[CNDSN network July 14, news (China Daily Chinese network) Korea the biggest group of cosmetics amore Pacific Corp 090430:KS amore Pacific Wednesday announced in the Chinese market price, the group currently 7 big brands in China market sales will have four major brands from July 15 to the price adjustment, the average price range of 3% - 12%. The company said the price adjustment for the response to the Chinese government policy to boost domestic demand and the Chinese government before the Chinese government to cut import tariff policy response.

Price adjustment involves for amore Pacific Corp amore Pacific Group early entry into the Chinese market group four brands provided snow show, LANEIGE Lange, Innisfree Innisfree and Alice house Edith house as early entry into the Chinese market mamonde due to all products made in China, so it was not involved in the price adjustment. As for the two two brand IOPE Aino Bi and Ryo Lu, the company in an interview with sina finance and Economics said before a brand after the policy issued in June to open China's first store, tariff factors have been considered, and Ryo Lu Xihu brand and non involved tariff reduction of skin care category.

In the four brands of the price that LANEIGE price range is the biggest, the product of the average price of rate as high as 12%; Innisfree Innisfree followed by 8%, provided snow show the average price of 4%, and Alice house Edith house average price of 3%.

Before the amore Pacific Corp. amore Pacific Group announced the details of the price adjustment, the company in the policies of the Chinese government may 25 announced three days after 28, has released the price adjustment notice, but the announcement does not involve any details, and the statement is following the June 23 EST Poincar e Lauder cos. Inc. NYSE:EL United States Estee Lauder group announced the price cut to detail the second clear the price and release of the implementation details of the beauty giant. French beauty giant L 'or' al SA L'Oreal Group Department in China on May 26, is issued a statement, said will be lowered most imports of Chinese products price, to encourage Chinese consumers to buy, while suppressing the spread of gray market prosperity, but has not announced the specific details of the price adjustment, and warned consumers not to expect too much. Therefore, the industry speculated that price adjustment effect.

Amore Pacific Corp. amore Pacific Group the momentum of development in the Chinese market has overshadowed the European cosmetics giant, industry analysts Tang Xiaotang said mainly due to the Korean culture and tourism to Korea Chinese consumers surge of support, also South Korean cosmetics closer to Chinese consumers skin, convenient use and friendly also stimulate the Chinese consumers to buy.

According to the forefront of Chinese network data, amore Pacific Corp., amore Pacific Group shares so far this year soaring 94%, under the difficult situation of the global consumer goods industry collective malaise, amore Pacific Corp. amore Pacific Group as the representative of the Korean skincare group set by Chinese consumers to stimulate the outbreak. According to data from the Korea Tourism Organization South Korea Tourism Organization in 2014 from Chinese tourists growth 42% to 6.1 million, according to Daiwa hire analysts iris Park in March released report shows to Korea Tourism of Chinese consumers more than 70% of the shopping budget is spent in the purchase of cosmetics in Korea! 3

(original title: July 15th average price reduction, 3%-12%)

Editor: Wan Wan