[straight news network Beijing on January 8 hearing] (Financial Network) network appear many about "unlimited is disguised pyramid schemes" infinitus direct sales personnel Aymara brainwashed "reports and rumors, but there are also part of the human very unlimited, their own experiences show that direct infinitus actually, and in unlimited career obtained the sublimation of life. In the end is not about infinite mystery whirling the pyramid, you deep secret.

It is understood, unlimited universal infinitus (China) Co., Ltd., is a member of the LKK health products group, established in 1992, is a company engaged in Chinese herbal medicine health product development, production and sales of large Hong Kong companies. In recent years, many on the net about unlimited rumors outflow. In the author's opinion, we have been in "unlimited what is MLM or direct" debate, mainly because everyone's definition of direct marketing and pyramid schemes are not very clear. Based on understanding can only direct the "unlimited is MLM" to make the right judgments.

Direct selling is crooked solution for a long time

According to records, direct selling was founded in 1940s by the Jews of the card, and later in the United States has been the real development. The first business of the company is a direct way to Nutrilite is later Nutrilite company. And direct access to China is in the early 1990s, the first direct selling enterprises to enter China is AVON, since then, the direct selling industry in china. At first, the Chinese government has taken a laissez faire attitude towards this emerging thing, the results of the direct selling industry in a serious mess, there are some later normative constraints. But by some illegal enterprises to use legal loopholes in illegal pyramid schemes, leading the industry into a more chaotic situation. In 1998 China government banned MLM, MLM industry to carry out rectification, the MLM industry was frozen.

With China's accession to the WTO related commitments to present, standardize and open direct marketing industry has become the trend of the times. In September 2005, the Chinese government promulgated the "Regulations on direct selling management" and "the prohibition of marketing regulations", marking China's direct selling industry has entered the era of legalization, direct marketing industry will also embark on the road of healthy development. At present, China's direct selling market is developing steadily, the country has 43 direct selling companies, including infinitus (China) Co., Ltd. and data display, infinitus company 2015, half year operating results in 43 direct selling companies ranked first.

Relevant laws and regulations show that direct marketing is legal in the world. The World Federation of direct marketing is defined as a way of selling goods and services in a face to face and non fixed point, direct sellers to bypass the traditional wholesalers or retail channels, receive orders directly from customers. "Of the people's Republic of China direct selling law also on the direct selling made a clear definition: direct sales enterprises legally registered within the territory of the people's Republic of China, in the establishment of the shop sales of the enterprise products produced at the same time, the salesman will sell products directly to the final consumer, distribution way. And for a deep revulsion pyramid schemes, the law made the definition, according to "the people's Republic of China marketing law definition of marketing is refers to the organizers or operators of the development of staff, the development personnel to its direct or indirect development personnel quantity or sales sales on the basis of the calculation and payment of remuneration, or by the developers to pay a fee for the condition to acquire the qualification for joining method seek illegal interests, disrupting the economic order, affecting social stability behavior requirements.

Control the relevant legal definition of "direct" and "pyramid schemes", let us look at the infinite. Infinitus (China) Co., Ltd. acquired a national Ministry of Commerce approved the direct selling business license on February 25, 2007, the unlimited direct area have covered except Tibet and Xinjiang all provincial-level administrative region and in the national register established nearly 5000 stores, in the store sold by the enterprise self-produced products. Infinitus is visible direct selling activities according to relevant provisions of the "law" of the people's Republic of China's direct selling.

Strengthen rectification, to promote the healthy and orderly development of the direct selling industry

Theory, the direct selling industry to the progress of society will bring great benefits, not only for the society created a large number of employment opportunities, also for the government's fiscal revenue, and even drive others such as the development of catering, passenger and other service industries. Like unlimited do health care products of direct selling enterprises but also to provide high-quality health products to the public, so that people become healthier and more beautiful.

But from everyone for unlimited direct questioning and network coverage of the event, I also see the Chinese direct selling industry remained hidden for many problems, which restricts the healthy and orderly development of the direct selling industry. First, the impact of the direct marketing industry is not only the development environment. MLM organizations deceptive temptation and "get rich quick" temptation, coupled with the development of the Internet, marketing researchers to use Internet marketing intensified, serious impact on the people and law enforcement of the judgment, affect the environment for the development of the direct selling industry; the second is the direct sales personnel professional quality to be improved. China's direct selling industry salespeople access threshold is relatively low, some direct sales company of door-to-door salesmen training system is not comprehensive, direct sales staff of professional quality uneven easily lead to in the sales process in exaggerated promotional products, fictional product efficacy and Huyou consumers events; three is a unfair competition between the occurrence of direct selling enterprises. In the fierce competition in the market, the majority of enterprises are able to operate according to laws and regulations, due to competition, but there are some enterprises and direct sales staff in the process of selling to discredit competitors and product quality, etc.. These to the development of the industry brought great obstacles in urgent need of the relevant departments intensified rectification and purification industry environment, the unlimited like regular direct selling enterprises have good development space, social benefit, serve the people.

Direct access to China for more than 20 years, the development process twists and turns, and now is in a stage of rapid development, in the face of all kinds of problems exposed, to strengthen the direct sales industry is particularly urgent. We have a correct understanding of direct marketing to social and economic development of the important significance at the same time, it should be from the legislation, law enforcement, supervision, and industry self-regulation and other aspects to promote the healthy and orderly development of the direct selling industry. 3

(original title: that MLM is unlimited? May be direct marketing "blame"

Editor: Xiao Shen

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