CNDSN July 31st (direct 100) according to the India Direct Selling Association (IDSA) the latest news, India direct sales industry will cut import share from the current 30% to 10%. This may have a huge boost to the country's small and medium enterprises (SMEs) engaged in contract manufacturing.

Current direct sales of products through the India small and medium enterprises contract manufacturing 70%. Once the amount of imports dropped, IDSA believes that it can provide a business to promote the development of small and medium enterprises in the country.

According to IDSA's secretary general, Hemanth CHAVI said, although some direct sales staff in the country have set up their own production base, but at least 50% of the will go to the contract manufacturers."

At present, some of the leading direct selling companies such as Amway are directly in the country to build factories. IDSA's chairman is also the Amway India is in charge of Rajat Banerji said, the company in Tamil Nadu plant will at the end of this year put into use.

"At least one production line will be put into operation, we will direct the production of home care and personal care products," he added, adding that it will not reduce the outsourcing of production to contract manufacturers in Amway.

"About 35% of the requirements, we will be 100 percent of the factory to be met, while the remaining 65 will be through the contract manufacturers," Banerji Rajat added.

Most contract manufacturers are small companies, with a turnover of 50 rupees ($7800000), Hemanth and reporters. 3

(original title: India Direct Marketing Association: reduce the import share of direct selling products to promote the development of local small and medium manufacturers)

Editor: small Shen