CNDSN February 27th news [] (economic information daily) sheep year on New Year's Eve, WeChat lifted the National Red Carnival feast. As the only WeChat together with traditional Chinese medicine enterprise, Kangmei pharmaceutical Limited by Share Ltd (SH, 600518) through the Spring Festival "shake the card voucher red" activities, in a week's time to realize online incremental 4000000 passenger trips. Increment about 4000000 passenger trips, if in the traditional way, to achieve through the entity shop, how to also take a few years, "red war" victory, further strengthened our confidence and determination Kangmei pharmaceutical build medical electric faucet.

通过微信红包活动整合实体店渠道资源，通过电商平台整合康美药业20万直销客户资源，通过即将开展的“虚拟药房”业务整合医院渠道和处方药资源，康美药业正依托多年来形成的中医药全产业链模式，“三管齐下”全面发力打造医药电商龙头。

Through the WeChat red activities integrated entity shop channel resources, integrate Kangmei pharmaceutical 200000 direct customer resources through electronic business platform, through the upcoming "virtual" drugstore business integration hospital channel and prescription drugs of traditional Chinese medicine resources, full industry chain mode Kangmei pharmaceutical industry is relying on for many years to form, "three pronged approach" full force to build a pharmaceutical business faucet.

400万增量客流带动终端销售

4000000 drive incremental passenger terminal sales

可以说，羊年除夕夜的微信红包盛宴，向人们展示了电商发展的无限“钱”景。微信官方数据显示，除夕当日，微信红包收发总量达10.1亿次。央视春晚当晚，微信携手众多品牌赞助商派出5亿现金红包，仅22时32分至22时42分，摇一摇互动就派出红包1.2亿个！

It can be said that the year of the sheep, WeChat red feast on New Year's Eve, to show people the infinite "money" business development view. WeChat official data show, new year's Eve day, WeChat red transceiver reached a total of 1010000000 times. CCTV Spring Festival gala evening, WeChat together numerous brand sponsors sent 500000000 red envelopes of cash, only twenty-two thirty-two to twenty-two forty-two, shake the interactive sent red 120000000!

今年春节期间，作为唯一与微信联手的中药企业，康美药业的“摇卡券红包”活动，同样取得了不俗战绩：送出累计金额超过1亿元的卡券红包；在全国重点参与省市共计送出700多万张优惠卡券，共约400万人次摇中红包。

During the Spring Festival this year, as the only WeChat together with traditional Chinese medicine enterprise, Kangmei pharmaceutical "shake card voucher red" activity, also made good record: red card vouchers sent the accumulative amount of more than 100000000 yuan; in key national participation provinces total sends out about 7000000 card ticket, a total of about 4000000 people shake in red.

据了解，目前已有不少顾客陆续到各门店兑换、购买相关货品。相信“春节红包”会有效带动康美相关产品的终端销售。

It is understood, at present many customers have to each store, buy the relevant goods exchange. Believe that "red envelopes during the Spring Festival" will effectively promote the terminal sales Kangmei related products.

在节庆期间，针对大众市场的线上电商推广效果相当惊人。某知名体育用品连锁店的公开信息显示，其网店“双十一”一天的营业额，大致相当于一家开在二三线城市实体店一年的营业额。

During the festival, the mass market online electric promotion effect quite amazing. Public information of a well-known sporting goods chain store display, the shop "double eleven" a day of turnover, roughly equivalent to an opening in the two or three line city store a year turnover.

康美药业强有力的供应链，则无疑使“春节摇红包”的活动成果更加坚实。据悉，在此次活动中，康美药业全国12个省市有近2000多家合作药店共同参与。

Kangmei pharmaceutical strong supply chain, will undoubtedly make "shake Red Spring Festival" activities results more solid. It is reported that, in the event, Kangmei pharmaceutical industry in 12 provinces and cities have many nearly 2000 pharmacy participation cooperation.

直销业务与电商整合潜力大

Direct marketing business and electric integration potential

康美药业的直销业务，也为电商发展提供了不小的想象空间。据了解，康美的直销客户目前已达20万人，可以通过电商渠道进行有效整合。

Kangmei pharmaceutical sales business, also provides a lot of space to imagine for electric business development. It is understood, Kang beauty direct accounts has reached 200000 people, can be effectively integrated through commercial channels.

但康美直销业务与电商整合的潜力，远不止20万人的客户规模。据了解，直销牌照一直是稀缺资源，自2006年至今，所有行业发放的总牌照数不超过50张。依托牌照资源的稀缺性，安利、雅芳和玫琳凯等一批直销企业成功壮大，少数企业在中国年收入超300亿元。

But Kang beauty direct sales business and electric potential for integration, far more than 200000 clients scale. It is understood, direct selling license has been scarce resources, since 2006, all the general license Industry issued number no more than 50 sheets. The scarcity of resources, relying on the license plate, Amway Avon and Marykay and a number of direct selling enterprises to succeed and grow, a few enterprises in China year income exceeds 30000000000 yuan.

