2015-07-24 17:20
MaryKay 20 years due to change and beautiful
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CNDSN July 24 news (International Business Daily Guo Huihua) recently, Mary Kay (China) Cosmetics Co., Ltd. (hereinafter referred to as "Mary Kay") in Shanghai held the a public business reality show "women dream show".
This year marks the Mary Kay established 20th anniversary and to commemorate the advocated by its founder, Ms. Marykay ash "helping women through their own efforts to obtain the success" of the dream, conform to the public business innovation and peoples' social and economic boom, Mary Kay to join the China Women's development foundation, in the nationwide selected five women on behalf of entrepreneurs, to participate in the exhibition of entrepreneurial dreams, so as to encourage more women to strive for the dream.
Meeting, from Beijing determined for children in rural area of Beijing with to the best education preschool education park director Xiu Qing Wu, from Guizhou of China's first "veins embroidery" Tongren Miao Yangli, from the leadership of the Xinjiang 680 joint venture of Kazak female mayor Nuer, from Ningxia suffering from disabilities Liu Yufeng, from Fujian Gan Qiao equal five women entrepreneurs one by one affectionately to the audience tells the story of its full of hope that the business plan, and hoping to win a total of 75 million yuan of the "Mary Kay women venture capital fund", the whole process fully embodies the new era of women to actively pursue their dreams and release positive energy.
At the same time, MaryKay has also released the 2014 annual sustainable development report".
It is reported that the report is Mary Kay to the public official release of the sixth on the corporate social responsibility report, around the "due to changes and beautiful writing on the theme of the Mary Kay in the direct selling industry development and the changes of the times, and millions of Chinese women together to achieve beautiful change process. The report also gives a full interpretation of the Mary Kay in the year 2014 to six major interests of the founder, consumers, business partners, employees, society and the environment responsibility implementation, to show the Mary Kay's long-term commitment to the Chinese society. The following is part of the contents of the report, to the readers.
Mission and core values are the foundation of sustainable development.
All along, MaryKay has been very concerned about the sustainable development of enterprises. In 2015, MaryKay more clearly pointed out: "support for the achievement of women's dream" will be the core issue of the future development of enterprises.
At the same time, Mary Kay, President of Greater China area Mai Yufu also pointed out that "to make" help women dream of success' with endless energy, we really focus on long-term, sustainable development, thus, Mary Kay is not the eyes only on its own profit, but from the beginning to the end always pay close attention to stakeholder demands, through continuous for them to create shared value, the Mary Kay really exist as they need. "
The mission of the Mary Kay "rich life of women" and the four core values starting point is that Mary Kay customer and sales team development can be sustained and prerequisite, to let them get the unique experience and excellent promotion in various stages of the journey of Mary Kay. Whether it is between the Mary Kay or when they face consumers, suppliers, partners and members of the community, the Mary Kay people always adhere to the to the respect of others, and strive to make people feel important, follow the Mary Kay Oxfam spirit, and not to please return to help others and actively contribute to the community, won the society of highly appreciated.
Faith, culture and caring are the driving force of sustainable development.
MaryKay believes that only the overall growth and development of employees, the enterprise can be a comprehensive growth and development. Mary Kay as the staff company mission and values the inheritors, pay attention to the demands of employees, to create the conditions, in order to fully satisfy the needs of staff development staff, and employees to create value and share the results, help employees to grow as "the three levels of staff". Mary Kay advocated employees identify with the company's mission and values, not only to create value for their personal development, self achievement, career opportunities, and through the spirit of positive influence and caring for each other for the society create value, see themselves as part of the company, and share weal and woe, to does not abandon.
In May 2014, Aon Hewitt professional third party organization for Mary Kay employees worldwide employee satisfaction survey, Mary Kay (China) Cosmetics Co., Ltd. satisfaction up to 83 points, ranked Mary Kay companies around the world for the first time, and higher than the world's best employers standard.
