gum has also become the only drug enterprise in the 125 national quality awards in 2001-2015 years. It is reported that the national quality award has become a national and national quality award with the Deming prize in Japan and the EFQM Excellence Award in Europe. Dong'e county is increasingly significant influence in the world, following the 2016 Dong'e County won the top prize of global performance Excellence Award (world class), 2017, Qin Yufeng won the Asian authoritative quality award "Ishikawa - souya Award", Dong'e E-Jiao won the forty-second session of the international quality management group (ICQCC) QC Gold International conference.