"Direct network Beijing November 27th news] (China management network)" the public charity behavior of enterprises, is a need to persevere behavior. " On the afternoon of November 21st, sponsored by the China business newspaper "2017 Chinese CSR forum, luzhiyun Genetic Engineering Group Limited company director and President of the Lao Jia said, green charity culture, has always insisted from the start at the beginning of the now, the charity's scale with the development of enterprises is growing, the brand image also will benefit.

 

"I think the charity in the long-term development of enterprises, is particularly critical, since the early days lvzhiyun began to adhere to this. In 2003, in the early days of the business, we donated a hope school, which did not take into account the brand relationship. And with the accumulation and precipitation of this kind of action, it finally formed its own brand. Lao Jia said.

 

In precise poverty, and the green Chinese herbal medicine raw materials such as farmers signed business underwriting contracts, encourage the "herbal" crops, more and more farmers are willing to work with the green. In addition, the green is also a theme of project for poor mother, female offenders, spiritual counseling, cash and other activities, these are also different from other corporate philanthropy.

 

"Chinese Lao Jia business" in an interview with reporters said: "in the future, the green public welfare foundation combining the core advantage of the green group and China welfare development, through online and offline interaction of the new public service model and action, there China constantly thinking about public welfare problems, explore the" precise poverty "and" Internet plus poor "and" poverty alleviation industry "new public service model, give full play to the role of green citizens, with practical action to drive more green, more and more enterprises and the public, to help the social vulnerable groups, carry forward the spirit of dedication, in order to build a harmonious society transfer unlimited positive energy."