【直报网4月27日讯】（直销专业网）随着互联网，特别是移动互联网的普及，数以亿计的用户迁移到手机终端上，产业和生活方式的变革创造出新机遇，越来越多的80、90后投入创业浪潮中。而直销行业拥有广阔的舞台，巨大的发展潜力，以及很好的创业氛围，都为年轻人提供了一个很好的发展平台，吸引着越来越多年轻人加入，推动着整个直销行业的年轻化发展。为此，直销专业网专访绿之韵领路人系统创始人俞玲，与她探讨在直销市场推广、团队建设中的年轻化。

CNDSN April 27th (direct marketing professional) with the Internet, especially the popularity of mobile Internet, hundreds of millions of users to migrate to the mobile phone terminal, industry and lifestyle changes to create new opportunities, more and more investment in 80, 90 entrepreneurial wave. While the direct marketing industry has a broad stage, a huge potential for development, as well as the entrepreneurial atmosphere, it provides a good platform for the development of young people, attracting more and more young people to join, to promote the development of the direct selling industry younger. Therefore, direct marketing professional interview guide lvzhiyun founder Yu Ling, to explore the promotion, in the direct marketing team building in younger and she.

“现在直销产品消费市场上，适合80、90后的产品仍然是比较少，主要还是针对中老年人的产品。”俞玲认为，现在年轻人逐渐成为消费主力军，直销企业十分有必要针对这个年龄阶层开发产品，“现在的年轻人追求时尚、新颖，而且消费能力强，只要产品质量好，迎合自己的品味，基本上都愿意去购买。比如说生态纺织品，年轻消费者就比较少，在与一些年轻人交流时，他们都表示希望产品设计能够更加时尚一些。”

"Now the direct product of the consumer market, for 80, 90 products is still relatively small, mainly for the products in the elderly." Yu Ling said, now young people gradually become the main force of consumption, it is necessary for direct selling this age class product development, "today's young people to pursue fashion, novelty, and consumption ability, as long as the products of good quality, cater to their tastes, basically are willing to buy. For example, eco textiles, young consumers is relatively small, with some young people to communicate, they have expressed the hope that the product design could be more stylish."

行走在市场的前线，俞玲能够敏感的察觉到市场细微变化，她告诉记者，相对于线下消费，电子商务能够更加激情年轻人的消费欲。“现在电子商务的主要消费群体是80、90后的年轻人，绿之韵天成网的开发就是为了吸引更多年轻人，开拓出新市场。”

Walking in the market front, Yu Ling was able to detect subtle changes in the market, she told reporters, compared to offline consumption, e-commerce can be more passionate young people's consumption desire. "E-commerce is now the main consumer groups is 80, 90 young people, the development of green Tiancheng network is in order to attract more young people, open up new markets."

在新市场开拓上，微名片的使用和微营销业务的搭建让俞玲如虎添翼。“微名片代替纸质名片，不在局限于联系方式的展示，可以将自己的履历、产品、团队都展示出去，而且不受距离的限制，十分有利于市场拓展；微营销则是通过在微信平台上搭建自己系统的根据地，让系统内部培训变得更加简单、快捷、方便而富有效率，让团队更加融洽。”俞玲如是说。

In developing markets, the use of micro business card and micro marketing business to build Yu Lingru tiger wings. "Micro business card business card instead of paper, not confined to contact the show, can be their own products, experience, team show out, and is not restricted by distance, is conducive to market development; micro marketing is through the WeChat platform to build their own system according to the system, make the internal training become more simple and quick, convenient and efficient, make the team more harmonious." Yu Lingru is saying.

目前，俞玲的领路人系统正在健康、稳健的向前发展，据她介绍，目前系统中的80后占到团队人数的30%，90后相对少一些。俞玲说：“越来越多的年轻人加入，他们的活力、激情带动我和我们整个团队，团队战斗力得到提升，氛围也更热烈。”

At present, the development guide system of Yu Ling is healthy, steady, according to her introduction, the current system of 80 accounted for 30% of the number of the team, after 90 relatively less. Yu Ling said: "more and more young people, their vitality, passion drives me and our whole team, improve the combat effectiveness of the team, the atmosphere is more enthusiastic."

据俞玲介绍，领路人系统正在针对年轻人制定一系列的培训、锻炼策略，将会在今年陆续落地。“直销行业是一个需要积淀、积累的行业，年轻人比较浮躁，所以我们会针对这方面加强教育，促进年轻人提升、成长。”

According to Yu Ling introduction, the leader system is for young people to develop training, training a series of strategies, will be landing in succession this year. "The direct selling industry is a need for accumulation, accumulation of industry, young people are more impetuous, so we will strengthen the education for the young people, to promote growth, improve."

采访最后，俞玲建议刚刚进入直销行业的年轻人要有“不耻下问”和“勇于尝试”的心态。“多向周围的人、直销老人学习，把每个人身上的经验都通过请教的方式快速学习到，可以避免自己每个问题都花时间去弄清楚，节省了大量的时间，提高自己的学习效率。同时要敢于创新，发挥自己长处，尽可能多的和客户进行交流和沟通，用新兴的营销方式去拓展市场。当然作为直销老人的我们，也会多指导他们，分享我们的经验与方法，引导他们快速进入行业。” 俞玲说道。▲

At the end of the interview, Yu Ling suggested that young people just entering the direct selling industry to "ask" and "try" mentality. "More people around the elderly, direct everyone learning, experience on the body through the fast learning to ask the way, you can avoid each, take the time to figure out, save a lot of time, improve their learning efficiency. At the same time to dare to innovate, play to their strengths, as far as possible to communicate more with customers, with new marketing way to expand the market. Of course, as we will also direct the elderly, guide them, to share the experience with our method, guide them into the industry quickly." Yu Ling said. 3

（原标题：互联网推动直销年轻化 俞玲：年轻人增强团队战斗力）

(original title: the Internet to promote direct young Yu Ling: young people to enhance the combat effectiveness of the team)

责任编辑：小申

Editor: small Shen