CNDSN1 month 13 days  (chinanews.com) belongs to a hundred years of Lee Kum Kee Group, family enterprise, LKK Health Products Group uphold the forever the entrepreneurial spirit, the main herbal health products, after 22 years of rapid development, now has the core brand infinite brand value reached 36889000000 yuan.

Recently, sponsored by chinanews.com and Chinese overseas Chinese network "looking back at the 35 anniversary of overseas Chinese" series enterprise visit activities third station into the infinite (China) Co., Ltd. This activity invited China business times, health times, China business newspaper (blog, micro-blog), Nanfang Daily, and the light network, China network, China economic net, Sina, NetEase 13 mainstream media a number of senior journalists involved in reporting.

It is understood, Lee Kum Kee Group from the production of oyster sauce rich in 1888, Lee Kum Kee founder Li Jinshang in Guangdong Zhuhai take the lead in the invention of oyster sauce, and began making sauces business, in 1920 the second generation of the Lee family members of Mr Li Zhaonan's efforts to improve the production and improve the quality of products, make the oyster sauce and shrimp paste sold in every large city in North america. In twentieth Century 70 in the early 1980s, Lee Kum Kee third generation successor Mr. Li Wenda as chairman, bold reform and renewal of equipment, increase the varieties, adjust the price, an expanding market, design new enterprise trademark and packaging of goods, quickly established a reputation at home and abroad sauce Kingdom, truly achieve the "Chinese place has the Lee Kum Kee products".

Chinese space food quality has always been with a reputation for severity, Lee Kum Kee sauces have continued with the God nine, ten gods of heaven, in Tiangong-1, realize "the place where no one has Lee Kum Kee products".

Diet and health as health factors especially pay attention to the modern people. The development course of Lee Kum Kee Group in more than one hundred years is not only to make the sauce, the spread of food culture, as early as in twentieth Century 90 years, Lee Kum Kee Group insight into the huge potential in the Chinese herbal medicine health product market, determined to develop herbal health products, health and cultural dissemination.

In 1992, uphold always entrepreneurship Lee Kum Kee Group established LKK health products group, herbal health products main business, with "infinite" as the core brand, its members have infinite (China) Co., Ltd. infinitus (Hongkong) Co., Ltd, infinite pole International Limited and infinite (Malaysia) Co., ltd..

According to LKK health products group senior vice president Yang Guojin introduced, the headquarters is located in Guangdong Guangzhou infinitus (China) Co., Ltd. has R & D and production of infinitus health food, heart Weiya skin care products, Cui Ya skin care products, personal care products Ya sik, for a good Home Furnishing activities, enjoy e health activities such as the five series, the six major brands, 116 products.

After 22 years of development, "infinite" brand to achieve the three leap. In 2014 by the world brand laboratory (World Brand Lab) China released "500 most valuable brands" list, "infinite" ranked forty-sixth, brand value of 36889000000 yuan, is the brand valuation in 2011 year-on-year growth of nearly 1 times, more than in 2005 an increase of nearly 4.6 times. *

(original title: inheritance hundred family corporate entrepreneurship infinite brand value 9 years to add 4.6 times)

Editor: Blue