2015-06-30 15:10
Liu Shuchong: Innovation -- the key to turning the situation and winning the victory
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Is health, who is poor? The art of War: soldiers potential articles where the war, in order to exact, to Clipsal. It is a strange person, such as the heaven and earth, and the river is inexhaustible. Is unripe, such as the cycle of endless is poor? Water bowel disease, as for the boulder potential; scare bird strike, as to destroy pack day also. Because he is, its potential risk, the short section. Such as the potential expansion of the crossbow, such as hair dryer. So skilled persons, help potential, not responsible for others, it can choose any potential. The Taiwan nine successful election as mayor of Taipei Wen JE Ko elected, is the application of Sunzi's art of war "is unripe." To assert, against each other when the generals to campaign for Yao Liming of the first element of success is the appointment of the director general, previously enabled the blue camp, reveals itself is a cross-border inclusive. Furthermore he is dark green, he is exalted justice flag is white, to go beyond the color of opposition voters Mastery of hating two-color battles of the situation, such as irritable water disease, the piece of stone, tear down the wall is too! And his young voters roots, the use of large data analysis, find out the 20 year old head of the first investment group, through the network function in conversation topic, excited resonance and interaction, it is the application of marketing in a niche market. Therefore, due to the trend of the modern market, we can not use the old game to fight the marketing war. We see consumers love speed, strong sense of self, not only the lonely and helpless, but also for human care. In these changing and uncertain times, it is the best time to the direct selling industry to show its mettle, both to provide a business platform to the ordinary people, under the fair bonus system, do not need to reserve funds, the company provides the products, services and logistical support, distributors as long as business development, investment in time and network, the level of income depends on their own efforts, not a must see the boss's face and hereditary, bequeath to children and grandchildren, and this is the world of direct selling industry to flourish. Innovation comes from the use of new technologies, new thinking However, between the person of the same trade inevitably compete with each other, the director of business development, as elections, as to how to let the voters agree with you, cast your vote, I think can from the following point to create a new Bureau: 1. Channel Innovation: Although the pathway to establish a time-consuming and laborious, but also to honesty is not easy to reach economies of scale, traditional physical channel, from the previous one single vendor type selling, to store scale and chain super business, department stores, hypermarkets, evolution of these are to allow consumers a convenient shopping, buy enough time. Then because of progress of science and technology, the convenience of communication and logistics, began a mail order or on the Internet direct distribution system, Alibaba e-commerce in 1111 singles record one-day RMB 5.9 billion performance. Another kind of compound channel combination, such as 7-11 also accept electronic commerce, hypermarkets accept row order and served other direct distribution service; Melaleuca Taiwan 30 home life Museum opened, the actual parallelism. These pathways have created a new model to cater to consumers' appetite. 2. Product innovation: today's global warming, empty wastewater is becoming more and more serious, food safety problems emerge in endlessly, cancer rates rise, new virus Ebola epidemic warming... Therefore, live healthy and happy, is an urgent pursuit of the. We see many direct selling companies not only provide daily required nutrition and health care products, with the development of biological science and technology introduced to enhance immunity, enhance physical products, such as total Swiss product line in addition to fit solution and air, vegetal and water solution, to meet the full life products series; Sweden tomorrow machine launched since the disposable clean plate, only the use of waterproof coating, can saving water and environmental protection; and many companies use strategy alliance, combined with the industry outside the company, such as banking, insurance, travel, food and beverage, etc., let distributors enjoy more benefits and discounts, active subscription rate. 3. Promotion innovation: between the direct selling company and the customer has more than order transaction relationship only, many companies launched on short - and long-term promotion scheme, collocation festivals or events, like Avon most specialize in a year is divided into 14 campaign, a period of promotion, collocation surprise specials and gifts to create the growth performance greatly. These are the kinetic energy that makes the average order increase. The Golden Road brewing fresh beer, preservation period only a week, but the use of free promotion, in the game and many activities co sponsored, hit popularity, turnover of more than tens of millions of dollars. Baseball peach ape team (Lamigo monkey) the team when Broadway, in the middle of the game sideshow, and the team planning Museum such as shopping mall, children's recreation room, restaurants, clothing and other facilities, let the audience in addition to watch the game, but also enjoy the fun and shopping fun, gaining in popularity. 4. The image of innovation: many direct selling companies has not put money in the mass media, and welcomes the professional media companies to assist them in shaping the image of the unique, effective to enhance the visibility, and establish a good corporate image; for example when general media is often combined with incentives and training, activities organized by the depth and sponsored academic forum, cultivate correct marketing concept, expand the horizons of distributors, to improve the ability to direct sales business development business. 5. The service innovation: using the tools of science and technology, analysis of consumer behavior or response to the problem, and take the initiative to establish interactive relationship. This is captured the hearts and minds of consumers. Like Amway for consumer use of water purifiers designed a remind replace app. In the filter has not issued a warning sound, on in app shows replacement information, even for distributors to develop the app Q collection, let the distributors encounter any problems, luck can use Q collection soon find a way, to solve the problem. Innovation comes from the use of new technology or new thinking, in both models, to create more value, in fact, direct sales model is the specific performance of business innovation. With the pulse of the times more and more quickly, enterprise managers should carefully observe the consumers have not been met the demand, creative, put forward a new program, and improve product value, brand image, maintain a more stable customer relationships. In fact, as long as the idea and practice, life everywhere can be innovative. 3 (original title: Liu Shuchong: Innovation -- the key to turning the situation and winning the victory Editor: small Shen
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CNDSN June 26 news ("direct" magazine) in reality the fierce market competition, who high brand value, customers pay the wishes of higher, so big brand as far as possible an all-out effort to keep its brand position, new or small brand is tried ways to surprise, for greater status.