【直报网7月10日讯】（评论员 申杰）21世纪是知识经济，知识也将取代自然资源和资本成为经济和科技发展的最重要和最关键的要素。拥有丰富的知识必然能够产生更多创新价值，而创新不仅关乎国家的兴衰，更与企业未来发展休戚相关。作为21世纪方兴未艾的直销企业，创新可谓是直销企业可持续发展的命脉，而新时代下的创新必然来源于两个方面——自主创新与科技创新。

[direct network July 10th] (commentator Shen Jie) twenty-first Century is the knowledge economy, knowledge will replace natural resources and capital to become the most important and key elements of economic and technological development. Have a wealth of knowledge must be able to produce more innovative value and innovation not only is related to the country's rise and fall, more and the future of enterprise development are at stake. As the 21st century in the ascendant of direct selling enterprises and innovation can be described as is the lifeblood of sustainable development of direct selling enterprises, and in the new era of innovation must be derived from two aspects, independent innovation and technology innovation.

提高自出创新能力，建设创新型国家是国家发展的战略核心，是提高综合国力的关键。要坚持走中国特色的自主创新道路，把增强自主创新的能力贯彻到现代化建设的各个方面。因此，加快建立以企业为主体，引导和支持创新要素向企业聚集，促进科技成果向现实生产力转化。可见，我国的企业作为国民经济的细胞组织，必然需要不断优化产业结构。故步自封必然会被淘汰，银行不创新造就了支付宝；交通不创新成就了滴滴打车；通讯不创新，成就了微信，这样的例子比比皆是。甚至连传销都在不断的进行着自主“创新”，各种传销手段更是层出不穷，难以琢磨。而企业自主创新则是由内而外的，主要包括观念创新、技术创新和制度创新。例如：在中国日化行业，民族品牌长期处于被动挨打的局面，其根本原因在于技术落后，无法构建企业的自主创新体系。而隆力奇经过十余年的潜心积累，致力于产品的研发，以投资建立大型厂房为基础，以与各大院校联合建立产品研发中心及技术研发平台为积累，以积极引进世界科研人才为驱动，以逐年提高研发费用为保证，建立了从实验室生产到产业技术成型的自主创新体系，在全球成立了八大研究机构，而这些举动也为隆力奇的现在和未来的创新发展积蓄了无穷的力量。

Improving the innovation ability, the construction of innovative country is the core of the national development strategy, is the key to improve the comprehensive national strength. To adhere to the independent innovation path of Chinese characteristics, the ability to enhance the ability to carry out independent innovation in all aspects of modern construction. Therefore, to speed up the establishment of enterprises as the main body, guide and support the innovation elements to the enterprise aggregation, promote scientific and technological achievements to the real productive forces. Can be seen that China's enterprises as the national economic organization, is bound to optimize the industrial structure. Complacent is bound to be eliminated, innovation is not the bank created a PayPal; traffic is not innovation and achievements of taxi drops; communication is not innovation, achievement of the micro channel, such examples abound. Even pyramid schemes are continuously carried out in the independent "innovation", a variety of pyramid schemes is endless, it is difficult to figure out. The enterprise independent innovation is from the inside out, including the concept of innovation, technological innovation and institutional innovation. For example: in China's chemical industry, national brand in long-term situation of passive beaten, the fundamental reason lies in backward technology to build the enterprise independent innovation system. Longliqi after more than ten years of painstaking accumulation, is committed to in product development, to invest in the establishment of a large workshop is based, to and the University jointly established product R & D center and technology research and development platform for accumulation, driven to actively introduce the world's scientific research personnel, to improve year by year the development costs to ensure established from laboratory production to industrial molding technology independent innovation system, set up the eight research institutions in the world, and these actions for long nilfisk advance now and future innovation and development of savings the infinite power.

Since the reform and opening up our country enterprise although through technology introduction, etc., to promote the technological transformation of the industry, but with the development of economy, lack of core technology, science and technology innovation capability is weak, the foreign technology dependence degree is high and contradictions in recent years have begun to emerge. If this phenomenon can not be reversed, it will make the future of many enterprises in our country not only to face the problem of the right to development, but also to face the problem of survival. Of course, direct marketing companies need to continue to innovate and develop their own sense of innovation, in particular, the leader of the enterprise to get rid of all kinds of ideas, bold and innovative, determined to reform. If an enterprise even the leaders are lack of awareness of innovation, let alone says employees will have innovative ideas, even spark creativity is not leadership attention, with the passage of time will lead to the whole enterprise does not seek improvement, stagnation of technological innovation of enterprises, enterprise led innovation enthusiasm is not high, the consequences are leading to reflect the innovation and vitality of enterprise organization as a whole cannot. Such direct marketing companies are bound to be eliminated by the market. Instead part of foreign direct selling enterprises do better, for example, perfect company through scientific and technological innovation, accelerating the pace of independent research and development, increase the technological transformation efforts, and actively adjust the product structure, to achieve the "steady growth", the latest scientific research achievements will be converted into products, is the one of the crucial link. Perfect company president Hu Ruilian said that the perfect performance of the company's robust growth reason is to clarify the relationship of each plate and new products of strong support, core and powerful new greatly promote the performance of the market development. Even in the case of weak world economy, perfect can still sit tight Chinese direct selling market.

面对激烈的中国直销市场，企业的生存与发展，关键是把握市场的脉搏，依靠不断的自主创新与科技创新开发适销对路的产品。无论是提高产品质量，或是实行产业升级，或是培育优势产业，除了要依靠自主创新外，还需要狠抓科技创新。我国一些直销企业的竞争力较弱，主要在于产品质量差、技术含量低、新产品开发慢，上不了档次和水平。而这又在于直销企业的整体创新的滞后。内资直销企业需要修炼内功，只有这样，中国的创新才能够真正的铺就一条可持续发展之路。▲

In the face of fierce in China's direct selling market, the survival and development of enterprises, the key is to grasp the market pulse, relying on the continuous independent innovation and technology innovation and the development of marketable marketable products. Whether it is to improve the quality of products, or the implementation of industrial upgrading, or to develop the advantages of the industry, in addition to relying on independent innovation, but also need to pay close attention to technological innovation. Some direct selling enterprises in China is less competitive, mainly because of poor product quality, low technical content, new product development slow, not on the grade and level. And this lies in the direct marketing enterprise's overall innovation. Domestic direct selling companies requires practicing internal strength. Only in this way, China's innovation can really paved a sustainable development road. 3

责任编辑：小申

Editor: small Shen