2015-07-31 15:52
MaryKay: grasp the pulse of the times to innovate the concept of public welfare
"Female dream show" start ceremony
Qin Guoying
CNDSN July 31st news (Guangming Daily Cao Yuanlong) in early July one afternoon, the Shanghai mall theater atmosphere warm, a United States by the United States Mary Kay Inc held by the China Women's development foundation held a charity event - MaryKay "female dream show" is being staged.
"I fight, to be happy!" I fight, is to love"...... Determined for children in rural area of Beijing with to Dean of the best education preschool education park, lead 680 joint venture of Kazak female village director five entrepreneurial women from different cities in China, on the stage to the audience presents the full of vitality of the business plan, the race scene from "Mary Kay women venture capital fund" a total of 75 million yuan loan business of gold.
"Since the central government 'public calls for entrepreneurial innovation peoples', women entrepreneurs ushered in better times. As a "rich women's life" for the mission of the enterprise, we actively respond to." Myov, President of MaryKay Greater China region, told reporters, the woman entrepreneurial reality show full of positive energy to show the new era of women entrepreneurs dream, more women to encourage more women to work for the dream."
Variable and constant
Mak join the Mary Kay company has 18 years, witnessed the history of the world famous cosmetics company in China the root growth of wind and rain. Since entering China in 1995, MaryKay has made considerable progress. Since 2014, China has become MaryKay's largest market in the world.
Mak in view, in China in recent years, the rapid development of, Mary Kay in the wake of the pulse of China's social development, adhere to the "change" and "change", this is Mary Kay in China has made considerable development where. MaryKay's tactics changed, because MaryKay in China for 20 years, the policy, economic and social environment, as well as the Chinese consumer's lifestyle and consumption levels have changed dramatically, our products and services are only gradually evolved to better meet consumer demand". MaryKay's strategy is the same as the last 20 years to support the success of the past years, we insist on the value of the stick, is our 'rich women's life' mission, is the founder of Ms. Melinka Asch's dream".
Mak and none of them engaged in public welfare undertakings as simple PR, but from the height of the enterprise sustainable development thinking. He believes that companies in the solution to the problem of survival, to consider how to sustainable development. "We want to really focus on the long-term, sustainable development", we can not be driven by profit, but to the value of the drive, we must continue to create shared value for stakeholders. These stakeholders include not only the founder, consumers, business partners, employees, but also the entire community.
These thoughts are reflected in the 2014 annual report of the sustainable development of MaryKay released this year. This is the official release of the sixth MaryKay related reports to the Chinese public, the report to the theme of the theme of "due to change and beautiful", a comprehensive interpretation of the 2014 years of MaryKay in the interests of the relevant parties, especially the implementation of the entire social responsibility. As of now, MaryKay in China's social welfare undertakings on the cumulative total investment of more than 120000000 yuan, the service time of MaryKay volunteer more than 280000 hours.
MaryKay's public welfare for the society in turn will promote the sustainable development of enterprises, in order to corporate culture, for example, "we continue to promote the staff and sales team to create value for the community, resulting in corporate cohesion. Because no one is willing to just make money for the company, they also want to see their own value, through participation in public welfare undertakings, they see their value." Mak proudly said, "so our company over the years are best employers, our annual turnover rate than the market at least low five percentage points, staff's work enthusiasm is very high. An enterprise if there is no such a dynamic, sustainable development will have no power."
Teach a man to fish
It is understood that the MaryKay women's venture fund by MaryKay to join the China Women's development foundation was founded in 2001. 2015, MaryKay announced that it will continue to inject 3400000 yuan of female venture capital of MaryKay, so the fund roll up to 32340000 yuan. It is reported that this year's annual fund loans will focus on Xinjiang, Guizhou, Fujian, Ningxia, Shaanxi, Inner Mongolia 6 provinces and Beijing city. Reporters learned that the day to participate in the dream of the women's players are from the area of loan applicants.
