2015-07-29 10:31
The mode of Internet + under the background of ＂Kang Meibu Bureau of the whole industry chain
CNDSN July 29 news (International Business Daily reporter Guo Huihua) as is known to all, Kangmei Pharmaceutical Co., Ltd. (the following referred to as "Kangmei pharmaceutical") has been to promote the revival of the Chinese medicine industry as its mission, and actively create the whole industry chain of traditional Chinese medicine. From planting herbs to the herbal medicine market; from large transactions to pieces processing; from medicine production to logistics transportation; from traditional marketing to online shopping; from medical diagnosis to the health management has throughout Chinese medicine industry chain, the downstream industry. Today, in the present Internet + "era, Kangmei pharmaceutical is positive response to the state of the Internet as a strategic emerging industry slogan, continue to promote the" Internet + health "," Internet + health "of the grand strategy. People not only have to ask, as have access to Global 2000 companies strong, China's top 500 enterprises, one of China's most respected listed companies in the top 50 enterprises, Kang beauty pharmaceutical how depth distribution of the whole industry chain mode, become the leading domestic enterprises of traditional Chinese medicine? At the same time, it is how to roll with the punches, because sometimes change, become active practitioner of the concept of "Internet + health" and "Internet + health"?
Layout of the whole industry chain leading Chinese medicine industry
At the beginning of the establishment of the company, Kangmei Pharmaceutical General Manager Ma Xingtian Mr. is spotted broad prospects for the market of traditional Chinese medicine (TCM), with its bold vision and courage, innovative spirit, pioneered the "small package of Chinese Herbal Pieces", and gradually to build it into a modern large-scale pharmaceutical resource-based enterprises. Over the years, Mr. Ma Xingtian shoulder the mission of the revival of Chinese medicine industry, vigorously promote the construction of traditional Chinese medicine industry chain service system, led Kang beauty created in the industry known as "the Empire of traditional Chinese medicine" well-known brands.
"Quality leader, industry model" has become the United States and the United States has followed the industry standards. In order to ensure the quality of traditional Chinese medicine raw materials to maximize and Kangmei pharmaceutical pre empt the layout of the upstream industry, to speed up the implementation of improvement in Chinese herbal medicine standardized planting, high quality seedling cultivation and soil improvement and mechanical equipment, improve the industrial chain upstream service system, and through the takeover and takeover of Chinese herbal medicine market, control of the nation's big 6 medicinal materials market, to further consolidate the Chinese medicine industry chain upstream industry and the advantages in the leading position.
"Kang beauty products, will be fine". Kangmei pharmaceutical industry in the middle part, continue to strengthen the scientific research strength, the production of technical innovation, construction of medicinal material traceability system, the realization of the all batches of the product from raw materials to finished, from the finished product to the raw materials of the bidirectional traceability system and quality of comprehensive control, improve the reliability and safety of the production of traditional Chinese medicine. At the same time, Kangmei pharmaceutical industry in the establishment of the 12 production bases, forming the layout of depth, radiation nationwide network of production and Kangmei pharmaceutical has been transcends "Kang beauty", "Xinkaihe" China well-known trademark, took the lead in national GMP and the new version of GMP national quality management qualification and honorary nearly a thousand items.
Kang beauty pharmaceutical know, in the whole industry chain, only has a perfect GSP logistics management system, to ensure the health products in the circulation of the safety and quality. Therefore, Kangmei pharmaceutical industry not only establish a covering the major area of Chinese herbal medicines and the trading market of logistics and distribution network, to create a 24 hour logistics circle, constantly try new business model and profit model, constructing hospital direct, OTC sales, wholesale distribution, chain store sales, the terminal retail, ecommerce, direct marketing, such as a full range of sales terminals, to create online and offline seamless connection terminal marketing system.
Today, Kangmei pharmaceutical to cultivation of medicinal herbs, medicinal trade, down to the production development, terminal sales, in the middle and lower reaches of the industrial chain has been completed to build, business has penetrated into every key link of industry chain of traditional Chinese medicine and achieved remarkable results, Kangmei pharmaceutical industry leading industry continuous innovation and change, continue to make breakthroughs and development, so that people get better medical and health services, truly become the leader in TCM industrial chain of pioneer and traditional Chinese medicine industry.