At the same time, MaryKay has always been an important part of the corporate culture as a corporate culture. 2014, Mary Kay around stakeholders to create sustainable value subject, launched 16 activities, with vivid and interesting games encourage employees to actively participate in, of total integration, set up different prizes, to give full recognition.
In addition, MaryKay is particularly prominent in the performance of the care staff. Specific to the implementation of the employee psychological care, improve the work environment, to carry out sports activities and other aspects of the staff volunteer service.
Charity, charity, and giving back to the community is the purpose of sustainable development
Rooted in China for 20 years, Mary Kay uphold consistent music spirit and grateful heart, always pay close attention to the real needs of the vulnerable groups, continued to carry out philanthropy, and personal action to inspire employees and sales team, with the life influence what recipients to the heart and the heart of care, to make good changes more abundant life.
In May 2014, Mary Kay and the Shanghai Soong Ching Ling Foundation of cooperation to set up the "Shanghai Soong Ching Ling Foundation - Mary Kay Thanksgiving charity fund" to play through the platform, and promote the employees and sales team to participate in public welfare project. As of the end of 2014, the fund has held two charitable fund-raising activities, cumulative amount of donations has more than 720 million yuan has to happy desks, "smile hundred percent" and "stars and wishes" three public projects support. At the same time. Mary Kay also sales team promotion "Thanksgiving in action" project, actively encourage sales team from the perspective of caring for the elderly, children, vulnerable groups and community environmental protection and other spontaneously organize activities for the public good. To the end of 2014, Thanksgiving in action has covered 30 provinces and cities nationwide, nearly 2300 dealers and beauty consultants have spontaneously organized and participated in the 113 charity charity.
Since 2001 began to profit, Mary Kay will work together to the China Women's development foundation Association founded the "Mary Kay women venture capital fund", through the provision of small no interest loans to build entrepreneurial platform, help women entrepreneurs. At the same time, Mary Kay is also introduced the United Nations development program become partners, to provide professional training in Entrepreneurship and employment skills for recipients of women. As of the end of 2014, the total amount of the fund has reached 28940000 yuan, to help more than 70000 women in the country to succeed in business, to achieve economic empowerment.
Pay attention to education, dream the future. As early as 2002, Marykay is committed to help the poor children to return to school, and ultimately become the healthy growth. As of the end of 2014, Mary Kay accumulated support youth education project contributions 22.11 million yuan, 11 regeneration computer classrooms have been set up in the country's 11 provinces, the service, the total number of students reached 5959, donated a total of computer 303.
Beautiful home, back to the community. In order to better serve the community Marykay set up "Marykay.
Good home community service fund to support community projects, also called for the establishment of the "good homes rose volunteer community", volunteers to build the platform, and actively encourage employees and family members to join the community volunteer
Service. Since its inception in 2012, as of the end of 2014, MaryKay employees have accumulated
Service community for 5924 hours, the number of volunteers reached 884 people, accounting for 80% of the total number of employees.
Care for green home is the purpose of sustainable development
MaryKay as a global enterprise, it is well aware of the impact of products and services on the environment is extensive and far-reaching. In this regard, Mary Kay is specified strict environmental protection policy, and constantly deepening the environmental management system, and starting from the characteristics of their own business, continued to promote the environmental compliance, pollution prevention and control, to more stringent environmental requirements, its sustainable development.
First, Mary Kay in line with environmental, health and safety (EHS) mission, and actively develop environmental protection policy, which has to ensure compliance with environmental, health and safety, to ensure a high standard of facilities and equipment design, selection and maintenance, so as to achieve a "fool proof", the development of environmental health safety culture, strengthen environmental protection, occupational health and safety awareness and behavior.
