CNDSN March 4th news (reporter Shen Jie) "of the nation, and also of the world" is used to describe the Tiens again appropriate, Tiens Group "national" in the development of direct selling in the colorful show, at the same time, Tiens Group's "world" in the development of direct selling also reveal the most incisive. When Chinese government take "make it rigidly uniform" ban direct policy on MLM, later, Tiens turned to foreign markets, especially the steering Russia and other Eastern European countries, the direct selling market. If Amway is brought in the direct sales model, new to China so as to Eastern European countries with the new direct sales model is the Tiens.

民族文化铸“狮魂”，创造世界级直销样本

National cultural cast of "lion soul", creating a world-class direct sample

当新世纪开始后，天狮在东欧国家的直销业务犹如插翅的“天狮 ”一飞冲天，在东欧的大地上掀起了一股天狮直销的浪潮。“墙内开花墙外香”，天狮的直销在国内不被人们热议，而在东欧的直销市场达到了无人不知、无人不晓的境地。而后的发展，从欧洲冲向东南亚，天狮直销国际化程度越来越高，成为中国民族直销企业国际化的一个成功的样本。

As the new century began, Tiens direct selling business in Eastern European countries like flies "Tiens" soar, set off a wave of Tiens direct wave in Eastern Europe on the earth. "Wall flower incense outside the wall", Tiens direct selling in China are not people of hot debate, and in Eastern Europe's direct selling market reached a notorious situation. Then the development, from Europe toward the southeast, Tiens direct increasing degree of internationalization, to become a successful sample China national direct selling enterprises internationalization.

天狮在打造世界直销样本上，紧靠中国特色文化的根底，天狮董事长李金元创新性地将其总结为“三大内涵、六大要素”， 其中“三大内涵”的最核心价值是“体制和机制”，就是保增长、渡难关、全面上水平，消费创富、经营消费更创富的理念，保就业、保创业、保健康、保安全、保发展，将天狮打造成为有利于每个国家、有利于每个社会、有利于每个人民的健康事业；“六大要素”则指：一是天狮以人才、国际化人才为本；二是不断地创新，持之以恒，与时俱进；三是在任何国家都要适应当地国的法律，依法治企，依法护企；四是企业要讲诚信，诚信就是责任；五是要创造一个世界著名的品牌；六是天狮关爱全球的直销商、管理人员，关爱社会。同时天狮董事长李金元也认为：但凡那些闻名世界的产品，都带有深深的民族印记，象征着一种民族文化的高度凝练、且为外人所不能模仿与创造的产物，所以，为全世界所喜爱。当一个品牌深深印上某种文化的烙印时，品牌的影响力就会与文化的生命力一样具有极强的扩张性。对于传统文化的汲取、融合、创新，将商业元素与文化元素进行有机融合，通过规模化的运作提升行业竞争力，从而实现文化传承下的产业复兴，是每一个世界级企业巨头的制胜秘籍。

Tiens in creating the world direct selling sample, close to the Chinese characteristic culture foundation, innovation of Tiens chairman Li Jinyuan be summarized as "three big connotation, six elements", including "the core value of three connotations of" is "system and mechanism, is the" guarantees the growth, to tide over the difficulties, overall level, consumption wealth management more wealth, consumption concept, security of employment, entrepreneurship, health insurance, ensure safety, development, will build a Tiens benefits each state, conducive to every society, beneficial to each people's health cause; "six gist element" refers to: the first is to talent, Tiens international talents for the; two is the constant innovation, persevere, keep pace with the times; the three is in any country should adapt to the law of the state, running enterprises according to law, support enterprises according to law; four is the enterprise to talk about integrity, honesty is responsibility; the five is to create a world famous brand; six is the distributors, Tiens global care management personnel, caring society. At the same time, Tiens chairman Li Jinyuan also think: when those world famous products, all with a deep national characteristics, is a symbol of national culture highly condensed, and outsiders can not imitation and creation, so, love for the world. When a brand deeply printed on a brand of culture, and culture influence will be the brand vitality as expansionary strong. For the draw, fusion, innovation of traditional culture, the commercial elements and cultural elements of the organic fusion, by the scale of the operation so as to enhance the competitiveness of industry, the industrial revitalization implementation of cultural heritage, is the winning cheats each world-class enterprise giants.

因此，实现天狮梦必须弘扬中国民族文化，文化的烙印是永恒的。而民族文化实现了天狮第三次腾飞，天狮始也终奉行“来源于社会，服务于社会”的公益理念，义不容辞地承担企业社会责任，感受爱、创造爱、传播爱。

Therefore, the realization of Tiens dream must carry forward the Chinese national culture, cultural brand is the eternal. National culture and realize the third take-off Tiens Tiens, was also finally adhere to the "from society, the concept of public service to the society", must take the social responsibility of the enterprise, the feeling of love, create love, spread love.