Embrace the Internet + boost health China
On the basis of TCM industrial chain, Kangmei pharmaceutical industry took the lead into the "Internet + health", "Internet + medical" marketing idea, with practical action to practice the implementation of the two sessions this year, Premier Li Keqiang Internet "+" and "healthy China" strategy, to explore a series of standardized to the promotion of empirical mode, on the "healthy China" strategy to promote is of positive significance.
March 2015 and Kangmei pharmaceutical industry has been the State Administration of traditional Chinese medicine, Guangdong Provincial Planning Commission approval for the pilot units of the first Chinese medicine medical information service platform and Guangdong's first internet medical units. Thus, patients can be through the web platform, mobile app such as terminal, in an online chat, telephone, video and other forms to achieve cross space real-time communication between doctors and patients, remote consultation and consultation process, light, slow disease patients will be removed from the hardship of queue back and forth, reflecting the Kang pharmaceutical "Internet + in the people's livelihood a vivid landing case.
5 month, Kangmei pharmaceutical industry on the basis of the original Internet medical team, the establishment of the Kang beauty health cloud services Co., Ltd., introduction of a professional team to further enhance the ability in the health data and information services, take the lead in in Guangdong Province officially launched the internet medical services.
In early 6, Xinhua net Limited by Share Ltd and health beauty Pharmaceutical Co invested 300000000 Yuan, the establishment of a healthy and large data item company - Kang beauty think tank Limited by Share Ltd. In the view of Mr. Ma Xingtian, the Xinhua strategic cooperation, mainly around the "Internet + health" powerful alliances, by the authority of the Internet in the medical field "big data, cloud computing, mobile platform to build the health management service, in the interests of the nation, Huimin, help the health of China's development has important significance.
On June 5, Kangmei pharmaceutical bulletin received formal approval of the Finance Office of Qinghai Province: approved investment 100 million yuan, build "Kangmei (Qinghai) in exchange of medicinal materials Co., Ltd., and Qinghai Province health and Family Planning Commission approved and agreed to Kangmei pharmaceutical industry in Qinghai Province to build the Internet platform of medical services. At the same time, the United States and the United States and Puning Province, Guangdong province has signed an Internet service platform for the construction of the internet. These operations start and landing, and further reinforce the Health America pharmaceutical Internet + medical service platform.
June 15th, the country's first smart Pharmacy - the United States and the United States pharmaceutical pharmacy pharmacy in Guangzhou trial run. The wisdom of the pharmacy for patients in Guangdong Provincial Hospital of traditional Chinese medicine to provide drug dispensing, on behalf of the Chinese herbal medicine decoction, the paste production, processing and processing of personalized, drug delivery on-site service, on-site and on the more than 200 public hospital pharmacies were managed wisdom, use 150000 own pharmacy and cooperation pharmacy advantage, realize the deployment of more than 90% of OTC and prescription drugs, drug distribution of independent.
In addition, Kang beauty industry will Internet + technology mode quickly applied to the medical industry, actively integrate into the country along the way development strategy. In "the Silk Road Economic Belt of the important area, Qinghai, embarking on the Internet and medical and health insurance, medical providers and other business; in the 21st century Maritime Silk Road southwest important export area Guangxi, Kang beauty pharmaceutical and Yulin city government cooperation to build the Internet + South medicines are opened, the Guangdong, Hong Kong and Macao and Southeast Asian medicinal development of gate.
Yong forefront revival of Chinese medicine industry
Endless innovation. Now the Kangmei pharmaceutical, has been set built on network hospitals, hospital on a palm, palm on pharmacy, health think-tank, health Butler, medical payments and medical insurance construction of medical Internet platform, realize from the "medicine" to "cure" the fully open. We see that will form the future Kangmei pharmaceutical industry to "big health + platform + + data service system of" Internet + medical super platform, realize the complete ecosystem virtual hospital, better power "healthy China", benefit the people's livelihood.
We happily found that face of the age of the Internet and surging wave, Kangmei pharmaceutical always stand on the cusp of reform and innovation, we plan the huge development prospects of the health industry, with for a long time in traditional Chinese medicine to create the whole industry chain, medical services and medicines information construction accumulated and the outcome of the experience, is gradually becoming China's Chinese medicine industry in the development of a necessary and positive force in the Renaissance, continue to boost Chinese medicine industry to flourish, to the! 3
|