[Beijing Direct News Network November 8th] (Long Liqi)Under the impact of new technology, on the one hand, the traditional retail industry is affected, on the other hand, technological innovation also brings new opportunities to retail. The digital transformation has promoted the development of new retail, and will present to consumers a completely different experience in the future. At the same time, China's e-commerce market has developed into different new business models and is reshaping and leading the retail industry into a new era. Since the concept of "new retail" was put forward in 2016, all walks of life have seized the market and explored the way of new retail development. Standing in the era of wind, Longliqi gathered new retail came into being.

01 the new retail Road of Longrich

In 2012, Longliqi's Shanghai juhao Technology Information Co., Ltd. was established. Juhao company is a mobile Internet company engaged in e-commerce platform development and operation. In October of the same year, juhao.com was officially launched, which is a leading o2o e-commerce platform focusing on personal care, beauty and health product sales. Through social networking, it promotes a new retail mode of high integration of online shopping mall and offline store retail and service.

Relying on the powerful global sales network resources of Longrich group, juhao company provides healthy and beautiful product demand services for the global human. After more than six years of transformation and upgrading, juhao has become the largest new retail enterprise of health and beauty products, with the number of offline stores and members ranking first in China.

02 | cooperation platform, enabling new retail

The essence of new retail can be said to be the reconstruction of the relationship among "people, goods and market", and finally the improvement of efficiency. The use of efficient supply chain is an essential part of new retail. Relying on Longrich's powerful supply chain platform, juhao new retail gradually promotes the process of online and offline integration, so that online Internet power and offline physical terminals form a real joint force.

Longliqi signed a strategic cooperation agreement with China Communications Group, which is called "one silk without thread, one hand without voice". Longliqi always insists on seeking common ground while reserving differences and seeking better cooperation. In 2018, Longliqi and China Communications Group signed a strategic cooperation. The two sides will carry out all-round and in-depth cooperation in the field of supply chain logistics to seek a higher level of win-win development of the supply chain logistics industry chain. Logistics is the core bearing point of the supply chain, which will open up the logistics link for new retail and realize seamless connection.

"As the R & D, production, production and marketing base of daily chemical products and health care products with leading global scale and technical force, Longrich has built a strong supply chain cooperation platform through the Internet over 34 years of development, and launched channel cooperation with more than 100 brands, with large demand for logistics." Xu Dong said, "since the signing of strategic cooperation with Zhongtong in 2018, Longliqi and Zhongtong group have carried out all-round cooperation in express delivery, express transportation, cloud warehouse, commodity and other aspects, not only solving the pain of single traditional logistics services and inconsistent standards, but also creating demand and package for Zhongtong and empowering the whole business sector to Zhongtong group. In addition, Longliqi's products also pass through the end stores of Zhongtong, so that consumers can have a consumption experience of "from factory to user" and "from field to table" within one kilometer. "

03 | technological innovation, new retail industry reform

At present, the leap of technology has brought a great baptism to the consumer industry. After the halo of "new retail" has faded, the "digitalization" that landed from the tuyere has become a tool that can really change the future of the enterprise. Digitalization has brought subversive reconstruction and innovation to the zero supply relationship.

In the era of retail reform, "innovation" and "enterprising" have become the key words of the retail industry. On November 1, Xu Dong, attending the 2020 Beijing consumer goods Expo and digital retail summit, said, "in recent years, with the product iteration and customer demand updating speed increasing, retailers in the middle of the chain are facing great challenges in the supply chain. At present, the rapid development of Internet technology and the changing business pattern remind enterprises of innovation and change all the time. "