CNDSN March 2nd news (reporter Shen Jie) Amway] as an international well-known brand, has been leading the development Chinese direct selling industry, from product development, service standards, corporate culture and other aspects China direct selling enterprises have become a model to emulate. Amway contribution to Chinese is not only reflected in these aspects, but also in the initiative for the government to relieve the employment pressure, to provide consumers with quality products and health for the contribution to the development of social welfare strength, become a "safe" in the society, "Li" in the direct selling enterprises.

一、扩大大众就业，减轻政府负担

First, expand public employment, alleviate the burden of the government

2014年中国大学毕业生一共727万人，成为“史上更难就业季”，政府为解决大学生就业更是绞尽脑汁。而一直视人才为珍宝的安利公司，配合公司的业务发展，不仅没有减少招聘，还坚持校园招聘并提供比往年更多的职位，为长远发展做好人才储备，逆势增员成为安利广揽人才的“法宝”。与其他直销企业不同的是，安利非常重视校园招聘，针对大学生关心的问题，邀请企业职业经理人分享“职场心经”。在谈到安利公司本届校园招聘时，安利大中华人力资源副总裁张玉珠表示：“安利公司自进入中国以来，一直维持良好的发展势头，需要大批的优秀人才。大批的年轻人进入安利公司工作，给安利公司带来了新鲜的血液、蓬勃的朝气、创新的思想，一直以来，安利都十分青睐年轻一代，吸纳的同时亦为其提供一系列完善的培养计划。”的确，为了吸引年轻人的关注，安利近几年将大量的新鲜元素引入传统的校园招聘活动，如官方微博、微信、校园招聘APP，发布最新招聘信息，同时在宣讲会上利用二维码、摇一摇与学生互动，贴近新生代需求，因此，安利已经连续几年荣膺“大学生最佳雇主”称号。

China university graduates in 2014 a total of 7270000 people, become "the history more difficult employment season", for the government to solve the employment of college students is the rack sth.. And always regards talent as the treasures of the Amway Corp, with the company's business development, not only did not reduce the recruitment, also insisted on campus recruitment and provide more jobs than in previous years, good talent reserves for long-term development, increase Amway contrarian become a magic weapon to get wide talent "". Unlike other direct selling enterprises, Amway attach great importance to the campus recruitment, according to the college students' concerns, invite the business occupation managers share "workplace heart sutra". When talking about Amway Corp the campus recruitment, Amway vice president of big China Human Resource Zhang Yuzhu said: "since the Amway Corp since entering the China, has maintained a good momentum of development, need a large number of talented persons. A large number of young people entering the Amway Corp, to the Amway Corp has brought fresh blood, vigor and vitality, innovative ideas, all the time since, Amway are very popular young generation, absorbing also provides a series of perfect teaching plan for the." Indeed, in order to attract the interest of young people, Amway in recent years a large number of fresh elements into traditional campus recruitment activities, such as the official micro-blog, WeChat, campus recruitment APP, released the latest recruitment information, at the same time in the session using the two-dimensional code, a shake and students interaction, close to the new generation of demand, therefore Amway, has for several consecutive years won the "best employers for college students" title.

同时安利坚持计划在北京、上海、湖南、重庆、云南、山东、浙江、新疆、内蒙古等24个省市分公司和10个职能部门招聘52名管理培训生，延伸至西部地区多个城市，增加了二三线城市的就业机会。安利覆盖全国的就业面，让毫无定所的就业大众看到了希望，而随着国内直销行业的不断规范和稳健发展，直销企业越来越受到社会的认可，目前我国从事直销行业的总人数为3000多万，而越来越多的80后、90后大学生毕业后选择加入直销企业开始自己的职业生涯。

At the same time Amway adhere to the plan in Beijing, Shanghai, Hunan, Chongqing, Yunnan, Shandong, Zhejiang, Xinjiang, Inner Mongolia provinces and cities in 24 branch and 10 functional departments to recruit 52 management trainee, multiple city extending to the western area, an increase of two or three line city jobs. Amway covered employment surface of the country, let no fixed employment public see hope, and with the domestic direct sales industry more standardized and healthy development, direct selling enterprises more and more recognized by the society, the total number of engaged in the direct selling industry in China was about 30000000, and after 80, after 90 college students more and more graduates choose to join the direct sales enterprises to start their own occupation career.

