CNDSN2 month 16 days [] (selling 100) India's largest Direct Selling Company Amway recently reiterated that the company maintain unchanged in electronic commerce is not allowed to sell their products stand.

During the launch of the new product, Amway CEO Sundip Shah said: "we sell products only through ourdistributors, currently there are no plans to use the mode of electronic business affairs, our main strength is the word of mouth." Such as Amway, Tupperware, Ou Ruilian and other Direct Selling Company had earlierissued a notice, requirements of Flipkart, Ebay, Snapdeal web site to stop selling their products.

In Amway's business model, free registration after sales product directly to the customer, the Commission earned. In fact, the general population in 1500000 Amway distributors is to buy discount products and become distributors.

But recently, this family never advertise company made a substantial change in strategy, was now planningthrough print ads, television advertising and digital marketing "actively promote" to increase the company's brand reputation. "At present, in order to customers before the promotion in the distributor, let customers know our brand, we have an annual advertising budget." Shah said.

Amway started business in India in 1998. Now the 10000 areas of 80 cities in India, with 145 offices and 65 warehouses. Its competitors including Ou Ruilian, Herbalife, AVON and Modicare. India's direct selling market value estimated at 72000000000 rupees, to 2025, the market is expected to reach 645000000000rupees.

Amway in India recently introduced the Nutrilite pure plant protein products. The company is taking active measures, plan in 5 years will be increased to 18000000000 rupees Nutrilite brand value.

In 20013 -2014 years, Amway sales fell 8%, net profit fell 20%. Shah be attributed to India's overall economyslowed and the company is currently in the stage of integration. He thinks, the company will return to twodigit growth in two years. *

(original title: India Amway reiterated that does not allow the sale of electronic business affairs)

Editor: small Shen