Ministry of Commerce and industry and commerce to start the revision of the ＂direct management Ordinance＂

2015-07-10 14:26

China Direct Selling News > Reporte corporativo > Domestic enterprises >

[CNDSN7 on the 10th of news "(CNR net Yi Jue Wang mengyan) 90 buses full of 4500 people tour through Holland, 110 flights sent 1.27 million traveled to Thailand, the luxury cruise ship loading 8000 people with the tour of South Korea, to 6500 Tianjin Tiens Group Tours of nice... Since the first half of the year, these initiated by the Chinese direct selling company shocked the world travel plans, China's direct selling enterprises again pushed public attention to the front desk, a time appraise mixed, which cause the tables, but can be sure, collective repeatedly extravaganza is this industry development present situation dictates.

Two regulations, leading the industry into a mature period

"Last month, there are five companies to obtain direct sales license, and before a long time or even a home are not approved. National regulatory level for the release of direct selling industry has accelerated the signs." Tiens Group Chairman Li Jinyuan excitedly told reporters CNR financial network.

"Since the 2005" direct management Ordinance "and the" Prohibition of pyramid schemes Ordinance, "two regulations promulgated, has ten years, the direct marketing played a role in regulating and guiding." Li Jinyuan said that direct from the disorder, the transition period, and then to the standard, and now has entered a mature period.

Direct sales to China is "exotic", foreign direct selling companies since 1990 landed in China market is has been close to monopoly attitude dominates China's direct selling industry first tier and second tier. The advantages of foreign investment enterprises is the full range, not only in the way of business and management mode to lead the trend, but also in the industry constitute an absolute advantage.

Since entering 2013, the situation of foreign investment enterprises has been broken, and the dominant position of Chinese local enterprises has gradually shaken the foreign investment enterprises. From the number of view, as of the end of 2014, domestic enterprises have reached 26, more than 22 foreign companies. Tiens Group Vice President Yan Yupeng of CNR Caijing reporter said: "now domestic enterprises to increase in scale than foreign-funded enterprises, and domestic enterprises to enhance the speed faster than the foreign capital is to the second echelon marching."

Improve the image, experts say the need for positive energy

Along the way is not plain sailing, due to pyramid schemes often appear, direct marketing industry's public image has been implicated. Lingyun, President of the anti MLM volunteer alliance in CNR told Caijing reporters said that direct selling enterprises to change the public image, the courage to shoulder social responsibility, strengthen the development and upgrading of products. For the community to contribute positive energy, charity is a very good direction.

In this regard, many direct selling enterprises will benefit from the past elective course into a compulsory course, increasing investment, to the community to spread positive energy to reshape the image of the industry. Li Jinyuan told reporters introduction, Tiens Group on investment in public welfare undertakings has formed a three benchmark project, with China foundation for poverty alleviation will cooperation programmes for the poor, children's eye project and universal love school construction.

"Product quality and internal management of enterprises is the direct selling industry 'vital', a part of any appear irregularities will affect the overall situation." Li Jinyuan said, Chinese direct selling enterprises not only have the standard GB standard products, product quality control is very strict. Once China exports to Nigeria are required to undergo drug Tiens detection, qualified only after the release. Tiens is planning to build Tiens International University, school to create a platform for the International Federation of University, improving the conversion rate of the medical scientific research achievements in the field.

In addition, Tiens Group entered the more than one hundred countries all over the world, were included in the national industry association, is to do contract compliance, "accept the supervision and restraint of laws and regulations, compliance, the direct selling industry in order to reject the dross and orderly development."

Industry development welcome air outlet, the regulatory caliber also need to relax

The industry needs to regulate the development of laws and regulations, and the laws and regulations of the time due to the need to make adjustments. Yan Yupeng admitted, on the direct selling industry two regulations indeed have the place needs to be improved. First, the direct sales of the legislative branch is the Ministry of Commerce, but law enforcement department is the industry and commerce, and the adjustment between the ministries and the coordination mechanism between the ministries need to adjust; second, strict supervision of the industry. Now the direct selling enterprises each to a new area, need to apply for re direct selling license of the new regional, the procedure is very complex; the third, expressly provided for in the regulations, direct marketing can only be sold five categories of products, including health, beauty, a small kitchen, health food and other. Whether the region and product categories can be appropriate to let go. In addition, the current regulations, the region to carry out business in the county level must set up a line of business outlets, which caused a great cost to the enterprise.

Yan Yupeng revealed that the Ministry of Commerce and the State Administration of industry and commerce are aware of the limitations of the regulations are starting to modify the agenda. From the last century to enter China in the 90's to 1998, a comprehensive prohibition of pyramid schemes, and then to the two major regulatory regulations promulgated in 2005, direct sales in china. And recently, Li Keqiang, premier of the State Council on the executive meeting of the State Council pointed out that the future our country medical health industry focus on the development of will from to treat the main switch for prevention, is expected to 2020 China's health industry scale will reach 8 trillion yuan, big healthy industry blue sea has now, the direct selling industry will usher in tuyere. 3

(original title: the Ministry of Commerce and the General Administration of Commerce and industry are starting to revise the agenda of the "direct management Ordinance")

Editor: small Shen