[straight newspaper Beijing March 16 -- ("China's direct" Sui) please professional managers, and adhere to the high-end brand route, canai in China's direct selling business really a bit out of the ordinary.

On November 22, 2015, Jiacai Technology Co., Ltd. (hereinafter referred to as the canai) China's direct selling market to start the General Assembly held in the Guangzhou Gymnasium, the conference brought together from South Korea, Thailand, Malaysia and China's total of more than 9000 dealers. So far, this home six months to obtain a license, rarely appeared in the media industry enterprise officially opened in the domestic direct selling business.

Canai was founded in July 2010, registered capital of 80 million yuan, chairman Xiong Feng (Xiong Yinhe). The company formerly known as Guangzhou canai Spectrum Technology Co., Ltd., in June 2014 renamed Guangzhou Jiacai Technology Co., Ltd., to obtain a direct selling license, once again changed its name to Jiacai Technology Co., Ltd..

In Guangzhou, the direct enterprises to get together, Jiacai seemingly young and precipitation is not deep, but in fact, in early 1968 bear peak, but Yao Tang and Li Haiyuan is in Hong Kong founded the canai headquarters, full name canai (Hong Kong) International Science and Technology Development Co., Ltd.. The company is a comprehensive Multi-National Corporation R & D, production, operating as one of the business, involving biological medicine, textile, electronic commerce, tourism resorts, real estate, oil and other fields. Among them, but Yao Tang is also chairman of China Guangzhou Fuxin Investment Co., Ltd. sol is Beijing Guofeng source Investment Co., Ltd. and the joy of Guangdong Investment Limited, chairman of the board of directors.

The industry of the "outside" enterprises

Investigation by the reporter of "knowledge economy", although the canai before to apply for direct selling licenses hardly in media reports appeared, but from the beginning of 2010, often friends in "Baidu knows" platform asked "canai spectrum underwear is MLM or direct" this problem, see canai attempt to direct sales model has sometimes,.

However, in the direct selling industry, canai is regarded as the industry's "outsiders".

It is understood that in 1999 to enter the mainland Chinese canai, initially engaged in the apparel industry, set up factories producing t-shirts. After 2000, Jiacai has invested female sanitary towel industry, joining the introduction of baby Snoopy brand, Gu Guxiong, Korea make-up brand, skin care brand Roland Rosa and accessories brand LVV and fashion brand the ifong. Until September 2008, canai established Asia R & D center will be the development direction of the spectrum, the spectrum analyzer to high-tech market. The following year in March, the market of high-end spectrum canai body instrument, June 2010 underwear factory started production. The Ministry of Commerce approved the canai direct product, seven kinds of health care equipment also includes health function, underwear.

"Before 2009, Jiacai has focused on the industry chain." The market China canai area marketing director Huang Lihua explained that she was the first to carry out business dealers jiacai. "Even has been fully carried out direct selling business now, companies in the retail profits is considerable."

From 2009 onwards has been engaged in canai business dealers Xie Zhaopeng also said, "before our underwear sales channels is such shops like beauty salons, that were entrusted with the operation. To apply for direct selling licenses and foreign Jiacai Co., Ltd is a direct selling enterprise, but our team in addition to the part of the transformation set up a studio to carry out direct selling business still a large number of partners in retail. "

In addition, according to Huang Lihua and dealers, Jiacai "the real sales people is not much, Xiong Feng himself nor direct experience." In canai announced the list of six senior advisers can also see, in addition to the First Military Medical University epidemiology Professor Zhao Dajie has been involved in Guangdong Biological Technology Co., Ltd. founded, consultant Tan Zhongyuan is founder of underwear "Yazhu", and the remaining four is only high school professor, had no direct experience.

"Although there is no direct experience, but the bear peak did not invite professional managers to the trader's intention. In the industry, the friction between the company and professional managers are common, bear peak also worry about it, therefore, including South Korea, Malaysia and other domestic and foreign subsidiaries are is his own trader, "dealer Shi Chaowen said. Now the domestic market development is the first good business in Guangdong and Zhejiang and other regions or has just started, or is still blank."

For canai just to get the direct selling license, dealers think, more is to consider the name, is to let the team "shop + studio" model is more reasonable. "After all, the Internet people of canai products sales model of a disagreement, resulting in barriers exist in the operation of the shop, get a license after the company temporarily hasn't announced to give up the spectrum underwear retail channel."