National brand "Shi Song" Ode to build national brand, is famous in the world

天狮集团成立于1995年，是一家横跨生物技术、健康管理、酒店旅游、教育培训、电子商务、金融投资、房地产等诸多领域的跨国企业集团。长期以来，天狮集团守法经营，致力于为全球消费者提供品质精良、信誉度高、融自然之精华和高科技之成果于一身的多元化健康产品，并在社会慈善和公益事业上赢得了良好的社会信誉。

Tiens Group was founded in 1995, is a company across biological technology, health management, hotel, tourism, education and training, e-commerce, finance and investment, real estate and many other fields of multinational enterprise group. Long term since, Tiens Group law-abiding business, is committed to providing excellent quality, high degree of credibility, into the natural essence and hi-tech achievements in one of the diversified health products for the global consumer, and won a good social reputation in social charity and public welfare undertakings.

天狮董事长李金元在创业之初就明确了“全球化发展战略”和“建设自主品牌”的战略目标，立志打造享誉世界的民族品牌。20年来，天狮将上千种绿色健康产品带到了世界的每个角落，成为业务遍布全球190多个国家和地区的跨国企业集团。2006年底开始，天狮集团与国际知名广告公司合作，梳理和建立了以“家·天下”为品牌核心、以“非凡创新、至上责任、卓越团队”为核心价值观的长期品牌战略，并制作全球化的品牌主视觉。如今，天狮集团已经成为一家集零售、旅游、酒店、金融、国际贸易、民办大学、房地产、商业资本和金融资本于一身的跨国企业集团。天狮集团业务辐射190多个国家，在110多个国家和地区建立了分公司，全球拥有5万多个特许经营店，并与众多个国家的一流企业结成了战略联盟。

Tiens Group Chairman Li Jinyuan in the beginning has been clear about the strategic target of "development strategy of" globalization and construction of "own brand", determined to build a world famous national brand. In 20 years, Tiens will be thousands of green health products to every corner of the world, become a business around the world more than 190 countries and regions in the transnational group. The beginning of the end of 2006, Tiens Group with the international well-known advertising company cooperation, carding and established the "home - the world" as the core of the brand, with "extraordinary innovation, responsibility, team supreme excellence" as the core values of the long-term brand strategy, the main brand vision and make globalization. Now, Tiens Group has become a retail, tourism, hotels, finance, international trade, private university, real estate, commercial and financial capital in a multinational enterprise group. Tiens Group business radiation in more than 190 countries, in more than 110 countries and regions to establish a branch, the world has more than 5 franchise stores, and formed a strategic alliance with a number of national first-class enterprise.

天狮不仅仅创造了民族直销的神话，而且正在世界舞台上大展宏图。 同时，天狮为捍卫民族直销企业的品牌形象，与政府执法部门、全国权威媒体进行全方位合作联合打击“假天狮”的模式，主要针对一些非法组织和个人假借天狮名义从事蒙蔽欺骗民众的非法活动，也对严重损害了消费者和天狮集团的合法权益的行为坚决打击。

Tiens not only created the national direct mythology, and is on the world stage success. At the same time, Tiens to defend the national direct selling enterprises brand image, and all-round cooperation with law enforcement departments of the government, the national authority of the media united against "false Tiens" model, mainly for some illegal organizations and individuals engaged in illegal activities under the guise of Tiens name deceive people move, also to seriously damage the legitimate rights and interests of consumers and the Tiens Group acts resolutely crack down.

正如天狮集团董事长李金元所说：“正是这种包容和谐的文化，才让我们产生越来越巨大的力量，推动我们走向世界，走向全球。这种文化是中华民族独有的文化，我们要有责任、有义务、有承担地把养生文化的精髓传播到全球各个角落，并且生根发芽，开枝散叶，让全世界人民从内心认可中华民族的文化，认可天狮，认可中国的民族品牌！”

As the Tiens Group Chairman Li Jinyuan said: "it is precisely this kind of tolerance and harmonious culture, just let us produce more and more great power that pushes us towards the world, towards the world. This culture is Chinese nation's unique culture, we have the responsibility and obligation, assume the health preserving the essence of culture spread to every corner of the globe, and take root and flourish, so that people around the world from the heart of recognition of the culture of the Chinese nation, recognized Tiens, recognition of Chinese national brands!"