Two, to provide quality products, to consumers of health

安利一贯秉承“共享美好生活，共创卓越未来”的社会责任理念，用心推进企业社会责任实践。其中，很重要的一点就是：积极探索用安全、优质的产品服务大众。如今，安利的保健品已经让中国家喻户晓，作为美国的直销巨头企业，安利不仅能够提供安全健康的产品，也能够消除每位消费者心中的“亚健康”，在产品方面，为确保产品品质的安全可靠，安利实施“全面质量管理体系”，在研发、生产、质检每一个环节严格把关，为产品安全构筑了严密的防线。为确保营销人员规范销售，安利制定了《营业守则》并建立了专职的员工队伍，监督和管理营销人员的行为。

Amway has always been adhering to the "share the good life, the concept of social responsibility to create excellence future", the intention to promote corporate social responsibility practice. Among them, the most important point is: actively explore the use of safe, high-quality products to serve the public. Today, health care products Amway have Chinese make known to every family, as USA direct selling giant enterprises, Amway not only able to provide safe and healthy products, also can eliminate each consumer heart "sub health", in the products, in order to ensure the product quality is safe and reliable, Amway implementation of "total quality management system", in R & D, production quality inspection, each link strict control, constructed the tight line for product safety. In order to ensure the marketing personnel specification sales, Amway formulated the "business rules" and established a full-time staff, supervision and management of the marketing personnel's behavior.

在安利创办早期，创办人即签署《安利品质宣言》，向全球消费者承诺，提供安全可靠、功效出色、品质优异的产品。安利也把这种品质追求带到了中国，致力于通过加强研发、应用尖端科技、强化质量管理，打造更优质的产品线，确保消费者放心购物、无忧消费。为保障产品安全优质，安利树立了严格统一的标准：从原料种植、供应商选择与原料采购，到产品生产、质量管理，安利都保持其一贯的严格性。尤其是安利工厂建立了从供应商选择、原料采购到产品生产全过程的“全面质量管理（TQM）”体系，既重视生产过程管理，也重视事后把关质检，保证每个环节的工作质量。最后，安利还具备雄厚的研发实力。安利在全球范围内广泛建立研究基地和实验室，并和各国高校研究机构开展深入合作。根据美国专利委员会2013年发布的《消费品行业计分榜》，安利综合排名第14位，而其中“研究力度”排名第1位。

Founded in the early Amway signed "Declaration", the founder of Amway quality, commitment to the global consumer, provide safe and reliable, excellent, excellent quality products. Amway also that the pursuit of quality to the Chinese, committed to R & D, by strengthening the application of cutting-edge technology, strengthening quality management, to create more high-quality product line, ensure that consumers are assured, worry free shopping consumption. To ensure product safety and quality, Amway has set a strict uniform standards: from raw material cultivation, supplier selection and raw materials, to production, quality management, Amway keep strictly consistent. Especially Amway factory has established a comprehensive quality management in the whole process from the supplier selection, procurement of raw materials to production "(TQM)" system, not only pay attention to the production process management, also pay attention to afterwards guard quality inspection, ensure the quality of each link in the work. Finally, Amway also has a strong R & D strength. Amway widely established research base and laboratory in the global scope, and in-depth cooperation with universities and research institutions of various countries. According to the American Patent Commission issued the 2013 "Consumer Goods Industry Scoreboard", Amway comprehensive ranking fourteenth, of which "research efforts" ranked first.

