2015-07-21 11:49

 

I become a ＂dark horse A new force suddenly rises＂

 

Editor's note: the first quarter of 2015, retail sales reached 9550000000 yuan in retail sales, an increase of 5.1%; sales of 35861000, an increase of 1.2%. Korea amore Pacific Group performance eye-catching, market share from 4.7% expanded to 7.0%. Among the five, the growth rate reached 56.6% of amazing, called "a dark horse". There is no doubt that, with the rapid development in the Korean amore Pacific Chinese popular association.
[CNDSDN7 April 21 hearing] (Nanfang Daily) amore Pacific with the rapid development of Korean dramas in the Chinese pop is associated, if only the amore Pacific's success is attributed to the Korean. It is too one-sided.
Recently, Retail Research Institute Beijing Xinyikang era of market research released in China 38 secondary city department store cosmetics counter sales summary data research report shows, in the first quarter of 2015, the department store channel cosmetics retail sales reached 95.5 billion yuan, an increase of 5.1%; sales 3586.1_wan million, year-on-year growth rate of 1.2%. In sales ranked the top ten brands, L'Oreal still to 25.1% of the market share ranked first, but year-on-year sales growth of 2.5%, declined. Instead, South Korea amore Pacific Group is eye-catching, market share from 4.7% expanded to 7.0%, among the five, the growth rate reached 56.6% of amazing, called "a dark horse".
Amore Pacific aspects themselves to such a high growth rate of pride. According to amore Pacific provide data, the first quarter of 2015, its total sales in the domestic and overseas market in South Korea, to 14438_yi billion won in, compared with the same period last year increased by 26.7%, while in China is to maintain stable growth, total sales compared with last year, 52% increase over the same period. Earlier data show that, in the past 10 years, the average annual growth China amore Pacific sales rate of more than 40% areas.
There is no doubt that, with the rapid development in the Korean amore Pacific Chinese popular association.
For example, Korean dramas from the stars you "after the hit, thousands of song together money" IOPE Aino clinic Bi air cushion BB cream "also once had the shortage phenomenon. In 2014, the global sales of this product with the previous year compared to the same period increased by 105% to about 26 million, an average of once every 1.2 seconds is a product sold, especially in mainland China, Taiwan and Hong Kong area, air cushion products sales year-on-year growth up to about 140%. Is take advantage of this opportunity, amore Pacific decide occasion Aino Bi brand officially introduced in China, and in June in Beijing and Shanghai opened the first shop.
However, if only the attribution of amore Pacific's success to the drama, it is too one-sided. In fact, as South Korea's largest cosmetics group, amore Pacific's strength is not to be underestimated. Founded in 1945, South Korea amore Pacific Group has nearly 30 brands, which occupies more than 4 percent of the market share in the local Korean beauty market. Throughout Asia, its body mass is second only to Japan's Shiseido. In the global range, its ranking is also in the top 20.
Still above the mentioned thousands of song together a "IOPE Aino clinic Bi air cushion BB cream", for example, in fact, IOPE Aino clinic Bi is now a "cushion" products in the Chinese market wantonly popular all "originator". In 2008, amore Pacific launched IOPE AIRCUSHION Aino clear water Ying multi effect air powder frost. It is the world's first air cushion beauty products. At present, amore Pacific has in the Korean domestic and overseas submitted 143 cases related to patent applications, of which 14 patents complete the registration. On June 17, 2015, amore Pacific and Christian Dior perfume cosmetics signed a strategic cooperation agreement and special agreement the two sides will start for amore Pacific has the creativity air cushion technology to exchanges and cooperation. Amore Pacific Technology Development and product innovation ability from remarkable.
As for the China market development, amore Pacific since 1992 on the establishment of the branch, then consolidate step by step, by virtue of years of market research and consumer research, gradually improve the market layout. From 2002 introduced LANEIGE brand, then continue to expand brand portfolio in China, listed in 2005 mamonde, 2011 listed provided snow show, 2012 listed Innisfree, house of 2013 listed Etude house Edith. May 2015, amore Pacific's high-end features beauty makeup brand IOPE Aino Bi and high-end toiletries brand "Lv" also formally announced to enter the Chinese market.
More signs is the meaning of action, October 21, 2014, set production, research and development, logistics and other functions in one of the "amore Shanghai beautiful makeup Park" formally completed and put into production, become so far amore Pacific in outside South Korea built the largest R & D and production logistics base. In the inauguration ceremony, amore Pacific chairman Xu Qingpei clearly said, the Chinese market is to support the backbone of strong growth in overseas markets in amore Pacific. The company expected to 2020, the average annual growth of the Chinese market rate can reach 41%, the sales income of 3.3 trillion won, with amore Pacific global sales of 28%. You can imagine, "dark horse" in Chinese amore Pacific market development will not stop. 3
(original title: "dark horse" has become the industry's A new force suddenly rises. amore)
Editor: Wan Wan