[news] September 14th Beijing reporting network (double channel marketing enterprise incubation) with "good service to Metamorphosis" known for sea fishing, brush news recently traced Houchu rats scurrying, dig sewers garbage Hot pot colander burst circle of friends. After the incident was exposed, the bottom of the sea "service myth" image collapsed instantly. Many netizens message said unacceptable: "queuing so long, actually eat such dirty things", "later on the seabed fishing shadow."". Some users said that "sea fishing all the way, I'm afraid other worse", and pointed out that all direct sea fishing, no stores, most of the ingredients have their own planting base, have their own logistics center, radiation all stores, the sea is a sanitation standard, and a lot of food the shop is in the sea food and ingredients.

But the sea fishing in 25, immediately issued a statement, which did not avoid any health problems, or not to shirk their responsibility to defend themselves, but sincere bow to apologize, and point out the naming of the responsible person, while clearly won't let this employee back pot, but the problem of system. The "sea fishing" sincere, open and rapid response, quickly changed people's point of view, access to the netizens and the media a high point praise, and quickly defuse the image crisis. And the attitude and manner of the public relations crisis of the "submarine fishing crisis" is also of great reference significance to the direct selling enterprises. Enterprises hard to build up the brand and reputation suffered damage, in the face of sudden crisis, direct marketing companies how to deal with it?

Prompt response

When a lot of direct selling enterprises first problem was broke, the enterprise is often taken to avoid the attitude of hope can cover up or do not respond to the way to influence the fade of this thing, let this thing quietly past. However, this is the worst way to know. In the age of Internet media, the best public opinion on public relations in crisis is 6-12 hours, to respond to the public and to show one's position. Since then, you need to constantly state the event handling process and give the processing result in the shortest possible time.

Take the initiative to take responsibility

Enterprises and their relevant leaders, only in the first time of the crisis, through the initiative to stand out and assume responsibility, rather than busy dealing with prevarication, and even find employees or "temporary work" out of the pot. No matter what the enterprise is about product quality or customer service, it should be so. In times of crisis, the courage to bear responsibility to save the brand more than shirk responsibility.

Event reflection, positive response

Corporate reputation serious injury, the first step: the crisis public relations to stand out immediately to make a sincere apology; the second step: to win the trust of the public, enterprises must make the corresponding action in the first time, let the public see real change. Only by taking effective actions can the crisis be cured, and the corporate image can be fundamentally reversed.

Strengthen product supervision

Product is the key to the success of enterprises, but also the fundamental brand building. The supervision mechanism of brand management is particularly important, industry & enterprise investment incubator platform for enterprises to develop their own "business model", "channel construction and management mode", "product sales mode" and "late enterprise investment products", "national assembly order model market partner recruitment mode", open up the business online and offline channels let the enterprise, full channel marketing, sales channels, the rapid increase in product sales.