2015-07-01 16:41
Changqing white Jingliang: do your own rhythm
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In December 2013, CNI Evergreen International Investment in China Evergreen (China) Commodity Co., Ltd. for the Chinese government issued the 41st direct selling license and that Malaysia is the direct selling industry in mainland China the first direct selling license. As the direct selling industry in Malaysia surveyors. In China, CNI evergreen big China area president Mr. Bai Jingliang, recently accepted the exclusive interview with this reporter, and evergreen (China) vice president sun Changqing, together with the journalists share their view of the Chinese market, and long Qing (China) future targets and the development way of the. Direct selling regulations and protect the industry in order to open licenses to meet market potential to regulate direct selling behavior, strengthen the supervision of direct selling activities, prevent fraud, protect consumers' legitimate rights and interests and social public interests, on August 10, 2005, by the 101st executive meeting of the State Council, China's cabinet,, is promulgated "direct management Ordinance", since December 1, 2005 implementation. The regulations not only from the direct selling enterprises should have the production, marketing and other aspects of capital and ability were detailed provisions, strict qualification review of Chinese and foreign investors, and the and other circumstances in violation of regulations of the act shall be punished have made strict provisions. And the emergence of this Ordinance, the direct selling business license acquisition becomes more difficult, some foreign investors face trying to turn to enter the embarrassment. Mr. Bai Jingliang that "direct management Ordinance" seemingly very harsh, a lot of people in the industry appears to be a barrier, but in his opinion. This is a good thing, is to the Chinese market order maintenance. Mr. Sun Changqing also expressed recognition, the beginning you feel very strict, but it at least hit the illegal Pyramid fraud, there is a fight against our industry is a protection.". Mr. Bai Jingliang said that although the Chinese market is very difficult, but the Chinese market is too big, and good direct selling companies should not be due to the stringent and to abandon the Chinese market. At present, China's direct sales value is very huge, but the per capita output value of the world's top ten. According to statistics, Malaysia's per capita direct output of fourth place in the world, and has a population of just 3 million, if to Malaysia's per capita GDP as China's future goal to count, the 1.3 billion population of China's direct selling value should be at around $200 billion. He is not without exaggeration to say, if you can do this step, Malaysia's direct selling companies can only do the Chinese market and give up the whole world. Mr. Bai Jingliang for the Chinese government to increase efforts to open license confidence: "even if it is now a lot of people talk about direct selling early, he will be accelerated, now is 60 (license), perhaps to the end of the year, next year, the year after next, 100, 200, I think to so large a potential, even if it is 100 pieces, 200 pieces, it is absolutely the world, everyone can survive space." "Why are government officials they want to open? Because they can control, they have the confidence, this is very important." Mr. Sun Changqing added. The development of China's direct selling industry there is still resistance gradual never eager for quick success and for the 30 years of reform and opening up of China, the front part in big wave gold opportunism is no self-control, with the direct selling industry was introduced into China, more and more people only to see surface interest, an attempt by short-term commercial behavior of rapid capital expansion, this utilitarian mentality is a major drawback to the direct selling industry in China and even the whole of China's economic development. Reporters learned that the development of direct selling in Malaysia is also a good or bad. Since the 70s of last century, Amway Company in Malaysia to carry out direct sales, direct marketing in Malaysia has been rapid development, gradually affecting millions of people's economic life, many people through direct sales began his venture into the business tycoons; however, with this at the same time, the United States and other "pyramid sales plan modification of multi-level marketing has begun to flourish, to the local caused a certain social and economic problems. At that time, Malaysia is in a period of rapid development, social order and economic order are badly in need of a standard, with the direct selling regulations and is becoming more and more mature and of the direct selling industry self-discipline heart gradually strong, Malaysia's direct selling industry as a start toward the healthy direction. "For instant success, various countries have occurred, and then wait to this so-called regulations on the management of the development of the 20, 30 years after, slowly like this rational direct slowly rise," Bai Jingliang Mr. think China needs the process, and the first thing to do is direct selling enterprises internal need self-discipline. Mr. Sun Changqing also said that in Malaysia, a lot of direct marketing companies for the education of employees is the value of the education, and not teach you how to earn more wealth. "Now I feel we team when it joined the Changqing, many inside the company behind is because of quick success, then realized that the wrong, now after several times of the reversal, now want to calm down in the direct selling industry, so we don't tell others how we, from our own the first education, we let our evergreen members can instill the right idea, one day when we become bigger and stronger, is the whole society, the whole industry began to slowly change this idea, then we really need more time," Chinese for future development of the direct marketing industry, Bai Jingliang he is full of hope, "so in our Chinese dream we have always stressed that Changqing, in addition to the promotion of the healthy life, a life that is evergreen Chinese personal growth, this is our very stressed. Walk the road of environmental protection out of their rhythm of an enterprise should seek development in China is bound to follow the overall development of China's route, under the guidance of "sustainable development" strategy, the company Evergreen to environmental protection for the future direction of development. Mr. Bai Jingliang particularly to the reporter introduced Evergreen International R & D center, he said evergreen in R & D of this step has been to consider the problems of environmental protection and low carbon. In the evergreen is production and sales of various products, are added to the concept of environmental protection, he thinks this is a enterprises must abide by the moral code. He emphasized that the production and consumption of low carbon is not only a country or an enterprise, but the entire planet is every one of us should bear a share of the responsibility. And development, for every enterprise, is a big problem, what direction, according to what direction? Is learning the local business planning Do in Rome as Rome does. The other, still maintains the original mature path? For this question, the answer given by Mr. Bai Jingliang is: direct marketing is a marathon, you have to keep your rhythm. He said: "we hope that in 5 years, we are able to enter China all direct selling company inside the top 20, then we each year performance is able to break above 20 million, so if we know the rhythm of our own, we know how to the results of a large, we do not pursue in the short term, let our dealers don't overnight, enterprises did not like this, we do not pursue a year can earn how much performance, earn much money to return to shareholders." Electric shock did not affect the direct selling industry need to hold their own advantages in 2014, the Chinese e-commerce market size 12.3 trillion yuan, an increase of 21.3%, growth of online shopping 48.7%; among them, B2B e-commerce market accounted for over 70%, the online shopping accounts for over two. With Alibaba listed on the Nasdaq, electricity suppliers became one of the hottest topics in 2014. Generally, in the opinion of business will continue to flourish, is bound to cause a certain impact on the traditional direct selling industry, but Mr. White Jingliang not too identity this view. "Direct in terms of inside this year as a whole is also growing. Unlike traditional business greatly affected, there is growth, in fact one of the biggest reason is to return to human nature, direct marketing but also pay attention to service, personal customized services." Mr Bai Jingliang believes that the high quality and fine service is the advantage of direct selling companies, the Internet is very difficult to do this service level. Although the Internet has greatly facilitated people's lives and consumption, but there are too many copyright, fake, quality and other issues, these problems is undoubtedly a major factor restricting the development of electricity suppliers. And direct sales industry as a result of each brand has its own production plant, product quality problems |
CNDSN July 1, news network (China) with the development of reform and opening to the outside world, more and more business model began to come into China, and many excellent direct selling enterprises also take this opportunity to seek developed vigorously in the Chinese market.