2015-06-24 14:20
Liu Mingxiong: Science and industry to do the industry's leader
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Today, served as the president of Amway training center 11 years of Amway Greater China vice president Liu mingxiong recalled training center of school on the first day of the scene, can not help with emotion, told reporters: "we are now big, the effect far exceeded expectations." Was appointed as the president of the Amway (China) training center for second years, Liu Mingxiong was promoted to vice president of greater china. More than 10 years, he led the training center team face-to-face marketing personnel training more than 1500 million, annual investment of more than 1 billion yuan. As other countries learn from example Human weakness and advantages are often only one step away. In 1995, Amway Company as an early entry into the foreign companies in China, with at the beginning of the "Tim color to your life" philosophy and direct sales model in China, has been most carefully "crowd." However, when more and more people began to "sea" try to direct, and would like to take this opportunity to realize the dream of getting rich and extensive management mode coerced urgent mentality to get rich, direct selling market Nishajuxia, from the start, direct sales personnel low barriers to entry is weal and woe. As the rapid development of China's industries, there are a lot of people eager to get rich, eager to succeed in the new year. Memories of the past, Liu mingxiong pointed out that once the quick heart prevailed, will appear "made a single business, losing a friend" negative phenomena, "a people completely ignore the value to consumers the product itself, the lack of the spirit of love is forced to sell." In order to avoid wrong ideas are constantly copied, in order to allow more marketing personnel truly grasp communication skills, Amway China Training Center - China's direct selling industry's first professional training institutions established, Liu mingxiong assume the responsibility of supervisor training industry; Xu is a coincidence, in 2006, China's direct method introduced, the provisions of the marketing personnel training must be borne by the enterprises, Amway training center is to roll with the punches. Liu Mingxiong remember, when it took a lot of effort to fix a concept, that is Amway to give you a fair competition platform, but you want to succeed, but also need a lot of effort, and even luck. From the start, training center set up three training sections: including product knowledge and skills specific knowledge and skills, they need to succeed the mentality and EQ, value view and corporate culture. For low barriers to entry, Liu mingxiong share the story let people moved: the training center was established shortly after, a from Jiangyin rural women in our examination room to cry, because she can't read to answer papers on the subject. I told him a separate interview, she basically can answer. Later I learned that she was abandoned by her husband's woman, in order to raise three children, she very hard work, and finally become senior manager, to go to Melbourne to study. This is a successful story of the ordinary people, but also reflects the need to give the opportunity to the people of the Amway founder of the faith. As Amway Global first training institutions, China's experience is often unique and advanced, and this experience to near those of emerging markets the benchmark, Russia, India, and even in Europe, have come to China to learn. And the United States Amway headquarters also set up three years ago, the Ministry of training. To be a leader in the industry. "Effective training can change the weakness of human nature, but the training method is not static." Liu Mingxiong exclamation. As a veteran of the direct selling enterprises, in addition to allow marketers to uphold co-founder Richard DeVos "to let human dignity, and not just the rich" concept, also need to advancing technology means. The importance of leading Liu Mingxiong versed in technology acquired in 2003 EMBA from the National Taiwan university. Regardless of the solid network era "and" shift network era, Amway training center are in "leading industry" coquettish, 2006 will create the Amway China education network, reducing the training cost, expand the scope of training, also adapted to the personnel liquidity strong industry characteristics; three years ago, training center and step on the rhythm of the mobile Internet, in the recruitment of digital talent, "fingertips Amway training leading direct selling industry. And in the next ten years of the AmwayNext plan, Amway will implement the experience strategy, training will also be moving in the immersion mode." Liu mingxiong introduction, at present two kinds of training methods simultaneously, is a comprehensive and systematic courses, such as nutrition knowledge, the system needs to learn; a is the point, at any time to understand the knowledge, such as a lack of vitamin B, what are the consequences? In the Amway cloud school and other related micro channel public account will be able to get instant answers. The latter is in order to adapt to the fragmentation of the mobile Internet era and the needs of young people. In addition, training center also new join marketing personnel to design a simulation of real serious games "Amway life 90 days", help them on the Internet "veteran", accumulate experience points, to allow a novice on the road will be able to deal with all kinds of questions, in the exhibition industry easy to succeed. The project won the Shanghai Jiaotong University issued "the year 2014 China Corporate University ten innovative practice Award"; and Amway training center and Harvard University jointly set up advanced training courses, but also by the book "spike", very unpopular. "Xue Li, Xiude Zhiyuan industrial training center" is the motto of "". Learn to repair the German side to Societe Generale, zhiyuan. In the eyes of Liu mingxiong. Compulsory course let students understand and products related to nutrition, beauty knowledge, help the quality of your life; and if to elective course of emotional management, time management, activation energy and the potential of human nature, it is lifelong. "We have a desire, so that the marketing staff to join the Amway Corp is directed at the training and come to the." Overseas training is the highest level of training, has been held 46 overseas training seminars, nearly 130000 marketing staff free visit to five continents, 18 countries, 32 cities. In 2009 March, with Amway (Taiwan) president Liu mingxiong, the planning of the "Amway koan Island million people" training seminar, so that Amway people become the angel of history creator and on both sides of the Taiwan Straits non-governmental exchanges. Sent to the opening of cross-strait exchanges since the largest tour, nine batches of cruise, not only for Taiwan to NT $6.6 billion economic benefits, more for the participants to experience the joy and touched on both sides of a pro, as the ownership of the Amway and pride arises spontaneously. During the interview, Liu mingxiong memory training center was founded in the beginning, when he was Secretary of the Amway (China), chairman of Mrs Eva Cheng an idea: as a leader in the industry to assume normative industry, even for the mission of training talents in the industry. So face some trained marketing talent job hopping, Liu mingxiong frankly think: "Amway's training has not been in vain, at least on the industry is beneficial, is the so-called" narrow-minded. "." 2015 is the 20 anniversary of China Amway in operation, the Nutrilite, artistry and other brands have stable reputation. However, the experience of the past so that Amway recognized: the success always by the constant challenge and pressure. From the warehouse team to today's Chinese Vice President, pronto, Liu Mingxiong Amway in 30 years of service. He said he was "as long as you work, you can create unlimited possibilities in life.". Constantly quoted Liu mingxiong Confucian classics at the end of the interview said: "who would have thought, I -- a former chemical engineer, now the soul engineer career planning hundreds of thousands of people." 3 (original title: encourage to learn to do the industry leader in the industry Editor: small Shen
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CNDSN June 19 hearing (Amway Hainan Branch) 2004 may, near a reservoir in the suburbs of Guangzhou, a bank abandoned hotel renovation into the classroom, hanging on the wall of Aristotle's dictum that "the simple life, superb thought", "in the face of a group dressed in uniforms of marketing personnel, we were the 'wild ideal' is nothing more than to their class."