【直报网6月17日讯】（每日经济新闻）“不管科学技术多么发达，顾客体验始终是安利最重视的一环。”安利大中华区业务副总裁姜张丽青女士于日前接受笔者访问时表示，移动互联网技术提升了公司和营销伙伴经营的便利性，但安利的核心战略仍是体验。

CNDSN June 17th (Daily Economic News) no matter how scientific and technological development, customer experience is always Amway's most important link." Amway Greater China business Vice President Jiang Li Qing Zhang Ms. recently accepted the interview said that mobile Internet technology to enhance the convenience of the company and the marketing partner's business, but Amway's core strategy is still experience.

自从李克强总理今年在政府工作报告中提出“互联网+”概念后，传统行业接连向互联网敞开怀抱。姜张丽青认为，互联网技术是直销行业的恩典，安利将通过年轻化、数字化、移动化战略来优化用户体验。

Since Premier Li Keqiang in the government work report this year, the Internet + concept, the traditional industry after another open to the Internet. Ginger Zhang Li Qing believes that the Internet technology is the grace of the direct selling industry, Amway will through the younger, digital, mobile strategy to optimize the user experience.

在日常生活中，爱唱粤剧的姜张丽青信奉这样一个道理——管理公司与粤剧有许多共通之处。她说，与其他唱法不同，粤剧歌者无需跟随固定的曲调，可以自由发挥，但必须与乐师配合才能唱好。“管理公司同样如此，管理者既要有清晰的头脑，也要与员工相呼应。

In daily life, love to sing opera, Li Qing Zhang Jiang believe in such a truth - management company and Chinese opera have much in common. Unlike other singing, opera singer does not need to follow a fixed melody can play free, but must and musicians to sing well, she said. "Management companies also so, managers must have a clear mind, but also with staff echoes.

用户体验是首选

User experience is preferred

风韵卓然的姜张丽青是为安利服务26年的老员工，她毕业于香港大学文学专业，加入安利以前曾任职于渣打银行、消费者委员会及廉政公署。

Zoran charm, Li Qing Zhang Jiang is the Amway service employees of 26 years old, she graduated from literature major at the University of Hong Kong, before joining Amway has worked in the Standard Chartered Bank, the Consumer Council and the Independent Commission against corruption.

1989年，姜张丽青加入香港安利，先后担任业务部助理经理、批发中心营运经理及业务经理、业务执行总监、安利（香港）总经理。2009年起，担任安利大中华区业务副总裁。

1989, ginger Zhang Liqing joined Hongkong Amway, has served as assistant manager of the business, wholesale center operations manager and business manager, business executive director, Amway (Hongkong) general manager. Since 2009, served as vice president of Amway Greater China business.

“与许多人一样，我在安利工作这么久，最有成就感的还是当初到店铺工作的时候。”姜张丽青向笔者回忆，上世纪90年代初期，安利在香港只有三间店铺，她所在的店铺营业额占到香港地区的一半，每到月底店铺人头攒动，店铺员工忙得焦头烂额。

"With many people, I am working at Amway for so long, the most successful or when the shop work." Jiang Zhangli green to the memory, in the early 90's of last century, Amway in Hong Kong only three shops, where she shop turnover accounted for half of Hong Kong's, every end of shop rentoucuandong, store staff busy scorched.

姜张丽青说，当时她既不了解店铺运营，也不擅长物流管理，正因为这样，她作为一名“闲人”站在消费者的角度来观察店铺，一个月便找到困扰店铺已久的拥堵症结。“首先，我将会议室的出口打通，把出入人群分流。其次，我发现收银台要同时接待大客户、零售客户和送货上门的客户，显得很忙乱，就分别让柜台区别接待信用卡用户、现金用户、五件以下用户，大客户则派人上门服务，送货上门的用户把单据投到专门的箱子即可。”姜张丽青自豪地表示，按照这种方式实施后，顾客排队的时间从最长十几个小时迅速缩减至30分钟。

Zhang Liqing Jiang said, when she does not understand store operations, nor good logistics management, precisely because of this, she as a "idlers" station in the consumer's point of view to observe the shop, a month will find plagued shops has long been the congestion problem. "First, I will open the conference room exit, the access to the crowd diversion. Secondly, I found the cashier to host large customers at the same time, retail customers and customers door-to-door, seem to be very busy, respectively, make difference between the counter to receive credit card users, cash users, five pieces of the following user, large customers are sent home services, door-to-door users to single according to put into a special box can be. " Jiang Zhang Liqing proudly said, in this way after the implementation, customer queuing time from the longest ten hours quickly reduced to 30 minutes.

