2017-09-14 16:05

 

＂The meaning of＂ unlimited participation in the 99 day of United Way campaign

 

[news] September 14th reporting network in Beijing (Guangdong public network channel) on September 5, 2017, when second Chinese Charity Day, 99 cross community representatives from 30+NGO, 30+ and 30+ media companies across the country, gathered in the famous landmark Canton Tower - Chinese first and second high television tower in the world "waistline" air club, hand in hand to attend the "City Justice" 99 day United Press Conference, witnessed the activities of the public exclusive WeChat Avatar "birth town justice".
The conference is composed of nearly 20 focus on philanthropy and social work services cross-border partners jointly planned, aimed at the continuation of Guangdong social service agencies, foundations, professional institutions, industry associations, media and enthusiastic business, willing to participate in the charity Baotuan this feeling and sense of culture.
Attend the conference guests and representatives from various KOL business associations, business circles, academia, industry and public media units of 9 representatives, including: Guangdong Province Association of social organizations full-time executive vice president and Secretary General Tang Juan, Guangdong province rianhe Community Foundation Chairman Liu small steel, the CPC Guangdong Provincial Committee Party School (Guangdong administration College) administration department of administrative management professor Zhang Qing, President of the Guangzhou City Food Enterprise Association should Mak and executive vice president of the Guangdong Art Association and the Secretary General Liang Huan, Guangdong Province Chamber of Commerce Deputy Secretary General Yang Ye Lin, Guangdong Province Chinese Charity Federation Secretary General Liu Changfa, Guangzhou city and the public welfare of faze Wu Zhiping, chairman of the center of migratory birds in Guangzhou Charity Foundation Chairman Yu yong. There are from business investment, fashion 9 delegates, including Sili and Charity Foundation Department of public affairs director Zhang Qian, yum Guangdong company responsible long Jingxiong vip.com corporate social responsibility, responsible person Wang Yongzhuang, CCB - Deputy General Manager Wang Rongrong, Yi m venture capital investment director Huang Jiatong, Guangdong radio and TV station "no entertainment circle" and "super hot mom" producer and host Liu Yingting, Power Lips new female power platform co sponsor Li Qiulin, founder of Chen Xiaoqin art dimension C.
First of all, Deng Hongbing, vice president of the Guangdong Social Work Association, delivered a speech at this press conference. He said: "I hope that through the" city of justice "activities, cross-border innovation links new charity, the expansion of social organization especially the social work of the brand influence, let those perennial work in public before, more and more enterprises docking media resources. Today we have to hold together the form to the public through the media to show public style, common for Guangdong and even the national charity contribution to a force, the final realization of the concept of public participation, everyone can all be shared."
Subsequently, the press conference into the sponsor on behalf of the collective appearance, released the whole city to turn WeChat Avatar link. The vice president of Guangdong Province, Zhengyang Association of social work, social work service center director Deng Hongbing, vice president of Guangzhou Institute of social organization, vice president of the Guangdong Provincial Association of social work, Li Jinshun, vice president of Guangzhou Institute of social organization, vice president of Guangdong Province Social Work Association of Guangzhou City public charity development center director, Bristol Heart Fund sponsor Guo Yuan. Guangdong social work association secretary general, "the big society" magazine deputy director Peng Junxia, Guangzhou city public charity development center director Gao Qijun, CSR global network founder Lai Yinru, Zhengyang social workers joined together in Shenzhen City, the executive director of the Longgang District of Zhengyang social work service center of Guangzhou City, Yang Cheng, director of the social work service center He Junhua Guangzhou star Guangzhou, a community culture Communication Co., Ltd. founder Yang Wenze, the Central People's radio voice of China Guangzhou Editorial director Liang Weihao, charity forum founder Zhang Yixun together for the "city of justice" United Way campaign released WeChat exclusive picture.
In addition, the highlight of the conference in addition to the use of video display mode, introduces 30 excellent public welfare projects of the "City Justice" 99 day joint fundraising activities recommended, and representatives from various sectors of the cross-border public exchange of views.
First of all, from the Sili and Charity Foundation Director, infinitus (Chinese) Media Co. Ltd. director Zhang Qian, as we share: cross-border cooperation from the perspective of enterprise and public welfare fund. He shared three key words is "cooperation, communication and fundraising", he believes that enterprises in the planning of public projects is the downstream linkage, to better strengthen cooperation projects; in the transmission, public communication costs should be used wisely, as unlimited companies are based on internal communication, and Direct Selling Company with a flow, therefore the project spread mainly rely on tens of thousands of fans of the public, also use the company's monthly magazine, was widely spread through the social responsibility of the enterprise; as non-public funds, fund-raising and stakeholder interaction, such as by walking day activities with up to leverage their participation, as long as the green base will donate 25 yuan, you can get the walking equipment, in order to raise 2 million yuan a year, in support of the youth foundation to do public funds.
