[straight news network Beijing March 11 hearing (Qi Luwang) this morning, Liaocheng City Administration for Industry and Commerce of member of leading Party group, deputy director Luo Benjiang guest "the mayor's hotline 12345", the scene answer the calls from the public, on how to distinguish it from pyramid selling and marketing for the detailed answers. Luo Benjiang said, now many people can't tell what is marketing and direct marketing, direct marketing is actually by salespeople in the shop to get the product to sell, and each salespeople to sell to consumers of direct selling price of national unity.

Luo Benjiang introduction, the difference between direct marketing and direct marketing has the following six characteristics:

First, there is no rely on the shop to see. The output of the direct selling product is through the shop, and the sales staff will sell the products directly to the seller.

Two is whether the product value, price and the value of the product is consistent. Direct product quality is guaranteed and value for money, illegal marketing companies rely on products are often worthless and the price is high.

Three is the entry fee. One of the major features of the illegal marketing is to rely on unlimited development of the assembly line to charge entry fees to survive. The direct sales staff at the headquarters of the record, the direct sales staff in the nearest shop to get the goods.

Four is there no return security. Illegal pyramid selling products once the sales can not be returned, to return to customers or set obstacles. This point is completely different in the direct selling enterprises. Any formal direct marketing companies will provide perfect protection for customers to purchase.

Five is the income royalty calculation. Direct marketing practitioners income deduct a percentage from a sum of money will depend on the performance of the sales and marketing practitioners income deduct a percentage from a sum of money will is calculated according to the development of the line of the poll numbers. Direct selling no matter how many people have received, everyone is the same reward is exactly the same.

Six is engaged in direct sales staff with identity constraints. In accordance with the provisions of the state public officials, school students, active duty soldiers, teachers and doctors are not allowed to engage in direct marketing industry. In addition, the direct selling industry to be engaged in the industry and commerce administration department for the record, the personal information provided must be true.

It is reported that create no MLM City, Liaocheng this year the Department of industry and commerce, innovation forms of propaganda, through the development of micro channel, the microblogging platform, play public service ads, issued mobile phone text messages and online interviews and other forms, released MLM dynamic early warning prompt criticism of the fallacies of MLM organization. Give full play to grassroots organizations, industry and commerce, public security police station, continue to promote the propaganda and education to combat marketing into the campus, into community activities, and constantly enhance the ability to identify, prevent and resist marketing.

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