2017-07-20 15:45
Focus: from the end of 2017 three ＂pseudo direct mode
[straight net Beijing July 20th hearing] (China Quality 10000 miles) "pseudo direct marketing" is the direct selling industry public enemy, to the direct selling industry image overall cause bad influence. This article starts from the three most pressing pseudo direct selling modes, namely, tourism direct sales, consumption rebates, funds and original stocks. Designed to remind consumers to polish their eyes, look at the purse tight.
Now, with the increasing number of direct marketing teams, the volume of direct marketing is increasing year by year. The relaxation of the country's direct marketing policy, more and more people began to pay attention to the direct selling industry. However, there are some enterprises under the banner of "direct selling" banner began to discredit the direct selling industry. They promote free travel, overnight wealth, consumption, all back and other attractive models, these patterns are flashing behind the "direct marketing" shadow, but this is not really direct marketing, known as "pseudo direct marketing."".
Model 1. Direct travel
"Only pay 3400 yuan to register as a member, you can join the global travel club, then pay 380 yuan per month membership fees, you can enjoy low-cost global Dream Tour, the development of members can make money, free travel". Has been called a "WV Dream Tour" of the travel agencies in the circle of friends, micro-blog and WeChat major social networking platform shuabing. This so-called tourism direct marketing institutions, whether it is direct marketing or pyramid schemes to become the hearts of consumers?.
It is understood that the "WV Dream Tour Travel Agency in 2014 began to rise, at present in a number of domestic city is developing rapidly, the member of the team is difficult to count, Beijing Huacai, coral systems are among the more famous WV team members, the number of hundreds of thousands. And these members are through WeChat and other mobile social platform to attract new members, the development rate is amazing.
Although the "WV Dream Tour" has many members, and has always claimed to be "direct marketing enterprises."". But the head of the administration of supervision and administration of the State Tourism Administration said that there was no approval for a tourism direct selling enterprise in China, and there was no such plan in the near future.
From the official website of the Ministry of Commerce announced the direct selling enterprises, as of July this year, a total of more than 90 enterprises to obtain a direct selling license, and the Ministry of Commerce in the direct selling industry management system and there is no "WV Dream Tour", world ring brigade group name, not even any tourism nature of the company.
According to the "direct selling regulations" and the Ministry of Commerce, the State Administration for Industry and Commerce in 2005 seventy-second announcement, to apply for direct selling enterprises, need to have 20 million yuan deposit, the registered capital of 80 million yuan, in Chinese, need to have production conditions; direct selling enterprises can direct sales of the enterprise products and its parent company or holding company direct selling products, products include: cosmetics, health food, health care equipment, cleaning supplies, kitchen utensils, small household appliances and other six categories, direct selling products should comply with national certification and accreditation, or mandatory standards, the tourism industry has not yet entered the direct selling business scope.
At the same time, the Ministry of Commerce has also made clear explanations for direct selling and pyramid selling. Direct marketing is a legitimate business behavior, with the "single level" as the main feature, through face to face way to promote valuable products. MLM is illegal behavior, to "pull the head" "entry fee" and "multi level" and "team" as the main feature. Enterprises conducting direct marketing should obtain the "direct selling license", but the "direct selling business license" only shows that the enterprise is qualified to engage in direct marketing, not to distinguish between direct marketing and pyramid selling.
In this regard, some experts said that even if the "WV dream trip" previously advertised direct marketing license is being applied, but still can not operate before the application. Just like the travel agency's license, it is not possible to start business before claiming that it is now applying.
In fact, the rapid spread of "WV Dream Tour" has attracted the attention of many provinces and related departments in china. In November 12, 2015, the national industrial and commercial system of network marketing and monitoring the work of the forum, analysis of the "WV Dream Tour" and other network MLM cases qualitative and investigate the related problems, these schemes called to join the investment, provide services, actually pay an entry fee, pull the head of marketing activities, and marketing activities are such ingenious design, packaging temptation again, based on virtual reality, network media develops rapidly, and more people, this kind of marketing not only social harm and great influence, but also increased the difficulty and complexity of law enforcement. Even so, the meeting agreed that we must eradicate the "WV dream trip" and other network marketing.
Mode two, consumption rebate
According to relevant media statistics, the current domestic consumer rebate mainly includes: the charge entry fees, develop offline, team paid "consumer rebate"; do not charge entry fee, there is no team, but the development of offline consumer rebate; do not charge entry fees, and development of offline team paid "consumption three types of rebate.
The first is to use the "consumer rebate" in the name of members and participants to pay entry fees, or in disguised form to pay entry fees, relying on the development of offline profit. The other is through the website shopping platform and development line entities merchant alliance, business entity registered website alliance members to shopping after the intermediary service fee paid by the company to the company in accordance with the business, then the return policy to return.
In June this year, the CCTV news from the end of full back consumer scam, one named "all public" full back consumption platform claimed in this platform operation, join in businesses, consumers, and the platform itself can earn money, three parties to achieve a win-win situation. In the great temptation of interest, many consumers have become their own members.