Association of public interest should Mak said, "for 20 years in the community supermarket in Guangzhou, for him, the community is the old neighborhood, is the need to face each other every day, community service and community charity them with such a complex community neighborhood interaction, will also be the resources of private enterprise into the public". At the same time, it has also stressed that the NGO organization, which has gradually become a system and a little organized, should work with its counterparts on the road of public welfare. According to the different stages of enterprise development, time and space will be differentiated. In the provision of services, we should pay more attention to the real needs of recipients, the needs of the community and the satisfaction of stakeholders. As small and medium-sized enterprises, from direct money to participate in, and then to think about how to better serve the community, this is also a positive energy for the spread of society.
Guangdong rianhe Community Foundation Chairman Liu Xiaogang said, first of all, as a public welfare organization, public service industry practitioners, deeply is a need to open, transparent and public credibility of the industry, each people must have such consciousness, to treat the public interest in a clear, open and transparent way of thinking and attitude, otherwise it will be it is difficult to get support. Secondly, the most effective way to do public welfare is to mobilize more people to participate in the cause of public welfare, so that more people are willing and able to solve social problems. Therefore, the construction of the public welfare industry needs public servants, with an open mind, high efficiency, and adequate professional skills. Among the 30 outstanding projects, the Guangzhou Institute of social organizations raised the capacity of the public welfare fund officer, which is very necessary and necessary for the industry. Finally, with the help of the Chinese Charity Day today, we gathered together with non-governmental public organizations, to make the sound, also got the support of business, the Internet platform support, the 99 day provides the possibility for the welfare of everyone we expect 30 high-quality projects to promote public charity implement, make our world more beautiful".
Share their public welfare practice concept in the digital guest, four from the media, art, business on behalf of women had an open up a fresh outlook "art, fashion, public cross-border dialogue". Guangdong radio and television entertainment circle "," no "super hot mom" producer, host Liu Yingting humorously said: "five years ago I and Guo Yuan planning city haircuts, just came to the scene today, the meaning to feel a lot, the five years as a media person, watching public participation becomes more and more convenience, when the city righteousness scissors only through micro-blog, but now we can be achieved through new media communication, we can make good use of their KOL identity, called for more public participation". The new female power platform co-founder Li Qiulin said this: "if the media can be linked with public interest, then the public power will be more powerful, we focus on the cross for many years, especially looking forward to the public to all walks of life gathered together to play more power". Finally, the artistic dimension C founder Chen Xiaoqin shared their an anecdote: "the public really affect my life, I have a male friend, his annual fundraising for supplies donated to children in the mountainous areas, the friend who later became my husband, I think the public is to judge whether a person has an important standard of play".
Guangdong provincial Party School (Guangdong Administration College) doctor of law administration department, administrative management, public management science professor, Postgraduate Tutor, Chinese administration teaching branch director Ms. Zhang Qing on the "the meaning" United Press Conference concluded that "our" City Justice "United Way campaign that is a good charity innovation, innovation comes from the form of cross-border, we this new form of public service, is to achieve the sustainable operation of enterprises and public welfare, we all need to cross, cross to unbounded, make good use of the whole society to participate in the form of the Internet, build a platform for cross-border cooperation, let more people participate". Also stressed that this cross contains three aspects: one is the individual level crossing from self boundary into public; the two is the organization level of cross-border business entrepreneurs, from to social entrepreneurs; three is the technical level of cross-border, mobile Internet technology to achieve zero distance, and public contact, integration of resources.
"The meaning of" 99 day activities around the United Way and paired counseling online collection, O2O communication, line form, is mainly composed of 3 sub projects. First, we will carry out the practical course of public funding officers, and select 30 active public welfare projects to aggregate the influential media resources throughout the country. The two is to recruit 999 from the media KOL, enterprise CSR practitioners and enthusiastic public, set up United Way team or replace "the city righteousness" WeChat exclusive love avatar, random into 30 active projects and launched the "team paired donation", "personal donation together". Three is the link industry associations, associations and potential donations of resources, through one-to-one coaching, targeted for each other selected items of fixed matching contributions.
30 public projects claim raised funds to support will include the Amity Foundation, Chinese foundation for poverty alleviation, China overseas Chinese charity foundation, youth development foundation of Guangdong Province, Sichuan province science and technology foundation for poverty alleviation, Shanghai cherished dream foundation, Shenzhen City, the future love woo charitable foundation and other 7 well-known international foundation. 30 public projects, fund-raising target of more than 1 million yuan of up to 13 projects, covering the field of special education, community service, student poverty alleviation, these projects are initiated and the implementing agencies have rich experience and clear public fundraising resources and communication plans.