Secondly, Mary Kay will "3R" (reduction, reuse, recycle) environmental protection measures scope of application of comprehensive coverage of production, procurement, product, office and all operational links to reduce the overall impact on the environment in the process of operation, which is the ecological environment to create more and continue in the future. For example, warehouse machinery row transform the wind, save electric energy 21600 degrees / year; cancel product description inserts, save the trees 1500 trees / year; the opening of warehouse of green environmental protection, electricity saving 50 million kwh / year; in a mug replace the paper cup and so on.
Again, the five water (sewage treatment, flood water, drainage water, flood protection, water-saving catch) jointnomy. Mary Kay in 2014 to participate fully "Mary Kay global water challenge" action, through Duocuobingju, and comprehensively promote the conservation of water resources. Thus, in 2014 Marykay consumption fell 9% in 2013 compared to products.
Promote green logistics. From 2008 to the end of 2014, MaryKay from the logistics of every tiny link, through innovation and optimization of continuous improvement of the existing logistics system, achieved good economic benefits. Such as order page by the triple a Lian saving 10 million copies of paper / year; apply warehouse wireless RF technology, realize paperless delivery, reduce transportation single 3600 pieces / year; the use of electronic version of the love card, can reduce the payment of 30000 copies of cards / year and so on.
At the same time, Mary Kay widely advocated "kiss of love." the environmental claims, is committed to through education, practice and promotion of activities, so that environmental protection and low carbon concept deeply rooted, guide more people protect the environment to make the contribution. Which environmental protection activities and public environmental protection activities of the success of the industry concern.
On the other it is reported that the report before half part feature report, combined with the main concern of the enterprise itself and stakeholders of sustainable development issues; in the latter part of the reference the Global Reporting Initiative (GRI) released the latest "sustainable development report guide" (G4), through the audit report content indexing by the global reporting initiative, in full compliance with the disclosure requirements of the global reporting initiative. These indicators will be comprehensive and systematic reflection of the performance of MaryKay in the relevant sustainable development issues, the future direction of development of MaryKay has a great reference value. And report disclosure index and contents are in line with the following characteristics: the height of the sustainable development of the major issues; stakeholder concern; can effectively reflect the company performance in the corresponding issues of sustainable development, through the company's existing management system were collected.
Concluding remarks
Early in 1963, Marykay ash with help women obtain personal wishes for the success of the economic growth and, in Dallas, Texas, United States founded the Mary Kay company, from the open a phenomenal business legend.
In 1995, MaryKay will have no limited career opportunities and unique culture to china. Uphold the rich women's life, the corporate mission, MaryKay has got a great development in china. Now, Mary Kay has developed into the world's top cosmetic brands and distributors, business all over the world in more than 35 countries and regions, with annual sales of more than $4 billion, with more than 350 million independent sales force. And MaryKay in the 35 major cities in the country have set up branches, China has become the world's largest and most important market in MaryKay. According to the "Kay of the consumer price index data show, Mary Kay brand series of skin care products and cosmetics sales in China's cosmetics market share for many years ranked highest, the national cosmetics brand market share up to 5.9%.
We hope that in the future of sustainable development of the road, MaryKay will get better and better, more and more away, so that more women become more and more beautiful life.
Message
MaryKay is a unique culture and values, and create a "beautiful" enterprise. In the past half century, MaryKay has created one after another success, including the sustainable development of the Chinese market. In the past 20 years, the Chinese society has been using a generation of people's time, and has created a significant change in the generation of several generations. I and our consumers, sales team and staff together to witness the this unprecedented development miracle, also witnessed the originally ordinary women because of the dream of yearning and pursuit of transformation and bloom. I feel proud and proud of them, and I have to keep them in my heart. The beautiful dream of the bloom is Mary Kay's dream, is a myriad of eager for success of the dreams of women, is also dedicated to the dream of all consumers and sales service team of Mary Kay employees. I believe that the support of our success is certain to be our insistence on the values, is our "rich women's life" mission, is the founder of Ms. Melinka Eisch's dream. 3
(original title: MaryKay 20 years due to change and beautiful)
Editor: small G
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