For 14 years, in the long river of history is only a ripple on, but a public project can persist for so long, and continues to grow and develop, to realize the sustainable development, it is not easy. In the view of Mak, because in addition to adhere to the "rich life of women" mission, "delegate to fish" the public interest is very important. The old saying "teach a man to fish as delegate to fish", which embodies a kind of the idea of sustainable development. For women's help, can not stop the blood transfusion, but also let them learn to hematopoietic".
According to Mai Yufu introduction, and many of the projects directly funded projects, MaryKay women's venture fund support for the micro circulation of MaryKay project is through the form of a small amount of non interest revolving loans, this way to achieve the use of funds to ensure the effectiveness of public funds.
But this is not the most important, Mak stressed that "we think, the most important is loans can make recipients have a greater sense of responsibility, stimulate their self-reliance and self - improvement. Teach a man to fish in the public way came into being."
MaryKay women's venture fund by providing interest free loans to help poor women to achieve entrepreneurship and re employment, the beneficiary is a poor woman who has the intention of entrepreneurship, and strive to make every full potential of the future of women entrepreneurs' access to achieve the dream of resources and opportunities. The money can help them through the difficult times in the early start, their business success and then return the funds, to help the next entrepreneur. "We have the support of the beneficiary of the trust, and the beneficiary will be more rational use of funds." Mak sure said. He said that the recipients of the project are abiding by the credit, except for the effects of natural disasters, basically reached 100% repayment rate.
2011, MaryKay also invited the United Nations Development Program (UNDP) to participate in the fund. UNDP's entry can bring advanced international experience, and can provide professional training to some of the affected women. Because of the need to help women to sustainable development, relying solely on the money or not enough, but also need to help them improve their personal qualities and professional skills.
It is reported that in the past 15 years, MaryKay women's venture fund to create a business platform through the provision of small interest free revolving loans, has helped more than 70000 women in the country successfully.
Public welfare localization
Many multinational companies came to China, do not understand the local situation, the public welfare projects often face acclimatized jiongzhuang. "MaryKay women's venture capital fund" is a useful exploration for the localization of public projects of multinational enterprises and sustainable development.
"Mary Kay women venture fund 'although not for women, society, entrepreneurship needs blanket, but an important significance is for the society provides a public welfare project localization paradigm and pattern, let everyone according to the mode selection of their action in the interest of the public and of society especially the leading role of the multinational companies are particularly good." Ms. Qin Guoying, Secretary General of the China Women's development foundation.
"A gang of three men." "Mary Kay women venture capital fund in China to take root and grow is inseparable from the support given by the party committees and governments at all levels, especially its partnership with the National Women's Federation, the China Women's development foundation cooperation and help.
When it comes to Mary Kay and women's foundation of cooperation, Mak and Qin Guoying said that philosophy is the basis of cooperation between the two, their goal is to enrich the lives of women, promote self-reliance of women. In this direction, Marykay provide financial support, women's federations provide manpower, project management.
"There is a very profound sense of the public interest, the public understanding of the narrow sense of the money, giving is wrong. The public needs to continue learning, need professional team, otherwise unable to meet the demand of the donors and recipients." Qin Guoying, the women's federation system connected with gas children, has been to the village institutions are provided, and a specialized R & D institutions, research, women need to know, so we can put forward some meet social demand especially the idea for the needs of women and very accurate to do project design. Not only that, the foundation will be held in the evaluation, please experts according to the required number of funds, there is no repayment ability and other evaluation indicators for public projects to score evaluation. So, and then combined with corporate social responsibility, then public projects will be more efficient. Women's foundation and MaryKay's cooperation is very close, accurate to support the development of women, these women and then drive around a lot of women development, played a role in radiation, very effective.
Qin Guoying finally said that at present China is vigorously develop the real economy, promote the Internet + thinking. So, the next step of cooperation between women and MaryKay will not only take the form of small loans to support women entrepreneurs, but more important is to focus on the combination of traditional and Internet mode, so that women can catch up with the pace of the times, in a short period of time to get faster and better development quality. 3
(original title: grasp the pulse of the times to innovate the concept of public welfare)
Editor: small Shen
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