2017-10-23 14:39

 

Why is pyramid selling the strongest enemy?

 

[direct reporting network Beijing on October 20th news] (surging News) speaking of MLM, can be described as "an object of hatred, people cry". In recent years, the industry and commerce system and the public security organs have been increasing the crackdown on pyramid selling, but pyramid schemes have not disappeared from our lives. Why does pyramid selling become the "small cockroach" that we are fighting around? How to eradicate the survival of MLM?
Be vigilant! MLM wear new clothes"
Circle of friends is a derivative Shuabing high profit? The Internet encountered from time to time "click" rebate "? With the development of Internet and social media marketing, also put on new clothes".
Form change. And in the past we are familiar with selling goods, "pull the head", the control of personal freedom and forced the development of offline MLM old methods compared to the State Administration for Industry and Commerce (Competition Law Enforcement Bureau Chuan Office) of the relevant person in charge of the pyramid form is changing. The past is the commodity, now is virtual concept, with "capital operation" and "chain sales" and "electronic commerce" and "original stock investment funds offering" under the guise of engaged in marketing activities, even if there is only as a kind of props.
Pattern diversity. In addition to the pull the head type remote aggregation MLM, network marketing is quietly growing, has the characteristics of rapid expansion, no region, more concealment etc.. As of 2012 destroyed the Jiangxi wonderful life large prominent cases, the survey found that in May 2010 more than 7000 yuan to pay the entry fee of the marketing staff of 2818 people; by April 2012, sales personnel will reach 120 thousand people, the development speed of geometric multiplication.
Renovation of means. "In addition to the previous use of violent coercion to deal with cheated people, now is mostly to adopt family warmth management, gradually tempting to submit." The responsible person said, "they will be cheated to different places after the first general is someone to play with, life was warm and caring, with change you, so that you have a sense of identity, began brainwashing training, make a step by step into their carefully designed trap."
- strong concealment. The marketing personnel to live together, it is very easy to find these people in the marketing staff. Now MLM organizations are more dispersed in the unit living, especially MLM organizations leaders are mostly off-site command, it is difficult to find. At the same time, the use of modern communication tools to strengthen close contact and control, some offline only through the network contact online, have never seen the line surface.
Why is pyramid selling repeated frequently?
Like a pyramid, but why there are a lot of people trapped by magic, inextricably bogged down in?
Analysis of Professor Miao Yuexin of Central University of Finance and Economics Department of marketing, one of the important reasons why MLM lvjinbujue lies in some illegal pyramid selling organization embezzle the legitimate direct selling name, apply the operation form of the direct, easy to confuse people. Ordinary people are not able to distinguish between direct marketing and direct marketing, so the illegal pyramid scheme is difficult to be recognized by the people in form.
The person in charge of the administration of industry and commerce, marketing is an elaborate hoax, organizers are often under the banner of "country, lied to secretly support", and even forged documents, appears to increase the credibility of highfalutin. For example, telecom companies are vigorously promoting 4G business, it was used by some MLM organizations.  Henan Zhengzhou City MLM Gang "4G" to promote China Unicom business name, open online mall, claiming that members pay 9999 yuan dues to become a member, and then use the site to confuse the membership offline payment rebate.
Secondly, the organizers of pyramid schemes well versed in some people dream of "overnight", eager to get rich mentality, to realize the control to the spirit of participants, frequent offline brainwashing classes ", to find some so-called successful talk about his" experience, let the unidentified build up the family fortunes "participants envy, and strive to emulate. Some use of friends circle MLM line often "sun" their own high income, in order to become offline "learning example", continue to encourage its continued development offline.
From the perspective of MLM participants, because these people have to pay a certain "entry fee", even if some people see through the scam, but because of the "input" has not been returned, in order to get the money back, they began to Chuaizhuo understand confused, to cheat more people, some even deceive relatives and friends.
Eradicate the living soil of pyramid selling
How to eradicate MLM survival soil?
Miao Yuexin believes that the most important thing is to increase the publicity of legal publicity, so that people know what legitimate direct selling, what is illegal pyramid schemes. At the same time, direct selling enterprises should consciously abide by laws and regulations, do not touch the ball, avoid enterprises involved in illegal pyramid selling, or be used by MLM organizations.
The head of the industry and Commerce Bureau said that we should establish and improve a long-term mechanism to combat illegal pyramid selling. The fight against pyramid schemes comprehensive management evaluation as the "total starting point, continue to improve the evaluation mechanism and measures of prevention and control, develop more targeted against pyramid schemes annual comprehensive management appraisal standards, promote the country to establish, improve and implement the prevention and control measures against. Strive to use three years, so that 80% of the county level cities beyond the city to achieve no MLM city goals. There are 98 cities that need to be focused on regulation, strengthening regulation and key prevention and control by the 12 departments of the General Administration of industry and Commerce and the Ministry of public security. 70% of them have reached the goal of no pyramid selling.
For the increasingly rampant network marketing, the State Council Development Research Center of market economy research institute, Ren Xingzhou suggested, because the network marketing of wide distribution, strong concealment, rapidly changing, the government supervision departments should make full use of information technology and big data to enhance the ability to combat pyramid schemes.
SAIC said it will actively explore the establishment of network marketing monitoring and analysis mechanism of MLM organization operation mode, direction, flow of funds website establishment, personnel to join and participate in the process of personnel and a number of scientific evidence to realize monitoring, timely find clues, coordinate the investigation, to curb the momentum of the spread of network marketing. And we should give full play to the role of the industry and commerce system in combating pyramid selling and regulating the direct selling information system, and play its due role in the conduct of command, the distribution of clues and the analysis of data.