However, the good scenery did not last long, and by December 28th last year, the value of love on the platform gradually dropped to zero. At the same time, the Guangzhou Tianhe police are eyeing this platform, after careful investigation Mopai evidence after the end of April, Guangzhou Shunde police unified command of the Public Security Bureau in Guangdong province "hurricane action" under the net, in one fell swoop wiped out this "all public companies".
After the investigation, just less than a month, in this platform for businesses to reach 5267 households, involving consumers reached 48505 people, from December 1st last year, the official opening of the project to the end of the month across the board collapse, just one month to absorb the amount reached 1 billion.
It is understood that everyone's public service model is to allow businesses to customers fixed proportion of the amount of consumption, such as 24%, 12% or 6%, to the platform to form a pool of funds. On the consumption of 100 yuan, 24 yuan to the business platform as an example, the platform will be returned to the pool stage consumer 99 yuan, one yuan to do public service, and business profit to 24 yuan platform, will also be returned to the stage of business a total of 23.76 yuan. For businesses and consumers, basically no loss, on the contrary, can make an additional profit.
Facts have proved that the "public welfare" this consumer rebate is actually the operation model of Ponzi scheme, using the funds absorbed by the latter members to cover up the front. In this mode of operation, in any case, there is no way to allow all investors to get all the rebates, such as, once the follow-up no investment, the platform will be no money to the front of the rebate. And brush list, it has become an important channel for all public welfare platform for access to funds.
Even if the government crackdown continues to improve, but consumption rebate mall unabated, anti - increase, tricks. So, why is there such a strong vitality of consumer rebate scam? First of all, the "rate of return" is higher and higher, the temptation is growing. The use of people for cheap weaknesses is the trick of such scams. As the competition becomes more and more fierce, the rate of return has gone up. A dozen years ago, the "value of consumption", "rate of return" is generally around 60%, and now the various consumer rebate website slogan is "your consumption, I return money, zero cost" shopping "consumer how much return", "rate of return" has become the standard of 100%.
Secondly, there are more and more communication channels, and the influence is more and more big. More than ten years ago, the relevant operators mainly through newspapers, radio, television and other traditional media publicity, the impact of the audience is relatively limited. Today, in addition to relying on traditional media, the relevant operating companies through WeChat, micro-blog, APP and other mobile Internet publicity, attracted more extensive crowd.
Once again, the relevant legislation is lagging behind, administrative regulation measures are not unified, and the intensity is small, this is also the most important reason. Low consumption rebates are legal promotions, and comply with the law. But for high consumption rebate regulation, including preliminary review, the main qualification approval, there is no clear legal norms. As a result, it is difficult for all administrative departments to take effective and effective regulatory measures for such operations. Finally, often after the "makers" crash, the government takes the lead to clean up the mess.
Mode three, capital disk, original stock
With the rapid development of Internet banking, money is not what new things already set, such as the early capital disc notorious repute "1040 project", also has the name of "western development", "capital" and "chain" under the banner of the MLM offsite. Today's funds, basically parasitic on the Internet, in the "network financing", "original stock", "all chips" and other names under cover of development. The openness and invisibility of the Internet provide an advantageous shelter for the development of the funds.
Especially continued to stir bitcoin, so many people believe that the virtual currency can rise quickly, with "virtual currency" as the name of the pyramid spread relatively large reputation such as "star currency" "Eurasian currency" "treasure coins", "Mark money" speculation "new concept", "zero risk blowing drum" here, pull the head.
According to relevant statistics, more than 80% of the funds disc from the international "cheat", with their "high yield investment" the temptation to target some people "greed, pain" mentality, transform form ceaselessly, launched a new site, the new site will shut down the old disk, each with a variety of temptations, let propaganda content trusting people, attract some thinking flourishes all day.
Disk funds have been repeatedly exposed by the media, why can deceive people? It is understood that the pre funding scam disc in order to stabilize the "investors" would give cash support, soaring day between the rate of return several times, the "investors" this time "disc burst with joy," few people mention now, the opposite is added when the wheel input saturation close to balance, the main purpose of disc funding, "cheat and manipulation" will "stop throw cash funds". At this time, the platform will be kept pending "natural trading" state, investors can not withdraw. "Disk owners" in order to stabilize the plan, another higher profit "new plate" started, "disk owners" in the "new plate" before the start of the harvest benefits. At this time, investors will have to seize the opportunity, once again put "the loss of fishing back" thoughts and actions, again involved, until the meltdown, toawaken.
Each launch of a new site in the early market blank stage, in order to improve the illusion of "surge speed" to attract investors, they have to sell millions, even billions of billions of yuan yuan. The virtual currency, at the same time, in the early 20% "most participants to playback by cash withdrawals, earning cash the success of" disseminator, will be able to recruit more investors. In this way, investors' real gold and silver 'set in the "plate", and other 80% funds through various channels wash out.
The above is not difficult to see that the disk in finance, opened capital equity, the congregation raised these "tall" coat, you will see the "deep routines", but the routine, or cannot do without a nature -- a Ponzi scheme.
The Ponzi scheme essentially involves paying the investors of the latter round of investment as an investment income to the previous round of investors, and so on, so that more and more people and funds are involved. In theory, Ponzi schemes can be rolled round and round indefinitely, but after all, investors and funds are limited, and when investors and funds are unsustainable, Ponzi schemes must collapse.
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