现在，安利（中国）经过20年发展已成为安利全球最大的销售市场，姜张丽青也从香港地区负责人升任安利大中华区业务副总裁。但在她心里，安利的核心市场策略仍是体验。

Now, Amway (China) after 20 years of development has become the world's largest sales market for Amway, Jiang Li Qing Zhang also from Hong Kong to the responsible person was promoted to vice president of Amway Greater China business. But in her heart, Amway's core market strategy is still experience.

对于直销企业而言，优质的用户体验不仅能使公司和营销人员受益，还能为企业可持续发展提供动力。据了解，安利公司已在全国多个城市设立体验馆，并推出会员平台“安利悦享荟”，增加更多与线下消费者互动的渠道。

For direct sales companies, the quality of the user experience can not only benefit the company and marketing staff, but also for the sustainable development of enterprises to provide power. It is understood, Amway has been in a number of cities across the country set up museum experience, and launch platform members "Amway Yue enjoy Hui, increased more and offline consumers interact with the channel.

The Internet is the grace of direct business

在传统企业接连拥抱互联网的时候，直销龙头安利也不甘示弱。早在1999年，安利公司就建立了综合性业务网站。数据统计，2014年11月，安利在其“易联网”上的订单占全国销售总金额的20.53%。

When a series of traditional companies to embrace the Internet, direct leading Amway to be outdone. Back in 1999, the Amway Corp established a comprehensive business website. Data statistics, in November 2014, Amway in its easy networking on the orders of the total amount of 20.53% of the total amount of sales.

“十多年前就有人问我，互联网来了，你们怎么做？实际上，我们做得很早，对于直销企业来说，互联网技术是一种恩典。”姜张丽青谈到，现在营销人员借助移动互联软件即时沟通，顾客有需要可以随时咨询。对于营销人员来说，既能消除主动推荐产品的尴尬，也能提高经营的便利性。同时，信息技术能够帮助营销人员便捷地管理客户资料和维护客户关系。

"More than a decade ago someone asked me, the Internet is coming, how do you do?" In fact, we do early, for direct selling companies, the Internet technology is a kind of grace." Ginger Zhang Li Qing talked about marketing staff now with mobile Internet software instant communication, customers need to consult at any time. For marketers, both can eliminate the initiative to recommend products, but also improve the convenience of business. At the same time, information technology can help marketers easily manage customer information and maintain customer relationship.

在互联网技术还没普及的时候，一名营销代表把从公司领回的客户订单在家里铺满，整个客厅地板上都是密密麻麻的数据单。姜张丽青回忆说：“营销代表就趴在地上一个个看、手工统计，有时要花一周时间在家里处理这些繁杂的数据。现在，有了信息化手段，这些东西一秒钟就能查到。”

In the time of Internet technology is still not universal, a marketing representative from the company to reclaim the customer orders at home covered with, the entire living room floor are densely packed data sheets. Ginger Zhang Li Qing recalled: marketing representatives on the ground to a look at the ground, manual statistics, sometimes spend a week to deal with the complicated data at home. Now, with the means of information, these things a second can be found."

在关系维护上，互联网技术也能帮助营销代表强化客户关系。姜张丽青说，以前一些营销代表向顾客面对面介绍产品时，难免有紧张、尴尬情绪，如今通过移动社交软件可以与顾客有更深入、更细致和更轻松的沟通。

In relationship maintenance, Internet technology can also help marketing representatives to strengthen customer relationship. Zhang Liqing Jiang said, before some marketing representative to customers face to face product introduction, it is inevitable that tense, embarrassment, now through the mobile social software can be a deeper, more detailed and more easy communication with the customer.