相关专家表示，康美药业作为国内中药材龙头企业，已于2014年1月顺利拿到直销牌照。康美直销业务与电商平台的融合创新必将产生巨大的商业空间。

Relevant experts said, Kangmei pharmaceutical industry as a medicine leading domestic enterprises, in 2014 January successfully get direct selling license. Integration and innovation will Kangmei direct sales business and business platform generated enormous commercial space.

"Virtual pharmacies" move the prescription drug market

《经济参考报》记者日前了解到，康美药业将在国内率先试点推出“虚拟药房”，即利用互联网与物联网平台，进行医药物流的改进，以满足患者对医疗终端服务的需求。简单说，就是患者在医院看病之后，无须等候取药就可以回家了。医院通过虚拟药房系统，将患者的处方发送至康美，由康美完成药品的调配与配送，若是中药，则会完成调剂、煎煮、送药上门等后续一条龙服务，把以前繁杂的取药过程直接简化成“收快递”一样简便。

"Economic Reference News" reporter recently learned, Kangmei pharmaceutical industry will be the lead in the domestic launch a pilot "virtual pharmacies", namely the use of the Internet and the Internet of things platform, improvement of medical logistics, in order to meet the needs of patients on medical terminal services. Simply said, the patient is in the hospital, without waiting to take medicine can go home. The hospital through a virtual pharmacy system, patients will be sent to the prescription of health beauty, health beauty completed by allocation and distribution, drug if Chinese medicine, will complete the adjustment, decoction, drug delivery door-to-door follow-up all in one service, the former complicated take medicine process directly and simplified into "the express" is as simple as the.

康美药业副总经理李建华向《经济参考报》记者透露，今年4月份，康美药业将在广州率先试点推出“虚拟药房”，并且配送相当高效，“上午的处方，下午送药上门；下午的处方，次日上午送药上门”。试点期间，康美药业还将免收配送费。这一模式，还将陆续在深圳、北京等地中医院推出。

Kangmei pharmaceutical deputy general manager Li Jianhua to the "Economic Reference News" reporter said, in April this year, Kangmei pharmaceutical industry in Guangzhou will be the first to launch a pilot "virtual" drugstore, and quite efficient delivery, "the morning of the afternoon to send medicine prescription, door the next morning; afternoon prescription, drug delivery door". During the trial, Kangmei pharmaceutical industry will also waive the delivery fee. This pattern, also will be rolled out in succession in Shenzhen, Beijing, hospital of traditional Chinese medicine.

中国医药电商研究中心主任张勇认为，与阿里健康多涉西药不同，中药饮片企业与医生之间没有太多的利益牵扯，“虚拟药房”的设立并不会牵扯太多的利益纠葛，所以只要保证中药饮片质量过硬，“虚拟药房”这种模式等于给医院减轻了负担，应该可以在全国推广开。

China pharmaceutical business research center director Zhang Yong think, Ali and health related medicine different, not too many interests involved between enterprise pieces of Chinese medicine with the doctor, "virtual pharmacy" set up and does not involve too many interests disputes, so as long as the guarantee that the quality of Chinese Herbal Pieces too hard, "virtual pharmacies" this model is equivalent to the hospital ease the burden, should be in the country to promote.

专家指出，在医院药房销售的中药饮片市场，康美药业拥有可观的市场占有率。目前康美药业包括中药饮片在内的药品已经进入全国2600余家医院和15万家药店，其中连锁药店覆盖率约占全国总数的一半左右。其多年来着力推行的中药饮片“小包装”标准体系，能够更加快速地实现中药饮片及处方药与医药电商和线下药店终端网络的嫁接，在医药电商大发展的形势下开辟一片于自身而言具有独特竞争优势的蓝海市场。

The expert points out, in the hospital pharmacy sales of Chinese herbal medicine market, Kangmei pharmaceutical industry has a considerable market share. At present Kangmei pharmaceutical including Chinese herbal medicine, medicine has entered the country more than 2600 hospitals and 15 000 pharmacies, including chain pharmacy coverage accounted for about half of the total country. Chinese herbal medicine "for many years to carry out the small packaging" standard system, can more quickly realize the Chinese herbal medicine and prescription drugs and medical electric and grafting pharmacy line terminal network, set up a in itself has a unique competitive advantage of the blue ocean market in medical electric great development situation.

相关专家进一步分析认为，随着《互联网食品药品交易管理办法》正式定稿，处方药网上销售即将开闸，康美药业医药电商掌握基于大数据的健康云服务平台、医院药房托管资源、药店销售实体终端、医药物流配送体系和医药电商平台的综合实力较强的企业，有望迎来爆发式增长。▲

Experts further analysis, with the "Internet food and drug transaction management approach" was officially finalized, prescription drugs online sales is about to open their Kangmei pharmaceutical pharmaceutical business, master health cloud services platform, large data of hospital pharmacy trusteeship resources, drugstore sales entity terminal, pharmaceutical logistics distribution system and pharmaceutical business platform of strong comprehensive strength of enterprises based on, is expected to usher in the explosive growth of. *

（原标题：康美药业三线发力转型电商）

(original title: Kangmei pharmaceutical three line power transformation electric)

责任编辑：婉婉

Editor: Che Wan Wan