"Direct marketing": Why did you choose to enter the direct marketing industry?

Xi Xiaoting: in the direct sales industry, I have also operated enterprises, and achieved certain results, but I like to challenge myself, so I want to enter a new industry. The final choice of direct marketing is because it is a very exercise person, but also challenging industry, I like this challenge very much, so I am willing to try. In addition, as the morning Group executives, since the board of directors let me be responsible for direct sales sector, then I must do well, this is my personality. In the future, I will follow the laws of the industry, the company's direct marketing business.

Direct marketing: what advantages does Liaoning have in the direct marketing field in the early morning?

Xi Xiaoting: I summarize four advantages: one is the chairman of Mr. Li Quanheng young, he is through their own entrepreneurial achievements of entrepreneurs; two is the company's determination, Liaoning morning creatures can get direct selling license in just 13 months, it is sufficient to illustrate our determination and strength; three is a professional management at present, our team, direct program has been in the market to get a good response; four is a cross age products, sugar and other advantages of the products such as arm seal. The future, the company will also do better in culture and follow-up services, of course, each stage plays a different role, the future of these advantages will gradually, and help Liaoning in the morning in the direct selling industry in an invincible position.

"Direct selling": Liaoning morning in the business model proposed full channel wealth alliance, specifically how to operate?

Xi Xiaoting: now, do a single product or a single direct selling has been unable to meet the needs of the people, we need more ways and modes of wealth, this is the full channel wealth alliance intention. Although the full channel mode of wealth alliance, but the foundation is the same, we also direct market multiplication and origin. In addition to direct market multiplication and beyond, we have also increased the wealth of linkage, for example, we have a lot of fans and members, the future consumption increased, we will put all of the big data era can think to do a linkage, this is the whole channel of wealth alliance. This alliance brings together all the advantages of our group, so the future, whether it is direct marketing or other industries will benefit.

"Direct selling": Liaoning early in the morning on the product proposed "not extreme, not produced" concept, Liaoning morning how to practice this idea? In addition, how early morning in Liaoning to create differentiated products to win market competition?

Xi Xiaoting: "no limit, no product" is our company's product concept, this concept is very high to let others think it is for us the basic idea, we mean is "not the ultimate basic requirements for products, not produced". Through our group in the past seven years into the market products and feedback, also proved the quality of our products.

As everyone knows, all the competition, including the cultural competition, the competition of the products, the most essential is the competition of enterprise product quality competition, quality as the basis in order to survive and develop, so we put the product quality as the fundamental task. I'm sure Liaoning will be able to do this in the morning, because Mr. Li Quanheng, the chairman of Liaoning early morning, is the R & D person of the main product, which determines that we can master the product from the source, and we have a congenital advantage.

Liaoning morning product is the company's own R & D team, before the product promotion, we will conduct market research, and then on the product differentiation integration. Now, Direct Selling Company homogenization serious, and take the road of homogenization is a blind alley, so we take differentiated competition. Liaoning morning practice is based on traditional Chinese medicine Chinese herbal medicine theory, while the Chinese herbal medicine of Chinese medicine theory of sublimation, for example a sugar arm of this product, its function is to prevent regulation of grade two diabetic, know little of this product idea, but there is no actual product and we are similar, so the product differentiation is more obvious. We believe that only this differentiation can win the market in the future.

Direct selling: product and service are the two key parts of enterprise development. How do you do morning service in Liaoning?

Xi Xiaoting: first, Liaoning morning will perfect the service mechanism and the service sector, now we put forward the service concept is "when our performance is 10 million yuan, 300 million yuan to have the ability and level of service, our service now has far beyond the needs of the market, this is our first service to do reserve. We have not only the VIP customer service, but also the VIP customer service channel, each system has a special district manager service, and the system leader will receive the company's direct service.

I just said that the product is "not extreme, not produced", coupled with professional services, this is the two key, but also our future achievements and the invincible position in the market the most important factor. In addition, we have subdivided the products and services, namely "the service is the day, the product is the place", and with the development of the market, our service will also be refined. In the future, our service quality will be promoted to brand strategy, our service will always walk in front of the market.

Direct marketing: how will this direct licence affect Liaoning's early morning development?

Xi Xiaoting: as of now, there are about 90 enterprises which have obtained direct selling licenses, and we are eighty-ninth. The development of Liaoning in the early years of the morning was mainly based on radio and television marketing and ground drug store chain. We have made great achievements in this area. After obtaining the direct selling license, the company will go hand in hand with these two aspects. We have already achieved a success before, and we hope to achieve greater success in direct sales in the future. We'll get to Liaoning in the morning as the future development of the industry, biological performance and market sales, profit guarantee star company and star enterprise to build, all in accordance with the law of development and characteristics of shaping and promoting the enterprise.

Direct marketing: what are the most pressing problems facing Liaoning in the morning after obtaining direct marketing licences? What are the future plans for direct marketing?

Xi Xiaoting: at present, we are now experiencing the most pressing problem is that the dealer and market demand and the company temporarily provides products have a break in period. Market demand is diverse, and we provide the market and distributors of things will be very large, but sometimes not necessarily applicable, we now make the service to do precise docking, so that services really face the market. Our service is not large and whole, but rather small and refined, which is the most urgent task we are facing now. Our market development is very good, performance has also been steadily increasing, the service is really implemented, the problem we are facing, our company departments are also actively adjust, hoping to solve as soon as possible.

2016 is the preparation year, 2017 is the base year, and then will be the take-off year, brand year. The company has made a five year plan for future development: five years later, in the early morning of Liaoning biological to become direct selling enterprises benchmarking enterprises; in five years we plan sales reached 5 billion yuan; in five years we will main products -- arm sealing build prevention regulating sugar level two diabetes international brand. Every step we are planning to go to, now basically completed the first step, the second step is to follow the prescribed order, I believe that the five year plan will be achieved, will achieve our desired objectives. The first five year plan is the foundation, in the implementation of the first five year plan, there will be second five year plan and the third five year plan, and the final goal is Liaoning morning biological can really take off and has become the international influence of the enterprises in the direct selling industry.