有了技术上的便利性，安利公司也在探索更多关于电商、O2O等不同渠道的营销模式。从统计数据来审视，近两三年正是安利电商的快速增长阶段。

With the convenience of the technology, Amway Corp are also exploring more about the electricity suppliers, O2O and other channels of marketing marketing model. From the statistical data to examine, nearly two or three years is the rapid growth of the electricity business Amway.

Inverse growth strategy for younger age

20年前，安利进入内地，这艘全球直销行业的航母在这个陌生的市场颠簸前行。现在，安利（中国）以占全球30%的销售业绩跃居安利全球最大市场。

20 years ago, Amway entered the mainland, the global direct selling industry aircraft in this strange market bumps along the way. Now, Amway (China) to account for 30% of the global sales of Amway's largest global market.

姜张丽青表示，直销法规出台以前，安利对中国市场的想法是“求生”，要适应中国的国情、水土，也要应对中国因相关法规不健全带来的挑战。随着法规的出台、市场的规范，安利进入第二阶段，在不断扩大的直销蛋糕中赢得竞争。现在，安利正实行的引领未来的“年轻化战略”，也正是老品牌保持创新、活力的原动力。

Zhang Liqing Jiang said that before the introduction of direct selling regulations, Amway in the Chinese market idea is "survival", to adapt to China's national conditions, soil and water, also have to cope with China due to relevant laws and regulations is not perfect the challenge. With the introduction of regulations, the market specification, Amway entered the second stage, in the expanding direct selling cake to win the competition. Now, Amway is implementing the lead in the future of young strategy, but also is the old brand to maintain the original power of innovation and vitality.

“我们源源不断的创新思维和新鲜血液，推动安利成为一家逆生长的企业。”姜张丽青坦言，随着安利（中国）的成长，中高层领导者的年龄也在同步增长，但现在80后、90后年轻人的生活方式、价值观与上一代人的差距、分歧很大。为了向新生代消费者“示好”，安利必须在市场策略、产品设计上作出调整。

"We have a steady stream of innovative thinking and fresh blood, pushing Amway to become an enterprise that grows back from the growth of the enterprise." Zhang Liqing Jiang admitted that with the growth of Amway (China), middle and senior leaders of the age also in synchronous growth, but now 80, after 90 young people's way of life and value outlook and a generation gap, differ greatly. To the new generation of consumers "good", Amway must make adjustments in the market strategy, product design.

在安利公司，“年轻化”不仅仅是一个口号，而是表现在产品设计、营销人员沟通、培训、激励方式等方面。去年5月，安利（中国）首次在海外研讨会期间专为年轻人打造了一条“青英号”邮轮。参与营销人员共有1878人，平均年龄36岁。而在全国演讲比赛“安利好声音”中，35岁以下营销人员的参赛率达到33.38%。

In the Amway Corp, younger is not just a slogan, but in the performance of the product design, marketing staff communication, training, incentives and other aspects of the. Last May, Amway (China) for the first time in overseas seminars for young people to create a green British cruise. Involved in marketing staff of a total of 1878 people, the average age of 36 years. And in the national speech contest Amway good voice, the 35 year old marketing staff rate reached 33.38%.

目前，安利（中国）有25万活跃的营销人员，近几年新加入安利的营销人员中,有50%左右为35岁以下的年轻人。年轻化战略的实施，正是安利居安思危、续写辉煌的关键举措。▲

At present, Amway (China) has 250000 active marketing staff, in recent years, a new addition to Amway's marketing staff, about 35 of young people under the age of 50%. The implementation of the strategy of young, Amway is prepared to write brilliant key initiatives. 3

（原标题：安利主打市场体验战略 姜张丽青：互联网是一种恩典）

(original title: Amway's main market experience strategy Jiang Li Qing: the Internet is a grace)

责任编辑：小申

Editor: Little Shen