2016-03-15 17:02
3.15 topics: self-discipline, self-examination, self-examination is a compulsory course of direct enterprises development
[straight news network March 15 news commentator Jie Sheng annual March 15 is "International Consumer Rights Day" (World Consumer Rights Day). The purpose is to expand the publicity of the protection of the rights and interests of consumers, in the world within the scope of attention, to promote national and regional consumer organization between cooperation and exchanges, within the scope of the better protect consumer rights and interests. Now 3.15 has been to strengthen the industry self-discipline, self-examination, self has become a part of our social system of governance, the status of an important and indispensable is the direct selling industry need to complete the "compulsory."
Self discipline is the direct marketing enterprises to prevent illegal marketing of the public class, is a preservative, is the direct marketing industry to achieve self purification, maintenance and even expand the industry's survival space is an important guarantee. In other words, Chinese direct cause steams upwards of ten years is the rule of ten years, the "direct selling regulations" and "the prohibition of marketing regulations" has played a decisive role, direct selling companies engaged in direct selling activities become law, direct selling companies gradually become self-discipline, but individual direct selling companies in the recruitment of sales who existed in the process of charge or forced to buy materials, products phenomenon entry fee; individual direct qualification for the direct selling enterprises in a certain area, in the name of the store and agents, allegedly allowed to carry out direct sales; some direct selling enterprises dealers without the recruiting and training of salespeople; some enterprises in the processing of consumer complaints are prevarication passing, not positive, not timely phenomenon, causing consumers to the relevant government departments repeated complaints, bad influence. Throughout the world history of the development of direct selling, direct selling industry for smooth development of the country, the direct selling industry associations and self-discipline mechanism in maintaining public trust position is indispensable. As a latecomer, China's direct selling industry in the direct selling industry should actively learn from the experience of other countries, especially the industry self-discipline beneficial practice, a solid foundation for the sustained and healthy development of the industry
Introspection is the direct selling enterprises contain false propaganda "Ideological Education", is also a solid foundation for realizing the sustainable development of the direct selling industry. Direct selling industry has developed rapidly in the past two years, but the problem also followed. Some direct selling enterprises in sales and in the training of the efficacy of products, direct sales in the past income and promotion of false, exaggerated, misleading or ambiguous, the magical effect of tout products, trumpeted the riches, deceived light is poorer, ruin and death. Media exposure from this year's news is not difficult to get out, the direct selling industry there is a serious false behavior, such as high prices of products, to conceal the true efficacy of products become a common phenomenon. Some direct selling companies deliberately avoid products suspected of false propaganda, the responsibility to the individual. Such direct selling enterprises do not last long. Facts have proved that the direct selling enterprises only through making industry norms and practitioners of ethics, and to establish the corresponding reward and punishment mechanism and external supervision before the intervention in solving problems within the industry, as in the region that have not been approved without direct, illegal recruitment, training in violation of rules and regulations, exaggerated the efficacy of products, exaggerated earnings etc.. The move will not only win public opinion and the government's trust, but also to avoid the direct selling industry suffered economic and reputation losses due to the above problems.
Self inspection is to shape the brand value of direct marketing enterprises, professional class, but also to achieve the direct marketing industry to minimize the inevitable choice of social costs. Peace is our fine tradition, is also a kind of behavior. Self-examination can help the question of public opinion and direct selling enterprises received money from. Now China's direct selling market often encounter "plum ghost", many direct sales companies have said much injustice, however, it is not hard to find why direct selling market appeared frequently borrow direct selling enterprises brand fraud. It is due to lack of self-examination and the results. Some direct selling companies by other counterfeit company embezzled the corporate brand has been criticized, the time of the incident is still unaware. Direct selling industry there is a proverb: "prevention of 10% is better in the treatment of 90%", it awakens the direct selling enterprises, management sooner, nip in the bud will be significant savings in cost of the overall operation of the direct selling industry, especially the social cost. When faced with a crisis, direct selling enterprises should come forward and perfect industry rules, strengthen self-examination and management, shaping the business ethics goodwill, with the government law enforcement, not illegal elements to an opportunity. This is not only to protect the interests of consumers just move, but also in line with the long-term development of the direct selling industry, the interests of the move". And direct selling enterprises need pay attention to product quality, conscientiously perform their social responsibility, efforts to protect the rights and interests of consumers, in order to reach three enterprises, consumers and social win-win situation, the direct selling industry will in the road of sustainable development made greater achievements. 3
Editor: Xiao Shen
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