不仅如此，安利也有对消费者使用产品身心安全的考虑，首先安利在上海开设中国首家体验中心，让消费者能够真正体验安利产品带来的效果，这种一举两得的方法，不仅能够让安利的产品回归到消费者手中，也能够进入消费者心里，打造一个全新“体验化的安利”形象，不仅反应出安利对产品的自信，也兑现安利对消费者人身健康的承诺。与此同时，安利积极应对各种谣言，消除消费者心里的“亚健康”，为真正优质的安利产品保驾护航。

Not only that, Amway have on consumer products using physical security considerations, first opened in Shanghai Amway Chinese first experience center, so that consumers can really experience Amway products bring results, this method not only can shoot two hawks with one arrow, let Amway products back to the hands of consumers, but also to be able to enter the minds of consumers, to create a new "experience the Amway" image, not only reflect Amway product of confidence, to Amway on consumer personal commitment to health. At the same time, Amway actively respond to rumors, the elimination of the hearts of consumers "sub health", as the real quality of Amway products escort.

Three, to fulfill their social responsibility, public welfare activities received

截至2014年8月，安利捐赠、赞助款项达7.1亿元人民币，参与实施公益项目11000多项；安利多年来持续投入慈善公益事业，并创立以营销人员为主体的安利志愿者协会，积极推动志愿者服务，累计志愿服务超过210万小时。并在2015年2月4日，中国社会科学院在北京发布《企业公益蓝皮书(2014)》，在300家中外企业公益指数排行榜中，安利（中国）荣登外资企业排名第一，是唯一荣获“五星级企业”的外资企业。

As of 2014 August, Amway donation, sponsorship money up to 710000000 yuan, in the implementation of public projects more than 11000; Amway years of sustained investment charity, and founded by marketing personnel as the main body of Amway Volunteers Association, and actively promote the volunteer service, accumulated more than 2100000 hours of voluntary service. And in February 4, 2015, China Academy of Social Sciences published "Blue Book of enterprise public welfare in Beijing (2014)", in 300 Chinese and foreign enterprises public welfare index rankings, Amway (Chinese) topped the foreign-funded enterprises ranked first, is the only won the "five star enterprise" of the foreign capital enterprise.

能够让安利一直坚持做大公益事业的动力来源于安利拥有助人自助的企业文化，采用项目管理模式监督资金流向，保证每年销售额千分之一点五左右的公益资金用在合适的地方，而专业、高效、透明的操作方式，令每个人都能看到善款用于何处。此外，安利还采取伴捐制度，员工每捐出一块钱，企业就成倍随捐。因此，安利真诚做公益事业的决心的确让人感动。作为世界知名品牌的直销企业安利，怀着一颗感恩中国的心，心系中国不安定之事，如2015年元旦之夜，“蓝天下的至爱—安利之夜—新年慈善音乐会”在上海大剧院上演，音乐会开始前，为了表示对2014年12月31日发生在外滩踩踏事件中遇难者的深切哀悼，全场起立默哀。虽是微妙的举动，但可以温暖每位中国人的心，而本土化的慈善事业，让安利更贴近每一位中国人。▲

The power source can make Amway has always insisted on big public welfare undertakings in Amway have self-help help enterprise culture, the use of project management mode of the supervision of capital flows, the annual sales of 1/1000 to ensure the public funds of around five in the right place, and professional, efficient, transparent mode of operation, so that everyone can see the money for any at. In addition, Amway has also taken with donation system, staff each donate a dollar, enterprises multiplied with donated. Therefore, Amway sincere commitment to the cause of the public do to really make the person touched. As a world famous brand of direct selling enterprises Amway, with a thankful heart Chinese heart, what the China instability, such as the 2015 New Year's day night, "love in the blue sky - Amway Night New Year Concert" in Shanghai Grand Theater, before the concert begins, in order to express our deep condolences to victims in the the Bund stampede occurred in the event of December 31, 2014, the stand in silent. Although it is a subtle move, but can warm each Chinese heart, and localization of the charity, let Amway closer to each Chinese. *

责任编辑：小申

Editor: small Shen