[CNDSN5 April 21 hearing] (Hunan daily direct selling is a kind of new commercial sales mode, sales of this model can not only presses high technology to transform to productivity, and can effectively resist the fake and shoddy products against consumer interests. It through direct sales staff to construct the network, through interpersonal communication, their products directly to consumers, reducing the intermediate links of circulation, reduced the enterprise cost, to help consumers and marketers. The last century, this model has been enjoyed by foreign enterprises in China "patent", in recent years, with the promulgation of the "direct management Ordinance" and other laws and regulations, economic environment is optimized, country name, province famous direct selling enterprises gradually developed, creating benefit, promote employment.

Eighteen, the third party's Fourth Plenary Session of advocating public entrepreneurship, innovation. 2015 central economic work conference stressed the policy should be wide, create a conducive to the public entrepreneurship, the market's main policy environment and institutional environment for innovation ". Xi Jinping, general secretary of the Central Committee held a deep restructuring of the twelfth meetings and stressed to co-ordinate the promotion of technology, management, branding, organization, business model innovation ". In this context, direct this new business model will be in the domestic market.

2013, the provincial people's government issued a document number 26, to encourage tea leading enterprise innovative business model, go direct way. Policymakers in our province, looking to see, as a big agricultural province, Hunan Province to accelerate the transformation of agricultural province, we must change the mode of agricultural development, increase the agricultural reform and innovation, to speed up the modernization of agriculture, which is this year, the central document in righteousness. I think: the circulation of innovative agricultural products, is to achieve the above objectives.

Cite two examples, the Anhua dark tea is in our province has a long history, the infamous characteristics of traditional products, but used to rely on traditional sales, tea farmers are unsalable. Tea cheap inevitably hurt farmers, a large number of tea tree was chopped, tea industry destroyed, but also caused the destruction of vegetation, soil erosion consequences. Hunan Hualai Biotechnology Co., Ltd., bold to direct mode into black tea sales, just a few years, quickly opened the market of Anhua dark tea. The tea company in 2014 sales of nearly 1500000000 yuan, taxes of nearly 50000000 yuan. Can be seen, a sales model of innovation, we can save and develop a traditional industry, you can bring a live party economy, with a rich party farmers.

Another example is Hunan Yi Kang biological technology Co., Ltd. is a home has seven invention patents and three famous trademark, and is included in the national Ministry of science and technology innovation fund construction of high-tech enterprises, this year in the central encourage inspired by the policy innovation, bold and innovative sales model, marketing performance soon appeared a historic leap.

Based on this, province direct sales and store sales Association last year the United "Hunan Daily" opened the "ambition can sometimes" special report. Popularization of knowledge of the laws and regulations related to direct sales, and through in-depth lvzhiyun, Yandi and a number of direct selling enterprises, truly and objectively show their production and business processes, and entrepreneurial dreams and efforts of the researchers, through this a series of reports to the broad masses of the people began to understand how straight pin, approved direct, so that consumers from the direct selling industry by "smoke and mirrors" into support and advocacy.

This year, province direct sales and store sales association and and "Hunan Daily", "Xiaoxiang Morning News" and other mainstream media together to create a column, is to promote the positive energy of the provincial sales industry, and the direct sales of this new business model, in order to speed up agricultural industrialization in Hunan add new momentum.

Admittedly, Hunan's direct selling industry compared with other provinces, is still in its infancy, it is inevitable that there are some non-standard places, such as some enterprises or for instant success, or poor management, in the process of product sales, there have been exaggerated propaganda phenomenon, this needs us to the relevant functional departments of the correct guidance; on the other hand, for some excellent direct selling enterprises, after investigation and verification based on, should stand in accelerating the development of new kinetic energy of economic development, promoting rapid economic development in Hunan, the advocating, both for their transfer positive energy, and supervise their production and business activities. 3

Editor: Wan Wan