[direct reporting network Beijing on January 21st news] (Chinese newspapers) introductions: do China of Procter & Gamble, do the world its. As Chinese cosmetic giant leader, he has been walking in the road of innovation and entrepreneurship. At the same time, he was more enthusiastic about public welfare, led its development of 30 years, the society has donated more than 500 million yuan. He said this is the bounden duty, its public welfare is only a starting point, not the end.

As a China chemical giant, his struggle gives a wonderful comment on behalf of Chinese brand to participate in international competition

As a cosmetic giants in China, Jiangsu Lung nilfisk Biological Technology Co., Ltd. Chairman Xu Zhiwei walk on the road of innovation and entrepreneurship, and he had vowed, do Chinese P & G, do the world a long nilfisk advance.

At the same time, Xu Zhiwei is more enthusiastic about public welfare, its 30 years of development, has been to more than 500 million yuan of social contributions. "Enterprise in the creation of economic benefits at the same time, should also be assume corresponding social responsibility, this is a corporate duty bound responsibility, long nilfisk advance public welfare is only a starting point, not the end", he said.

Xu Zhiwei in August 1986 founded long nilfisk advance. Since then, long nilfisk advance under his leadership has been steady development become the cosmetic and health care industry of global brands.

The ups and downs in the sea more than 30 years of entrepreneur, he explores the carpentry theory "," Harvard Business Review "obtain" management action award, leaving him in the use of enterprise management; his products Longliqi cream, do not adhere to the price, for 10 consecutive years, the first national sales, as hundreds of millions of people in winter the necessary skin care products; he is planning to create a "beautiful town, with its" industrial restructuring and development driven exploration of urbanization; he invested 600 million yuan in building intelligent new factory, become "Chinese manufacturing 2025" peak forum and the German industrial 4 China first pilot units; he create a platform for innovation and entrepreneurship, to become the brand incubator, and small and medium-sized enterprises to build personal innovation platform; he development enterprises do not forget to return to society, its figure appeared frequently, helping to save the weak disaster relief activities.

By 2015, Xu Zhiwei to join Longliqi into the deaf mute School of Henan Province, Qingdao Charity Federation, the Guangdong left behind children, Xigaze area, Wuxi Welfare Institute, Suzhou school for the deaf and to offer the compassion. In August, its love fund launched the love around, love Empty Nester "public welfare activities, funded 50 thousand elderly people, advocating love around, love from the side of the start bit, call for more people, especially the younger generation of love and care for the elderly; for the elderly to provide scientific cultivation, the art of Yangxin" the exchange platform, has been successfully held in 2015 6 aged chorus exchange festival activities, more than 70 teams, plans to 3-5 years to build 500 chorus team to participate in the exchange Festival; its love Department of Ophthalmology fund has helped more than 120 poor children amblyopia visual acuity; 100 Longliqi Dream Fund to help the university students excellent in character and learning that has been implemented for 4 years, currently still in the implementation of Soochow University and its international scholarship program, build a platform for international exchange of personnel in Suzhou area.

Xu Zhiwei admitted: "the heart of the public is not necessarily to be how tall, as a national enterprise, we are willing to work with the development of the enterprise, do whatever it is."

For 30 years, led by Xu Zhiwei long nilfisk advance has been by the vast number of consumers favorite is Chinese consumers favorite ten homemade skin care product brands. Over the years, lung nilfisk "for the family around the world to provide beautiful and healthy way of life" for the enterprise vision, in the field of China's skin care market, toilet water market, toiletries market, cleaning supplies, men's cosmetics and child care products market have significant market position and advantage, "in the French Cultural Year activities, lung nilfisk cosmetics also as China only designated cosmetic gift sent to France, VIP." He said with relief.

In 2015, Xu Zhiwei had to focus on building three Longliqi "champion", namely the champion team, champion, champion of product platform. He said: "we through the internal culture and the introduction of the build team champion; through strong brand development, R & D system, supply chain system to create a product champion; through the business incubator, direct marketing platform, OEM service to solve solutions provider, is committed to become the brand incubator, build a platform for individuals and small and medium-sized enterprises to innovation and entrepreneurship.

Xu Zhiwei is struggle gives a wonderful notes: "long nilfisk advance the responsibility not only is the revitalization of the national day, is to the world, on behalf of the Chinese brands to participate in international competition." 3

(original title: the effort to build the three "champion" Xu Zhiwei: strive to make the world its)

Editor: Zi Feng

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