2015-07-10 14:30

 

Skin care brand price surges struck amore four channels synchronous adjustment

 

[CNDSN7 July 10 hearing] (Hangzhou Daily) recently, Korea amore Pacific Group issued a statement said it would adjust its snow show, Innisfree, Lange, Edith house four part of the brand products in China's retail price, brand average price range is 3% - 12%. The price adjustment in July 15th from the department stores, brand stores, cosmetics stores, electric business platform and other channels simultaneously implemented.
Imports of skin care products this month ushered in price cuts
Yesterday, the reporter called amore Pacific company responsible person that, overwhelmed brands have to adjust prices, its four product brands reduction is not a. The Lange depreciate range is the biggest, the average price of 12%; snow show the average price drop to 4%; Innisfree the price drop to 8%; Edith house average price of 3%.
Of star products, for example, "snow show Zi Ying ginseng condensate extraction Huan Yan repair cream", the original price of 1680 yuan cut price of 1580 yuan; Lange night repair sleep mask "from 230 yuan down to 195 yuan; Innisfree green tea seed essence moisture essence cream from 210 yuan down to 190 yuan; Edith house full of water collagen Qing coagulation stretch cream from 158 yuan fell to 152 yuan.
Amore Pacific Group of the price adjustment is July 15 in all department stores, brand stores, cosmetics franchise stores, such as electronic business platform of the channel synchronous implementation. Hangzhou intime shopping mall Lange, Innisfree, snow show, house of Edith counters goods will also be on the 15th implement new price tag. Fell between 11%-23%.
July, is the time to focus on the price of imported skin care products.
Yesterday, the reporter in the shopping malls of Estee Lauder, Yue source of wood, MAC, Bobbi Brown, brand counters visited found counter commodity prices have been updated, such as Estee Lauder 30ml little brown bottle of essence from 660 yuan price to 590 yuan, Yue source of wood products star Wei, Ganoderma lucidum Hwan can fine vasu 50 ml down 200 yuan, a decline of up to 23%. In Estee Lauder, La Mer's flagship store, the new price propaganda page has been launched.
Estee Lauder group's price cuts include Estee Lauder, Clinique, La Mer and other 7 brands, the price is about 10%, the price of some products more than 20%. July, Estee Lauder in Chinese market all the skin care and make-up brands, including Estee Lauder, Clinique, sea blue mystery, Yue source of wood, MAC, Bobbi Brown and men's skin care brand lab series, has the full implementation of the new price.
The initiative to cut prices only to retain consumers
The reporters found that in the statement of the adjustment of the prices of Estee Lauder group, amore Pacific Group, invariably referred to, the adjustment to support the government to reduce tariffs and boost domestic consumption related initiatives. But some industry insiders believe that the lower the price is not only in response to tariff policy, but a long-term strategy in a customer relationship management, spoken parts in an opera is to cut prices to attract Chinese consumers.
Reduce the price of imported goods to attract consumers, showing the good intentions of the brand.
Right now, for example, amore Pacific Group in China's total sales of seven brands, when a reporter asked, why brands mamonde not in the price list, amore Pacific Group said all dream makeup products all in China manufacturing, is not imported, so there is no makeup is included in the price list. "Only choose the price of imported products" is also from the side to confirm the commitment to cut prices.
In the outside world seems to, these cosmetics giant the reduction, but from the cross-border business, overseas tourism behavior of forced because in Huaye performance growth slowdown and thus have to "put a lower figure", adjust entering China pricing strategy.
"A little bit of tariff is still far from enough, if the brand does not take the initiative to cut prices to retain customers, we will choose overseas purchasing." The idea of Ms. Wang, Hangzhou also represents the voice of the sea Amoy family.
Journalists have also compared some products prices, Estee Lauder special run repair muscle essence through dew 50 ml of network purchasing price most 600 yuan, excluding freight, and after the price adjustment of domestic shop price 850 yuan; Yue source of wood products star Wei, Ganoderma lucidum Hwan can extract (50 ml price after the price of 680 yuan, purchasing price of about 550 yuan. "Count the freight, now seeking to buy cosmetics and in the local shopping malls buy price difference between the two," Hangzhou Wang calculated brushstroke Zhang, "if you encounter shopping Fanxuan activity, is also more cost-effective, and not have to wait to buy on sb's behalf so long." 3
(original title: skin care brand new round of price surges struck amore four channels synchronous adjustment)
Editor: small Shen