The world of science and technology to build the "Lion" field, national enterprises and bloom Guanghua straight

天狮能够迅速的开展全球业务，离不开分享世界先进信息科技的成果。天狮集团通过采用互联网、虚拟化、云计算等新技术，不断提高和创新企业的生产力，并为集团的全球化扩展提供了源源不动的动力，而这些都是由位于天津武清的一个精简IT团队完成的，他们通过互联网、云计算及虚拟化等技术，源源不断地为天狮集团在全球输出业务动力。不仅在国内，天狮借助海外公有云，分别在中国天津、新加坡、爱尔兰和美国等地开设数据中心，其中位于天津总部的数据中心属于自建，其余国家的数据中心均采用了亚马逊的AWS公有云，据介绍，天狮自从把海外自建数据中心迁移到公有云之后，极大地减轻了海外数据中心的运维难度及压力。

Tiens can quickly in the global business, cannot do without sharing the world advanced information technology achievements. Tiens Group by using the new technology of Internet, virtualization, cloud computing, continuous improvement and innovation of enterprise productivity, and provides a stream of real power for the group of globalisation, and these are located by the Tianjin Wuqing a streamlined IT teams, they through the Internet, cloud computing and virtualization technology, Everfount for Tiens Group in the global business power output. Not only in China, Tiens with overseas public clouds, are respectively provided data center in Tianjin Chinese, Singapore, Ireland and American etc, which is located in the Tianjin headquarters data center belongs to the self, the rest of the data center are using public cloud AWS the Amazon, according to reports, since the Tiens overseas custom data center migration to public cloud, greatly reduce the maintenance difficulty and pressure overseas data centre.

天狮集团一直非常关注虚拟化和云计算技术，通过采用虚拟化技术简化集团整体的IT管理、提升IT效率，为业务创造更大的价值。除了服务器虚拟化外，天狮集团还采用了应用程序虚拟化和桌面虚拟化技术，把互联网的价值发挥到极致，为企业员工创造全球化的移动生产力。在桌面虚拟化方面，天狮集团经过比较采用了思杰的桌面虚拟化技术，为全国范围内的分公司、550台瘦客户机、300个并发用户以及总部相关用户，提供桌面云服务。借用形象的比喻，就是把让用户在任何设备上都能随时随地的使用自己所熟悉的PC桌面，无论是手机、平板电脑或是笔记本电脑等，也无论是安卓、iOS还是Windows操作系统，都能打开统一的用户桌面，完成相关的工作任务，而数据则全部存储在数据中心里，从而确保了数据的安全。在网络连接方面，思杰的桌面虚拟化技术同样解决了低带宽和网络条件有限情况下，数据访问的难题。因此天狮集团的用户可以在任何地点轻松办公，极大解放了劳动力。

Tiens Group has been very focused on virtualization and cloud computing technology, through the use of virtualization technology to simplify the group's overall IT management, to enhance the efficiency of IT, to create greater value for business. In addition to the server virtual acquisition, Tiens Group also uses application virtualization and desktop virtualization technology, to the value of the Internet into full play, to create mobile productivity of globalization for enterprise employees. In desktop virtualization, Tiens Group after comparing the use of a desktop virtualization Citrix, for nationwide branch, 550 thin clients, 300 concurrent users and HQ users, provide desktop cloud services. Borrow a vivid metaphor, is to allow users to use in any device can whenever and wherever possible PC desktop their familiar, whether it is the mobile phone, tablet computer or notebook computer, but also whether Android, iOS or Windows operating system, the user can open the tabletop unified, complete the relevant work, and the data are stored in the data center, so as to ensure the safety of the data. In the network connection, desktop virtualization Si Jie also solves the low bandwidth and network conditions limited circumstances, the problem of data access. Therefore, Tiens Group users can easily office in any place, the great liberation of labor.

利用海外的信息技术，天狮成功的实现了海外业务信息互换，信息高速化与高效化提高了企业管理能力，不断提高企业的生产力，也让天狮在走向国际舞台的道路上，展望出民族耀眼的光芒。

Using overseas information technology, Tiens the successful implementation of the overseas business information exchange, information of high speed and high efficiency of improving the ability of management, and constantly improve the productivity of enterprises, but also to let the Tiens in to the international arena on the road, looking out national dazzling rays of light.

每个中国人心中都有一个“中国梦”，而实现“天狮梦”必须走民族品牌的强国之路，因为“民族的，就是世界的”。20年前，天狮选择了营养高钙素这一高品质健康产品，走出了一条道路—天狮民族品牌强国之路。天狮作为跨国经营的民族企业著名品牌，20年来，从一个没有任何社会背景，没有任何资金支持，没有任何外资融入的民族企业，到现在已拥有了品牌资产超过186.65亿的社会影响力，走向了全世界！▲

Each Chinese has a heart, "Chinese dream", and achieve "Tiens dream" must take the national brand road of the powerful nation, because "of the nation, is the world's". 20 years ago, Tiens chosen nutrition gaogaisu this high-quality health products, out of a road - Tiens national brand road of the powerful nation. Tiens as famous brand of national enterprise's transnational management, 20 years, from a society without any background, without any financial support, without any foreign investment into the national enterprises, now has the brand assets of more than 18665000000 social influence, to the whole world! *

责任编辑：婉婉

Editor: Che Wan Wan