[straight news network Beijing March 11 hearing (Qi Luwang) this morning, Liaocheng City Administration for Industry and Commerce of member of leading Party group, deputy director Luo Benjiang guest "the mayor's hotline 12345", the scene answer the calls from the public, on how to distinguish it from pyramid selling and marketing for the detailed answers. Luo Benjiang said, now many people can't tell what is marketing and direct marketing, direct marketing is actually by salespeople in the shop to get the product to sell, and each salespeople to sell to consumers of direct selling price of national unity.

Luo Benjiang introduced the difference between MLM and direct sales has the following six characteristics:

One is to see if there is no backing store operation. The output of direct selling products through the store, sales staff will by the enterprise sells the product directly to the seller.

The two is whether the product value, price is consistent with the value of products. Direct guaranteed product quality and value, the company relies on illegal pyramid selling products are of no value and the price is high.

Three there is no entry fee. A major feature of illegal pyramid selling is relying on the development of unrestricted line charge entry fees to survive. The direct sales agents in the headquarters there is a record, salespeople take goods in a nearby shop.

Four there is no return guarantee. Illegal pyramid selling products once the sales can not be returned, to return to customers or set obstacles. This is a completely different in the direct marketing enterprise. Any formal direct marketing companies will provide perfect protection for customers to purchase.

Five is the different revenue commission calculation method. Direct marketing practitioners income deduct a percentage from a sum of money will depend on the performance of the sales and marketing practitioners income deduct a percentage from a sum of money will is calculated according to the development of the line of the poll numbers. No matter how many people accept direct, everyone paid is exactly the same.

Six is engaged in direct sales staff with identity constraints. In accordance with the provisions of the state public officials, school students, active duty soldiers, teachers and doctors are not allowed to engage in direct marketing industry. In addition, the direct selling industry to be engaged in the industry and commerce administration department for the record, the personal information provided must be true.

It is reported that create no MLM City, Liaocheng this year the Department of industry and commerce, innovation forms of propaganda, through the development of micro channel, the microblogging platform, play public service ads, issued mobile phone text messages and online interviews and other forms, released MLM dynamic early warning prompt criticism of the fallacies of MLM organization. Give full play to grassroots organizations, industry and commerce, public security police station, continue to promote the propaganda and education to combat marketing into the campus, into community activities, and constantly enhance the ability to identify, prevent and resist marketing. 3

(original title: Liaocheng trade and Industry Bureau deputy director of the interpretation of direct sales and marketing differences

Responsibility editor: dust wind

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