[straight news network Beijing on January 8 hearing (surging News) under the "Avon will withdraw from the Chinese market rumors, informed reporters on January 7, Avon China's new general manager Zhang Xuming (Asson Chang bio) has this month officially took office.

Zhang Xuming once in L'Oreal, Unilever and other a plurality of working in a foreign company too, Avon China since 2010 fourth Chinese boss.

By 2010, since 2008 exposed the "bribery" effect, leading AVON China Gao Shoukang for 12 years, was suspended. When 4 months, Avon southern Latin America area general manager Oddone Azee airborne China; two years later, Avon Canada Inc. chief executive officer linzhan Hong and replace the Oddone Azee; two years, Avon China's leaders and change into the from China Taiwan Avon, general manager of Ye Jing Hui.

As removed from the November 2015 Ye Jinghui, public relations staff vacancies, coupled with the Avon December sale business in North America, a precarious business in China has once again been bad mouthing. "AVON is about to withdraw from China," the rumors began to spread.

AVON through the Public relations company to reporters, said, at present, the progress of the work of AVON is good, 25 years, China has been an important market for AVON...... Our Chinese team is committed to the consolidation of the local business and to ensure that the company continues to grow."

With the new head in place, is expected to be a rumor AVON Chinese exit pause.

It is understood, and several former China District CEO per capita from different internal Avon, the office of Zhang Xuming for real airborne.

According to information provided by the Avon, Zhang Xuming graduated from Taiwan University of science and technology, worked in company L'Oreal, Unilever, Adidas, joined Avon in Shang Tai Group work, serving is Thai Marketing Company China area vice president and general manager.

Statistics show that the Thai Group is a company in Thailand, the Thai marketing company's main consumer goods retail.

Avon stressed that Zhang Xuming had business situation around the work experience, in Shang Tai Group during the work, Zhang Xuming established China business development platform, set 5 years business development strategy to rapid development of the sales income, through the expansion of channels and geographic realized profit of sales revenue growth.

For Zhang Xuming, the current AVON China business is indeed a big challenge. Since the "bribery", AVON China served as general manager of the unable to get up after a fall, a few change, more is one disaster after another.

Oddone Azee took office when the strategy is a comprehensive shift to direct sales, Lin Zhanhong and the return of the retail sales. Ye Jinghui had proposed to open up market channels in the Chinese market, but AVON did not appear in the mainstream shopping malls counters.

Prior to this, AVON China has carried out the transformation of the two.

Back in 1998, by that time, the Chinese government promulgated the provisions of the notice of the State Council on banning the operational activities of pyramid selling, Avon began the first transition, from direct marketing turn store, once more than the 6000. In 2006, the first to get China's first direct selling license Ya Fang, began to transition from the store to "store + direct" mixed mode, leading to store volume and sales of serious decline.

According to media reports, from 2011 to 2014, AVON (China) sales were 1 billion yuan, 700 million yuan, 600 million yuan and yuan. However, competitors Amway China sales in 2014 reached 28 billion 700 million yuan.

Now to find a AVON store in the first tier cities is not an easy thing. A former owner told reporters, as early as three or four years ago, she has been transferred to other brands, now buy too few people." And a has opened 10 years Avon store owner said that now the novice will have less to do Avon, and her own shop is dependent on old customers and develop new nail, makeup and other business support operations. 3

(original title: AVON Chinese new head has officially quit rumors or a pause)

Editor: Zi Feng

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